Admission requirements
You need the general higher education entrance qualification (Abitur), the subject-specific higher education entrance qualification (subject-specific Abitur), or the university of applied sciences entrance qualification.
Alternatively, you can be admitted with at least two years of vocational training, three years of professional experience, and a suitability test.
Foreign applicants must demonstrate university admission eligibility through their certificates.
Sufficient English language skills (IELTS 6.5, TOEFL 80, Duolingo Certificate 110, PTE Academics 58, or equivalent examination results) are required.
Successful completion of a selection process is a prerequisite for enrollment.
Details
The Bachelor's programme in Business Administration with a specialisation in International Marketing Management at SRH Hochschule Heidelberg offers a comprehensive business education with a specific focus on international marketing. The study programme is particularly dynamic due to the emphasis on global and digital strategies.
This programme is designed for future marketing experts who are interested in creating strategic and innovative solutions in a global environment. Through SRH's CORE principle, social and methodical competencies are also fostered to optimally prepare students for real challenges.
You will learn market analysis, the conception of international campaigns, and the planning of marketing initiatives. The practical part of the programme includes real case studies and hands-on projects where you will conduct market research and develop sales strategies.
Graduates have diverse career paths available: they can pursue positions in product management, brand management, or digital marketing management. Areas such as strategic management or business consulting are also open for exploration.
Advisory Service
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