International Business Administration, Bachelor of Arts

On-campus program @ SRH University 

👉 The Bachelor's degree programme in International Business Administration at SRH University prepares students comprehensively for the challenges of the global economy. The practice-oriented curriculum includes modules such as marketing, human resource management, and strategic management. By offering opportunities for practical projects and specializations in specific subject areas, students are provided with a wide range of entrepreneurial and intercultural skills.

At a Glance

🏫 University SRH University, UAS based in Heidelberg
The SRH University of Applied Sciences Heidelberg, founded in 1969, is one of the largest private universities in Germany. It offers around 40 degree programs across six faculties and follows an innovative teaching model: the CORE principle (Competence-Oriented Research and Education). The university focuses on practical, interdisciplinary learning and personalized student support. Admission is based on individual selection rather than a numerus clausus (NC). With 18 locations across Germany and a strong international network, the university provides flexible study options and opportunities for global experiences. It is part of the SRH education group, which serves over 20,000 students from more than 140 countries.
🎓 Field of Study EconomicsInternational Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents Principles of International Management, Supply Chain Management, Accounting, Get ready for tomorrow - today: Creativity and innovations, Applied Business Mathematics, Languages I II & III (German or Spanish), Marketing Management, Principles of Economics, Digital Business I & II, Statistics I & II, Management Accounting, International Business Law, Finance and Investment Management, Start-up and Entrepreneurial Mindset, International Financial Accounting, Leadership, Market and Advertising Psychology OR Econometrics, Lab Project, Advanced International Economics, Organisational Behaviour and Human Resource Management, Sustainable Service and Quality Management, Digital Business Simulation, Research Transfer, Study Project, Business Research Methods, Career Coaching, Internship or Study Abroad, Academic Writing, Bachelor's Thesis
📚 Electives Financial Management, Real Estate Management, Marketing Management, International Marketing Management, Restructuring and Turnaround Management, Automotive Management, Human Resource Management, Sports and Event Management, Supply Chain Management, Digital Business & E-Commerce
📍 Location Heidelberg
📅 Enrollment Winter semester
💶 Fees
from 650 € monthly
from 23400 € total
🔗 More Info https://www.srh-university.de

Admission requirements

For an application you need:

General higher education entrance qualification, subject-specific higher education entrance qualification or an equivalent university entrance qualification or university entrance qualification for qualified professionals*

Alternatively, a professional qualification can also enable access

Curriculum vitae with a current passport photo

Copies of identification documents (front and back), for foreign students a copy of the National Identity Card

Proof of English language skills*

Proof of sufficient German language skills (for international student applicants:)** 

Details

The Bachelor's programme in International Business Administration at SRH University is designed for students aspiring to an international career in management. The course prepares participants to understand global economic connections and to develop successful management strategies. Throughout the programme, students acquire comprehensive knowledge in management disciplines and entrepreneurial skills, supplemented by practical projects and internships.

The programme is conducted entirely in English and is offered at locations in Berlin, Leipzig, Hamburg, Heidelberg, Cologne, and Hamm.

The core modules include Marketing, Economics, Human Resource Management, Quality Management, Strategic Management, Financial Accounting, Business Software, Management Information Systems, Cost and Management Accounting, and International Jurisprudence. In addition to a semester abroad, participants can choose from numerous specialisations, including Financial Management, Marketing Management, or Digital Business & E-Commerce.

Furthermore, the programme also offers a 14-week entry-level internship in the Fast Track option (over six semesters).

Upon completion of the programme, graduates are qualified for positions such as Human Resource Manager, Marketing and Sales Manager, Project Manager, Business Consultant, or Management positions in the financial sector.

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