On-campus program Marketing Communications (M.A.) – SRH University

At a Glance

🏫 University SRH University, UAS based in Heidelberg (Germany)
SRH University of Applied Sciences Heidelberg is one of Germany's largest private universities — with 18 campuses nationwide, over 200 degree programmes in English and German, and an award-winning teaching model that puts real-world learning first. No numerus clausus. No language barrier. Students from more than 140 countries study here.
📋 Study Format On-campus program
🎓 Field of Study EconomicsMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Basic Concepts and Theories: Communication, Culture and Art; Design and Brand Communication, Introduction to Methods: Humanities and Cultural Studies, Creativity as Attitude and Technique, Introduction to Application, Practice and Professional Fields: Conception, Live Communication, Aesthetics of Presentation I: Strategy, Dramaturgy, Rhetoric, Art, Cultural & Design Studies Perspectives I & II, Advanced Basic Concepts and Theories: Communication and Action, Advanced Interdisciplinary Theories: Museum and Exhibition, Advanced Application, Practice & Professional Fields: Experience Markets, Customer Journey, User Experience, Aesthetics of Presentation II: Tools, Design, Audiovisual and Digital Media, Project Courses I: Laboratory I & II, Specialisation Basic Concepts & Theories: Digital Communication and Digital Culture, Creative Writing in the Digital Present, Specialisation Interdisciplinary Theories: Media Aesthetics, Brand Experience, Specialisation Application, Practice & Professional Fields: Expert Discussions (Entrepreneurship and Leadership, Start-up), Aesthetics of Staging I: Participation/Interaction, Dramaturgy in Space, Interfaces, Project Courses II: Laboratory III & IV, Aesthetics of Staging II: Light, Sound, Moving Image, Master’s Thesis including Colloquium 2
📍 Location Berlin
📅 Enrollment Winter semester
💶 Fees
from 650 € monthly
from 15600 € total
🔗 More Info View Vendor Profile

Admission requirements

To ensure individual coaching for each student, the number of study places is limited. Applicants for the M.A. Marketing Communication undergo a two-stage selection process, consisting of a written admission test and a personal interview. In the admission procedure, you demonstrate your analytical and strategic aptitude as well as your motivation to study.

Details

Your Studies

In the Master's degree programme in Marketing Communication, you acquire the theoretical, scientifically based background for a contemporary and holistic strategy development. You learn to independently develop communication concepts and coordinate their creative implementation.

The degree programme is aimed at graduates from all disciplines who want to use the qualification of their first degree to expand their skill set with this non-consecutive programme. Career changers with specialisation are in demand in marketing communication.

Your Career

The state-accredited Master's degree programme prepares you for leadership roles in marketing and advertising. The theoretical knowledge transfer is always accompanied by assignments from partners in business and culture.

The state- and internationally recognised Master's degree programme in Marketing Communication prepares you directly for professional practice – and this at the highest academic level. Classic professional fields include marketing management, strategic planning, brand and corporate consulting, and account management.

Advisory Service

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