Brand & Marketing Management, Bachelor of Arts

On-campus program @ Brand University of Applied Sciences 

Read everything about On-campus program Brand & Marketing Management with degree Bachelor of Arts (B.A.). The study program is offered by Brand University of Applied Sciences based in Hamburg. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

University Brand University of Applied Sciences, UAS based in Hamburg
Field of Study EconomicsMarketing
Degree Bachelor of Arts (B.A.)
Duration 6 Semesters
ECTS 180 Credit Points
Language of Instruction German
Course contents Introduction to Brand Thinking, 21st Century Skills, Grundlagen Wirtschaftswissenschaften, Kommunikations- & Medienwissenschaften, Grundlagen der empirischen Marktforschung, Marke & Verantwortung, Marketing-Grundlagen, Werbepsychologie & Neuromarketing, Rechnungswesen & Bilanzen, Customer Experience Management, Social Media & Content Creation, International Brand Culture & Communication, Preismanagement & Vertriebspolitik, Nachhaltigkeit und Wirtschaftsethik, Transmedia Storytelling & Brand Campaigns, Design Thinking & Agile Branding, Mediaplanung & Controlling, Sustainable Brands: Circular Economy & Design, Transdisziplinäres Praxisprojekt, Rechtliche Grundlagen, Applied Statistics, Trendforschung, Strategic Planning in Brand Management, Innovationsmanagement, Human Ressources & Internal Branding, B2B- und Dienstleistungsmarketing, Content Marketing & PR
Electives Brand Management, Marketing
Location Hamburg
Enrollment Winter semester
from 495 € monthly
from 18910 € total
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Admission requirements

Admission requirement is an Abitur or Fachabitur. The study program starts annually in October.

Applications are available through the application form on the website. Application documents include:

a completed (online) application form, Your university entrance qualification (Abitur or Fachabitur), curriculum vitae and certificates, a letter of motivation.

If you successfully pass the subsequent personal interview, you will be admitted to the program.


You think strategically and are interested in data? You want to change marketing in the future? Learn to position brands, plan campaigns and reach target groups. Start your career in the marketing industry at Brand University of Applied Sciences!

As a Brand Manager, your core task is to develop unique brands to make them attractive to customers. Analyze the needs of consumers in their cultural environment and learn to understand the dynamics of markets. In the Bachelor's degree program Brand & Marketing Management you will learn all the factors that make brands successful.

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