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Deutsch Who is the Master’s in Business Management suitable for?
The Master’s programme in Business Management at Macromedia University is aimed at graduates who aspire to a leadership position in international management. Typical target groups are bachelor graduates from business-related fields as well as professionals who want to systematically deepen their strategic and digital expertise. It particularly addresses individuals who want to drive innovation, shape digital transformation, and take on entrepreneurial leadership responsibilities. The programme is also suitable for international students, as all courses are conducted in English.
What are the formal admission requirements?
You need a first professional university degree (e.g. Bachelor or Diploma). The duration of the Master’s depends on the prior qualification:
- With 210 ECTS credits from the first degree: direct admission to the 3-semester Master’s
- With 180 ECTS credits from the first degree: entry into the 4-semester Master’s programme
Personally, you should have an interest in global economic contexts, strategic thinking, and digital innovations. Analytical skills, self-motivation, and enjoyment of interdisciplinary work are helpful, as the curriculum includes practical projects, data analysis, and research components. Communication skills as well as the ability to work in teams are essential for group work and international project settings. Prior knowledge of business mathematics, statistics, and digital technologies facilitates the start but is not compulsory.
What content do you deepen in the Master’s in Business Management?
In the Master’s programme Business Management at Macromedia University, you engage intensively with the central questions of modern companies. The focus is on Digital Transformation and Operations, Business Intelligence and Analytics, as well as Marketing Strategies and Strategy and Innovation Processes. You learn to apply digital technologies in management, make entrepreneurial decisions using current data methods, and strategically utilise global developments for companies. Additionally, modules such as Leadership and Entrepreneurship Models, Management Research, and Finance & Accounting provide the skills to analyse complex economic contexts and responsibly take on leadership roles. Particularly noteworthy are the practice- and research-oriented projects where you directly apply and deepen methods and tools.
How is the Master’s degree Business Management structured?
The course, culminating in the award of a Master of Arts, comprises 4 semesters and is designed for a total of 120 ECTS. It is a full-time on-campus programme with a fixed semester structure. The study programme consists of compulsory modules such as statistics, business mathematics, and management theories, as well as project-oriented units in which you work on real corporate tasks. A focus lies on case studies, group projects, and research practice. At the end of the course, you write an independent Master Thesis on a current topic within the field of Business Management. Optionally, you can complete a Study Week at partner universities in London, Paris, or New York to gain international insights.
What career paths open up with the Master’s in Business Management?
Graduates of this Master’s programme qualify for leadership positions in international companies and organisations. Typical fields of employment are Strategic Management, Business Development, Consulting, and Project Management in the digital transformation environment. The path to top management is also open to you, for example as a department head, manager for digital innovation, or as a founder of your own start-up. Due to close cooperation with the university’s corporate partners and the high practical share during the studies, the entry into the business sector is specifically facilitated. Additionally, the course prepares you for an academic career or a subsequent PhD.
Where do you study Business Management at Macromedia University?
You can complete the Master’s in Business Management on-site at the Macromedia campuses in Berlin, Munich, Hamburg, Cologne, Leipzig, and Stuttgart. The locations are equipped with modern infrastructure and characterised by small learning groups and close support by experienced professors. All campuses have their own libraries, digital labs, and practice rooms. Additionally, there is the option to participate in an optional Study Week abroad – e.g. in London, Paris, or New York – and to build international networks.
What costs do you have to expect for the Master’s in Business Management?
The total tuition fees for the four-semester programme amount to 21,480 Euro (approximately 895 Euro per month). Included in the fees are all regular courses, study materials, and the individual supervision of the Master Thesis. Additionally, there is a one-time enrolment fee. Macromedia University offers various payment models, including monthly and semester instalments. You can finance your studies through an educational loan, such as the KfW study loan, or make use of state funding options like the Aufstiegs-BAföG and scholarship programmes. Some employers support financing as part of personnel development.
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