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Deutsch What requirements and target groups apply for the BSc Business Management?
The Bachelor's degree programme in Business Management at Gisma University of Applied Sciences is aimed at prospective students who are pursuing a career in international business, consulting, finance, or as executives. The course is suitable both for school leavers with an interest in economics as well as for international applicants who wish to acquire in-depth knowledge in strategic management, marketing, entrepreneurship, logistics, or human resources. It is particularly intended for individuals preparing for future management roles in companies, start-ups, or international organisations and who place value on a practice-oriented, interdisciplinary, and English-language education.
What formal admission requirements do you have to meet?
To be admitted to the BSc Business Management programme, you need:
- General higher education entrance qualification (Abitur) or an internationally recognised equivalent school leaving certificate
- Proof of English language skills at level B2, e.g. through:
- IELTS overall score of at least 6.0 (no subscore below 5.5)
- Alternatively: equivalent results in TOEFL iBT, Pearson PTE or Duolingo
- International applicants must take an entrance examination.
For applicants who do not meet certain admission criteria, a preparatory programme is offered.
Personal requirements: You should have a strong interest in economic topics and management tasks. Initiative, analytical thinking skills and willingness to work in international teams are essential. Important are communication skills, openness to digital innovations and enjoyment in solving complex problems. Willingness to work in a structured academic manner and good time management skills are expected. Practical experience, e.g. through internships or part-time engagement in a business environment, is helpful but not mandatory.
What content can you expect in the Bachelor Business Management programme?
In the Bachelor’s degree programme Business Management at Gisma University of Applied Sciences, you will acquire an interdisciplinary foundation in economics and develop practical skills for an international management career. The curriculum consists of core modules as well as specialisation in one of five in-demand fields:
- Strategic Management: Development and implementation of corporate strategies, including basic knowledge in project management and sustainable corporate governance.
- Digitalisation and Marketing: Digital marketing methods, marketing fundamentals as well as in-depth insights into the digital transformation of companies.
- Finance & Controlling: Financial and cost accounting, analytical skills and the financial basis for decision-making.
- Human Resource Management: Human resources management, intercultural skills and personnel development in an international context.
- Scientific and Methodological Competences: Statistics, mathematics, academic work and writing the bachelor’s thesis.
- Practical Integration: Case studies, group projects, semester abroad or internship in the fifth semester, as well as studying a foreign language.
Later in the course of your studies, you will choose a specialisation in Marketing, Logistics, Entrepreneurship, Human Resources or Finance. These specialisations enable you, among other things, to gain knowledge in areas such as Value Chain Management with SAP, Social Media Marketing, Business Start-up Simulation or International Employment Law. The bachelor’s degree is rounded off by the imparting of intercultural and ethical competences as well as practical training, presentations and pitch exercises.
How is the programme structured and organised?
The Business Management programme is designed as a six-semester on-campus course and offers an engaging learning combination of lectures at the Campus Potsdam and digital elements. Within the hybrid concept, you participate both in conventional teaching sessions and in online discussions, group work and case studies. In the 5th semester, the mobility window opens up, which you can use for a semester abroad or an extensive internship in Germany or abroad. The start of studies is possible several times a year in April, July or October.
- Standard period of study: 6 semesters (180 ECTS)
- Language of instruction: English
- Study model: On-campus plus digital learning elements (hybrid model)
- Mobility window in the 5th semester: Semester abroad or practical phase (e.g. at Amazon, Alibaba)
- Degree: Bachelor of Science (B.Sc.)
Career prospects & job opportunities after graduation
With the degree Bachelor of Science Business Management, you specifically prepare for specialist and leadership positions in various economic sectors. The international orientation of the curriculum and diverse specialisation options open up opportunities in the global job market. Possible fields of work include:
- Management consulting or business development
- Marketing management and digital communication
- Financial analysis, controlling and investment
- Supply chain and logistics management
- Human resources management (national and international)
Graduates of Gisma University of Applied Sciences benefit from a strong employer network and a Career Centre that offers individual career counselling. Results from the alumni survey:
- 93 % of graduates are employed six months after graduation
- 66 % take on leadership roles
- 77 % achieve a starting salary between €55,000 and €60,000
The internationally recognised CIM accreditation particularly strengthens your employability in marketing and can facilitate access to additional industry certificates.
Where do you study Business Management at Gisma?
Your studies take place at the main campus Potsdam of Gisma University of Applied Sciences. The campus is located on the SAP Think Campus and offers modern equipped facilities in an innovation-oriented environment. Potsdam is characterised by high quality of life, proximity to the tech and media industries as well as quick connections to Berlin. Good public transport connectivity enables you to flexibly utilise both economic and cultural centres. Gisma supports you in finding accommodation – starting at €399 per month, there are residences with various types of housing available. In addition to studying on campus, practical phases abroad as well as project-based learning formats are part of your studies.
What costs will you face and how can you finance your studies?
The tuition fees for the Bachelor Business Management at Gisma University of Applied Sciences amount to a total of €9,600 for the entire programme. The monthly burden is €267. Various financing and savings options are available, for example instalment payments or regional scholarships. Accommodation costs in partner dormitories start at €399 per month for shared rooms and vary depending on the comfort level. For living expenses in Potsdam (including accommodation) you should expect further costs. The university provides individual advice on funding and financing options.
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