International Management & Marketing, Bachelor of Arts

On-campus program @ SRH University 

👉 The Bachelor's degree programme in International Marketing Management at SRH University Heidelberg offers a comprehensive business administration education with a special focus on global and digital marketing strategies. Through practical projects and real case studies, it prepares students for a successful career in the international marketing environment. Graduates have various career opportunities, including product management, brand management, and digital marketing management.

At a Glance

🏫 Provider SRH University, UAS based in Heidelberg (Germany)
The SRH University of Applied Sciences Heidelberg, founded in 1969, is one of the largest private universities in Germany. It offers around 40 degree programs across six faculties and follows an innovative teaching model: the CORE principle (Competence-Oriented Research and Education). The university focuses on practical, interdisciplinary learning and personalized student support. Admission is based on individual selection rather than a numerus clausus (NC). With 18 locations across Germany and a strong international network, the university provides flexible study options and opportunities for global experiences. It is part of the SRH education group, which serves over 20,000 students from more than 140 countries.
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German and English
📖 Course contents Foundations of Management, International Busines, Introduction to Marketing and Digital Marketing, Introduction to Digital Business, Research Methods, Facing Challenges, Financial Accounting, Introduction to Economics, People and Organizations, Measuring and Managing Operations and Services, Management Methods, General Vocational Preparation, Finance and Investment, Introduction to Law, Strategic Management, International Management, Managerial Economics, Communication and Negotiation, Innovation and Change Management, Economic Policy & International Economics, Platform Business: Research, International Marketing, Business Ethics and Sustainability, Talent and Career Management, Practical Study Semester, Contemporary Issues in Business, Quantitative Toolbox, Products - Markets and People, Thesis, Diversity Management and Social Entrepreneurship, Business Simulation, Entrepreneurship
📍 Location Berlin
📅 Enrollment Winter semester
💶 Fees
from 660 € monthly
from 23760 € total
🔗 More Info https://www.srh-university.de

Admission requirements

You need the general higher education entrance qualification (Abitur), the subject-specific higher education entrance qualification (subject-specific Abitur), or the university of applied sciences entrance qualification.

Alternatively, you can be admitted with at least two years of vocational training, three years of professional experience, and a suitability test.

Foreign applicants must demonstrate university admission eligibility through their certificates.

Sufficient English language skills (IELTS 6.5, TOEFL 80, Duolingo Certificate 110, PTE Academics 58, or equivalent examination results) are required.

Successful completion of a selection process is a prerequisite for enrollment.

Details

The Bachelor's programme in Business Administration with a specialisation in International Marketing Management at SRH Hochschule Heidelberg offers a comprehensive business education with a specific focus on international marketing. The study programme is particularly dynamic due to the emphasis on global and digital strategies.

This programme is designed for future marketing experts who are interested in creating strategic and innovative solutions in a global environment. Through SRH's CORE principle, social and methodical competencies are also fostered to optimally prepare students for real challenges.

You will learn market analysis, the conception of international campaigns, and the planning of marketing initiatives. The practical part of the programme includes real case studies and hands-on projects where you will conduct market research and develop sales strategies.

Graduates have diverse career paths available: they can pursue positions in product management, brand management, or digital marketing management. Areas such as strategic management or business consulting are also open for exploration.

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