Global Marketing Management, Master of Arts

Dual studies @ accadis University of Applied Sciences 

👉 The Master's programme "Global Marketing Management" (M.A.) prepares students for international careers in marketing, with a special focus on B2C markets. The curriculum covers areas such as Brand Management, Consumer Behavior and digital marketing strategies, while also developing important Leadership Skills, complemented by real business projects, internships, and semesters abroad. Students can choose whether they want to complete the programme in English or bilingually (German and English).

At a Glance

🏫 Provider accadis University of Applied Sciences, UAS based in Bad Homburg (Germany)
The accadis University Bad Homburg is a private state-recognized university of applied sciences with over 35 years of experience in education. The partly unique nationwide business administration bachelor's and master's programmes stand out for their strong practical relevance and can be studied full-time, in a dual system, or part-time alongside work.
🎓 Field of Study EconomicsMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction English
📖 Course contents Among others: Consumer Behaviour, Innovative Marketing Concepts, Brand Management, Elective I, Elective II, Applied Global Strategy, Applied Global Finance, Contemporary Internet Marketing, Risk Management, Dual Projects, Human Resources Management, Communication and Academic Skills, Presentation and Rhetoric Skills, Business Ethics, Social Competence, Cultural Awareness, International Leadership.
📍 Location Bad Homburg
📅 Enrollment Winter semester
💶 Fees
from 950 € monthly
from 22800 € total
🔗 More Info https://international-students.accadis.com

Admission requirements

Completed Bachelor's degree in Business Administration Alternatively: Completed interdisciplinary Bachelor's degree with at least 90 ECTS credits in the field of business administration Good final grade of the first degree Good English language skills | Level B2 to C1 Successful presentation during the interview

Details

The Master's programme "Global Marketing Management" (M.A.) offers a solid academic education with a strong practical orientation in international marketing, especially in the B2C sector. The aim of the programme is to equip students with the skills to analyse global markets and develop effective marketing strategies. A particular focus is placed on the application of innovative marketing concepts and the deepening of specific market segments such as the luxury goods sector.

The curriculum includes key modules such as Brand Management, Consumer Behavior, and Contemporary Internet Marketing. Students acquire practical knowledge in these areas, complemented by real company projects, consulting cases, and internships. An integrated elective module allows for additional specialization, for example in the field of luxury goods marketing.

The programme offers flexibility in its structure: It can be completed entirely in English or bilingually (German and English). Students have the opportunity to spend a semester abroad or engage in a project study within a company to gain international work experience.

In addition to imparting technical knowledge, the programme places a strong emphasis on developing leadership qualities. Modules such as "Leadership Skills" and "International Leadership" prepare students for leadership positions in international companies. The programme also integrates current topics such as digital technologies and sustainability into its content to prepare students for the challenges of the modern marketing world.

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