Media and Business Psychology, Bachelor of Science

Who is suitable for the Bachelor's degree in Media and Business Psychology?

The Bachelor's degree programme in Media and Business Psychology at the Media University of Applied Sciences is aimed at everyone interested in the intersection of psychology, media, and business. The target group includes especially school leavers with a general university entrance qualification (Abitur) as well as applicants with a university of applied sciences entrance qualification who desire a versatile and practice-oriented course of study with high relevance for modern professional fields. Through a strong practical orientation – optionally in a traditional or dual study format – it particularly appeals to those who later wish to work in the areas of marketing, human resource management, media production, management consulting, or work and organisational psychology. The programme is also suitable for career changers with an interest in psychological issues and an analytical as well as communicative profile.

What admission requirements apply for enrolment?

The following requirements must be met for admission to the Bachelor's degree in Media and Business Psychology at the Media University:

• General university entrance qualification (Abitur): Direct admission possible.
• University of applied sciences entrance qualification: Also entitles to admission to the programme.
• Subject-specific university entrance qualification: Admission is possible depending on the federal state, provided that the qualification matches the chosen course of study.
• Master craftsman certificate or specialist examination: Equivalent to the university entrance qualification in many federal states.
• Professionally qualified applicants: Admission may also be granted with a related vocational qualification and appropriate professional experience, possibly after passing an entrance examination. The exact regulations depend on the legal requirements of the study location.
• Language skills: For the programme, sufficient knowledge of German is required, usually corresponding to DSH-2, TestDaF or an equivalent certificate.

A dual study program additionally requires a signed training contract with a partner company. The Media University actively supports the placement of suitable practical partners.

Personal requirements:

• Interest in the fields of psychology, business, and media
• Analytical thinking skills and enjoyment of empirical work
• Communication skills as well as ability to work in a team
• Openness to complex problems and interdisciplinary issues
• Willingness to actively participate in practical and project contexts
• Self-responsibility and organisational talent
• For the dual study programme: motivation to combine study and professional employment

Course Content: What Awaits You in the Bachelor's Degree in Media and Business Psychology?

In the Media and Business Psychology degree programme at the Media University of Applied Sciences, you will learn how psychological processes and skills impact media and business sectors. The course links psychological expertise with media disciplines and business management perspectives. The aim is to prepare you optimally for interdisciplinary fields related to marketing, human resource management, and media production in a digitalised working world.

• General Education Modules: Scientific Propaedeutics, Economics, Media and Communication Studies, Interculturality, Empirical Methodology, Personal and Social Skills
• Subject-Specific Modules: Basics of Psychology, Psychological Methodology, Statistics I and II, Questionnaire and Test Construction, Cognitive Psychology, Personality and Differential Psychology, Media Psychology, Psychology of Marketing and Advertising, Psychology of Digitalisation, Psychological Market and Media Research, Basics of Business Psychology, Personnel Psychology, Work and Organisational Psychology, Coaching and Moderation
• Elective Modules: Media Law, Social Sciences, Social Psychology, Media Technology, Digital Economy, Business English, second foreign language (for example Spanish or Chinese)
• Practical Projects and Internship: Media or business psychology practical projects, a six-month mandatory internship

In the dual study programme, the modules are supplemented by a higher practical share in the partner company. This allows you to gain valuable professional experience already during your studies.

How Is the Degree Programme Structured?

You can choose between a classic full-time degree (six semesters) and a dual, practice-integrated degree (seven semesters). In the dual model, you work in parallel at the partner company, and the practical projects are directly integrated into the study routine. The Media University actively supports you in finding a suitable partner company.

• Start Dates: Summer semester (April) and winter semester (October)
• Degree Awarded: Bachelor of Science (B.Sc.)
• Mandatory Internship in the Classic Degree: six months, for example with partners such as AXA, Bayer, Daimler, or Zalando
• Dual Study Programme: Practical component is integrated into the semesters, no separate internship required

The course content is tailored to the requirements of a digitally influenced labour market and combines theory with immediate application.

What Career Opportunities Do You Have After Graduation?

As a graduate of the B.Sc. Media and Business Psychology, you can work in various industries and professional fields. In-demand specialists work, for example, in human resources, recruiting, marketing, management consultancy, or media research.

• Social coach or career service staff
• HR and recruiting specialist
• Consultant for personnel and organisation
• Online marketing manager
• Executive assistant
• Consultant in the field of customer experience

The training at the Media University specifically prepares you for the demands of media companies, agencies, and international markets. Thanks to the dual qualification in media and business psychology, you are versatile and flexible in your employment opportunities.

At Which Locations Can You Study?

You can start the degree programme at these three locations:

• Berlin
• Cologne
• Frankfurt am Main

The Media University of Applied Sciences thus offers you a choice between important metropolises of the German media and business world.

What Are the Costs and Which Financing Options Are Available?

• Classic Degree: 790 Euro per month (as of 2024)
• Dual Degree: 0 Euro – the tuition fees are covered by the partner company
• Total Costs for the Classic Degree: 28,440 Euro for seven semesters
• Examination Fees or Additional Costs: Possible, depending on individual study and examination planning

In the dual study programme, the company supports you financially so that you incur no tuition fees. This provides an attractive opportunity to gain professional experience and directly link your studies with practical work.