Business Administration and Customer Experience Management, Bachelor of Arts

These are the requirements for the Bachelor of Business Administration and Customer Experience Management

With your Bachelor's degree in Business Administration and Customer Experience Management, you can work, for example, as a Customer Experience Manager

In the part-time distance learning program Business Administration and Customer Experience Management at IU International University, you can be admitted if you have either a high school diploma (general university entrance qualification), a technical college entrance qualification or a subject-specific university entrance qualification.

In addition, you can study Business Administration and Customer Experience Management without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you must provide a completed advanced training course, such as to become a state-certified business economist, or a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after this training.

These are the study contents in the online study program Business Administration and Customer Experience Management

This Bachelor's degree at IU consists of approximately 35 modules that you will take and complete over the course of 6 semesters of regular study time. Each module carries 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for the full-time study program in Business Administration and Customer Experience Management looks as follows:

• Semester 1: Business Administration, Consumer Behavior, Introduction to Academic Work, Service Management, Collaborative Work, Agile Project Management
• Semester 2: Managerial Economics, Marketing, Change Management, Accounting and Balancing, Storytelling, Project: Marketing Analytics
• Semester 3: Cost and Performance Accounting, Statistics, Intercultural and Ethical Skills, Qualitative Research Methods, Consumer Perspective Sustainability, Project: Sustainability from a Consumer Perspective
• Semester 4: Law, Investment and Finance, Customer Relationship Management, Customer-Centered Data, Foreign Language English, Project: Customer Journey
• Semester 5: Personnel and Corporate Management, Customer Centric Transformation, Seminar: Customer Centric Organization, Business Simulation Game, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor Thesis

What makes the Bachelor's degree in Business Administration and Customer Experience Management at IU special are the numerous opportunities to deepen your knowledge in elective areas according to your own interests and professional fields.

For the first specialization, you can choose from these exciting modules: Corporate Communication and PR, Customer Experience and Design, Digital Management, Influencer Marketing and Social Selling, International Media Business, International Marketing and Branding, Media Distribution, Media Marketing, Media Processes, Media Law, Data Protection and IT Security, Media Effects and Communication, Online Sales Management and Distribution, Online and Social Media Marketing, Operational Research and Applications, Social Media Campaigns and Commerce.

For the second specialization, you can select one of these study modules: Big Data and Web Analytics, Customer Experience Insights, Data Analyst, Digital Business and Psychology, Digital Market Research Methods, Digital Product Development, Market Research and Media, Market and Advertising Psychology, Media-UX, Research Foundations, UX Applications, User Research and UX Prototyping.

For the third specialization, you will choose one of these modules: Big Data and Web Analytics, Business Consulting, Business Controlling, Corporate Communication and PR, Customer Experience Insights, Customer Experience and Design, Data Analyst, Digital Business and Psychology, Digital Management, Digital Market Research Methods, Digital Product Development, Event Management, Foreign Language French, Foreign Language Italian, Foreign Language Spanish, Influencer Marketing and Social Selling, International Management and Digitalization, International Media Business, International Marketing and Branding, Conflict Management and Coaching, Leadership and Design Thinking, Market Research and Media, Market and Advertising Psychology, Media-UX, Media Distribution, Media Marketing, Media Processes, Media Law, Data Protection and IT Security, Media Effects and Communication, Methods and Management of Innovations, New Work and Digital HR, Online Sales Management and Distribution, Online and Social Media Marketing, Operational Research and Applications, Research Foundations, Salesforce Platform Development, Salesforce Platform Management, Service Operations Management, Smart Services, Social Media Campaigns and Commerce, General Studies, Supply Chain Management, Tourism Management, Trends and Innovations in Logistics, UX Applications, Entrepreneurial Hotel Management, User Research and UX Prototyping, Negotiation and Conflict Management.

How flexible is the standard study time in the distance learning program Business Administration and Customer Experience Management

At IU International University, in the part-time distance learning program, you can choose from 3 study models:

• In the full-time program, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. The full-time study program in Business Administration and Customer Experience Management is particularly suitable for those who are not or only work a few hours a week.
• In part-time program I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time program I is suitable, for example, if you work part-time alongside your studies.
• In part-time program II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time program II is particularly suitable if you are heavily involved in your career alongside your distance learning.

By the way, you can also take a semester off during your studies at no additional cost.

How does online study work at IU?

A study program that adapts to your life: In online studies at IU, you learn flexibly and digitally when and where you want to learn.

In the distance learning program in Business Administration and Customer Experience Management at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you learn best.

You can take your modules and lectures whenever you want. This way, you can usually arrange your study plan and semester schedule flexibly yourself.

Central to IU distance learning are your interactive learning scripts. You will receive the scripts in printed form as well as digitally as PDFs and for tablets. Through the smart app IU Learn, you have access to the scripts for your Business Administration and Customer Experience Management studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You can interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive lectures.

And exams? You can take them as online exams if you prefer. An online exam can be taken 24/7 once you feel adequately prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.