Creative Business Management, Master of Arts

Admission requirements

The following admission requirements must be met for enrolment in the Master's degree programme Creative Business Management:

• relevant professional qualifying university degree in accordance with §10BerlHG
• completed Bachelor's degree in economics or
• completed Bachelor's degree in art or art studies

Details

Interdisciplinarity – Networking – Entrepreneurship – Digitalisation – Research

The Master's degree programme Creative Business Management combines BSP’s scientific core competencies in management and business administration with an understanding of the dynamic and innovative processes of the creative industries.

The overarching goal of the Master's degree programme Creative Business Management is therefore to give students an understanding of the complex interplay between entrepreneurship, management and creativity and to provide a fundamental understanding of how organisations function and how to successfully manage companies, especially in the context of the creative industries. Against this background, it is particularly important to consider economic fundamentals at various system levels and to transfer them to the areas of application within the creative industries in their specific connection with the 11 sub-markets such as design, art, architecture or the press sector.

The Master's degree Creative Business Management at BSP prepares its students broadly from the outset for market economy challenges, creative processes, new digital markets and innovative technologies and offers all the prerequisites for a successful professional and career path.

Your Career Opportunities

• Founding and managing companies in the creative industries
• Planning, implementation and control of extensive cultural projects
• Communication for companies and institutions in the creative industries
• Project management, event and cultural management

10 Reasons for a Master’s Degree in Creative Business Management at BSP

• 1. State of the Art Management Know-how for the Creative Industries
  How is a team led? How are innovations fostered? And how are processes managed within a company? You should know the answers to these questions if you want to found or lead a company in the creative industries! BSP as a management university offers a Master’s degree programme that puts creative processes on a solid economic foundation and enables you to transition smoothly into your career.

• 2. Theory and Practice: Not mutually exclusive with us
  Our aim is to provide you with the highest possible competence for the various practical fields of the creative industries and to prepare you optimally for your career. That is why you study in a practice-oriented way and get to know companies and entrepreneurs during your studies. There is constant feedback with the knowledge learned. Thus, theory and practice complement each other.

• 3. Start-up ... your own creative business
  As part of a three-stage practical project, you have the chance to found your own company or help build a start-up during your studies. You learn to generate innovative idea concepts, to develop economically viable business models and to purposefully introduce these to a defined consumer market.

• 4. Creative Entrepreneurship: Experience companies up close
  How does the creative industries manifest itself? Who are its players and what are typical organisational forms? Through excursions and cooperative projects, you have the opportunity to get to know the entire value creation chain and to develop an in-depth understanding of all phases of the “life cycle” of a creative industry company.

• 5. Business English
  Interculturality is a special feature of the creative industries. That is why the Business English language course is firmly integrated into our study programme. This prepares you optimally for working with international teams or intercultural projects.

• 6. Soft Skills Training
  Negotiation, presentation, conflict resolution, networking – daily work life requires various soft skills. A special training course imparts precisely these competences based on concrete exercises and case studies.

• 7. Markets and Innovations in the Creative Industries
  The creative industries with its 11 sub-markets is gaining importance not only as a national and international economic factor but also as a driver for innovations and digital transformation processes. Therefore, acquiring digital know-how runs like a red thread through the entire Master’s degree programme.

• 8. Leadership and Coaching
  Staff management and coaching require not only management competence but also psychological sensitivity. Whenever people interact, apparent irrationalities also determine their relationships. Moods, personal experiences or behavioural patterns influence decisions. Knowing psychological processes thus facilitates the work of a manager.

• 9. Crossmedia Management: Communication on all Channels
  Digital communication on all levels is a prerequisite for a successful company and must be strategically planned. Developing sustainable crossmedia concepts, conducting efficient research, analysing target groups and working out positioning possibilities are conveyed not only theoretically but also practically implemented in the Master’s degree programme Creative Business Management.

• 10. One thing is open to you: The world
  The Master’s degree Creative Business Management at BSP offers you perfect starting opportunities for a career in the creative industries – nationally and internationally. You know the most important management techniques. You have gained insights into companies from various sectors. You have built up a network and made contacts. You speak business fluent English and possess all the necessary management competences. And: You had an unforgettable time at BSP – University of Management – with your fellow students.