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- Distance learning program
- Master of Arts (M.A.)
- 4 Semester
- online
- German
- Marketing: Brand-Management, Marketing, Marketing Research, Market and Advertising Psychology Sales: Management using Sales as an example, Sales and Retail Management, International Sales and Marketin…
The distance learning program is suitable for employees in marketing departments (B2C as well as B2B) as well as for employees in advertising, PR, or media agencies. It is also ideal for ambitious employees from other areas of the company (e.g. corporate staff, strategic planning) who want to successfully enter marketing or want to comprehensively understand its functions.
- Distance learning program
- Master of Arts (M.A.)
- 2 Semester
- online
- German or English
- International Consumer Behavior, Applied Marketing Research, Online and Social Media Marketing, International Marketing, Advanced Research Methods, Digital Business Models, Seminar: Current Issues in …
The master's program in marketing management takes only 2-4 semesters in full-time study or 4-8 semesters in part-time study, depending on the prerequisites. You will deal with topics such as online and social media marketing and delve into media psychology, communication psychology and PR, for example.
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