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Deutsch Who is the distance learning course Marketing & Communication at Brand University suitable for?
The distance learning course Marketing & Communication (B.A.) is aimed at school leavers with university entrance qualification as well as professionals who wish to specifically develop their skills in marketing or reorient themselves. It particularly addresses individuals interested in strategic brand management, digital marketing, and modern corporate communication, who want to combine commercial thinking and creativity in their professional profile. The course offering is suitable both for beginners and for specialists from media, advertising, agencies or companies who are seeking an academic degree in marketing or want to enhance their career prospects in the communication sector.
What formal admission requirements apply for the Bachelor distance learning course?
To be admitted to the distance learning course, you need one of the following certifications:
- General higher education entrance qualification (Abitur) or advanced technical college entrance qualification (Fachhochschulreife)
- Suitable subject-specific advanced training qualification as master craftsman or business administrator with at least three years of professional experience as well as a passed entrance examination at Brand University
Additionally, a PC and a stable internet connection are required for the digital course. There is no attendance requirement and the course can be started at any time.
You should enjoy creative and analytical tasks, be open to digital technologies and be able to learn in a self-organised and responsible manner. Initiative, communication skills and an interest in economic issues are advantageous. Some practical experience in marketing or communications is helpful but not mandatory.
What content does the Marketing & Communication (B.A.) distance learning course at Brand University convey?
In the distance learning course Marketing & Communication (B.A.) at the Brand University of Applied Sciences, you engage with key disciplines of marketing and corporate communication. The course awards 180 ECTS through 28 coordinated modules and offers a combination of management knowledge, economic fundamentals, and creative tools. The main academic focuses are:
- Marketing and management competence: Introduction to marketing, international marketing, brand management and brand communication, basics of management
- Communication and media: Media communication, public relations, social media & content marketing, presentation/moderation
- Economic foundation: Business administration, economics, cost and performance accounting, investment and financing
- Digital tools & trends: Digital marketing, search engine marketing, data science & artificial intelligence, digital business models
- Psychology & society: Market and advertising psychology, consumer behaviour, social responsibility and ethics
- Innovation & project management: Project management, innovation management, change management, design thinking, critical thinking
- Scientific competences: Fundamentals and application of academic working methods, practical project, bachelor thesis including colloquium
In the later stages of the course, you select additional elective modules and complete a practical project that applies your learned skills directly. The course concludes with an independent bachelor thesis.
How is the Marketing & Communication distance learning course structured?
The course is designed as a flexible online degree programme that can be adapted to individual life situations. All classes and exams take place 100% online, with no attendance requirements. You can start your studies at any time and choose from different time models in full-time or part-time study:
- Full-time: 36 months standard period of study, free extension of 12 months possible
- Part-time 1: 45 months + 12 months free extension
- Part-time 2: 60 months + 12 months free extension
- Part-time 3: 72 months + 12 months free extension
The study programme is modularly structured. Each of the 28 modules is completed with its own assessment (exam, term paper, multiple-choice test, project-related work). You can largely determine the order and pace of learning yourself. An individual coaching service (study coaches, learning support) accompanies your study progress.
All study materials are available to you via the online campus. You can take exams anytime and independently of location, so the course is also possible alongside a job or from abroad.
What career entry does the Marketing & Communication distance learning course enable?
As a graduate of the Bachelor’s degree programme Marketing & Communication at Brand University, diverse career paths in corporate and agency environments are open to you. Typical entry-level positions include:
- Marketing manager: Planning, implementation and control of holistic marketing strategies, brand building, target group analysis and campaign management
- Communications manager: Development of internal and external communication concepts, content creation, media work, public relations
- Social media manager: Building and maintaining online communities, development of social media strategies and content marketing
- Other possible activities: market research, advertising psychology, innovation management, consulting in digital business or brand management
Graduates are particularly sought after for positions where commercial thinking and creative concepts converge. The distance learning course also prepares you for the next academic step, such as a consecutive master’s degree in marketing, communication, management or related fields.
Where does the distance learning course take place and how is it organised?
The course is conducted entirely as an online distance learning programme by the Brand University of Applied Sciences based in Hamburg. Through the digital campus, you gain access to:
- Online study materials and the learning platform
- Virtual lectures (optional and recorded)
- Study coaching, mentoring and personal support
- Online exams, which you can take flexibly worldwide
Thanks to the completely digital organisation, you can study flexibly regardless of your place of residence – also from abroad or alongside employment. There are no mandatory attendance events at the university location in Hamburg.
What costs are incurred for the Marketing & Communication distance learning course and how is financing regulated?
The tuition fees vary depending on the chosen time model. As of June 2024, including a limited-time promotional discount (€1,000 savings), the following conditions apply:
- Full-time study (36 months): €8,900 (instead of €9,900), monthly €275
- Part-time 1 (45 months): €9,900 (instead of €10,900), monthly €242.22
- Part-time 2 (60 months): €10,900 (instead of €11,900), monthly €198.33
- Part-time 3 (72 months): €11,900 (instead of €12,900), monthly €179.17
The tuition fees include all service components such as:
- Access to the online campus and all study materials
- Personal support and study coaching
- All exam attempts (including repeats)
- Free extension of the study period by up to 12 months
- Software package (Office 365 including Microsoft Teams)
If you choose the one-time payment of the tuition fee, you receive a 4% discount on the total amount; for semester payments, it is a 2% discount. Funding options such as BAföG and education funds can be individually checked, and financing via instalments is also provided.
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