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Deutsch Which target groups does the Bachelor in Entrepreneurship address?
The Digital Entrepreneurship degree programme is aimed at individuals who want to realise their own digital business ideas or develop innovative business models. It targets high school graduates (Abitur), advanced technical college entrance qualification holders (Fachabitur), as well as professionally qualified persons who want to specifically expand entrepreneurial skills for the digital economy. The programme is suitable for people who can envision a career in founding or innovation within the digital environment, start-ups, or companies focusing on digitalisation, e-commerce, artificial intelligence, or sustainable business models. The offer is also directed at those who value practice-oriented projects, building an industry-related network, and flexible study models – both in the traditional bachelor’s degree and in dual study programmes.
What are the formal admission requirements?
To be admitted to the Bachelor’s degree in Entrepreneurship at the Hochschule für angewandtes Management, you need one of the following qualifications:
- General higher education entrance qualification (Abitur)
- Advanced technical college entrance qualification (Fachabitur), recognised nationwide
- Studying without Abitur: Professionally qualified persons can be admitted if they can demonstrate at least two years of vocational training and several years of professional experience. The details are regulated by the respective state ordinance.
You should have a high level of self-motivation and an interest in entrepreneurial issues. Important personal prerequisites include willingness to innovate, problem-solving skills, as well as openness to digital technologies and new forms of work. Experience in project work, creativity, resilience, and teamwork skills are advantageous, especially for working in intercultural groups and implementing practice-oriented projects. An interest in economic contexts, digitalisation, and developing your own ideas is essential. Independent working, communication skills, and willingness to learn will support your success in studies.
What skills does the Bachelor's degree in Entrepreneurship impart?
The Entrepreneurship programme at the Hochschule für angewandtes Management (HAM) equips you with comprehensive skills for developing, founding, and managing digital companies. You acquire both business management expertise and practical methodological skills. Key topics at a glance:
- Founding Management and Innovation Methods: You learn how to systematically develop business ideas, design digital business models, and implement prototypes using Lean Startup and Design Thinking.
- Digital Technologies and AI: Focus on information management, business intelligence, data analysis, and the systematic use of artificial intelligence in every subject area.
- Marketing, Sales & Branding: Practical insights into digital marketing, e-commerce, brand development, consumer psychology, and online sales.
- Financing, Law & Corporate Governance: Know-how on corporate financing, accounting, legal frameworks, and investor relations.
- Project and Team Management: Training in agile working, team leadership in digital environments, professional communication, and personal development.
- Practical Projects & Case Studies: In transfer modules and the practical semester, you work on concrete founding projects and real company applications.
- Specialisations from the 5th semester:
- E-Commerce & Online Sales
- Startup Incubation & Acceleration
- Artificial Intelligence for Startups
- Product Design
- Digital Marketing & Branding
- Startup Financing & Venture Capital
- Sustainable Entrepreneurship
Additionally, you develop future skills in the areas of sustainability, digitalisation, and personal mindset – crucial for successful entrepreneurship.
How does the part-time or work-integrated Entrepreneurship degree programme work?
The programme is organised as a flexible competence course (Studium Plus) or as a dual study programme (Dual Plus). The standard duration is 7 semesters and comprises 210 ECTS credits.
- Semi-virtual Blended Learning: You mainly study online via the learning platform and provided media. Additionally, you attend interactive face-to-face workshops, which take place about ten times per semester.
- Practice-integrated Structure: Approximately 42% of your study time is reserved for practical projects and case studies. In the dual model, you complete practical phases directly at a partner company.
- Small Groups: Personal supervision and exchange with lecturers and fellow students in groups of up to 30 people.
- Individual Specialisation: From the 5th semester onwards, you design your focus area and implement projects in a practical field according to your personal interests and career goals.
- Practical Semester: You gain at least six months of professional experience, which is directly integrated into your studies.
- Final Thesis: In the last semester, you write your bachelor’s thesis, often in cooperation with companies on current challenges.
The study concept is especially tailored to compatibility with work, founding projects, and personal life.
What career opportunities open up for graduates?
With a Bachelor of Arts in Entrepreneurship, numerous career paths in the digital economy are open to you. Typical fields of work include:
- Founder of your own startup: Development, establishment, and management of new companies in technology, e-commerce, AI, or sustainable entrepreneurship.
- Innovation Manager or Digital Entrepreneur: You initiate and manage innovation projects in established companies, implement digital transformation processes, or support the introduction of new business models.
- Product Management, Design & Development: Employment as a product manager or UX/UI designer, leadership of digital projects, and shaping new products and services.
- E-Commerce & Online Marketing Management: Management and specialist roles in online shops, agencies, trading companies, or digital platforms.
- Sustainability Management & Social Entrepreneurship: Development of sustainable business models and management of innovation processes in social enterprises or corporate sustainability.
- Venture Capital, Consulting & Startup Coaching: Entry into the investment sector or consulting with a focus on founding and innovation processes.
Thanks to the broad skills profile, both classic management careers and interdisciplinary roles in the innovation ecosystem are possible.
Where does the programme take place and how is the geographical organisation arranged?
The programme is offered as a semi-virtual model. The main site of the university is in Ismaning near Munich. Face-to-face workshops and seminars are organised at several locations:
- Ismaning (Munich)
- Berlin
- Hamburg
- Hanover
- Nuremberg
The majority of the learning content is conducted location-independently via the digital learning platform. The practical projects, group work, and workshops offer the opportunity to network across Germany with other students and companies. In the dual model, a significant part of the study time is spent directly at a partner company.
What costs are incurred and how can the programme be financed?
The tuition fees for the part-time model (Studium Plus) are €495 per month. This corresponds to €2,370 per semester and includes all teaching materials, access to the online learning platform, and participation in face-to-face workshops.
- In the Dual Plus model all tuition fees are covered by the practical company. Additionally, you receive a monthly salary.
- In Studium Plus, you can use classic financing options such as BAföG, education loans, and possibly employer sponsorship.
- Furthermore, it may be possible to apply for scholarships or funding from development banks and foundations.
The fee structure is transparent and there are no hidden additional costs. The university offers support in finding the appropriate financing model and practical partners.
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