Business Administration, Bachelor of Arts

On-campus program @ SRH University 

👉 The Bachelor of Business Administration (BBA) programme at SRH University offers you a practical and future-oriented education that combines basic business principles with a variety of practical skills. The CORE principle promotes independent learning and a strong practical focus. Over the course of six or seven semesters, you will gain in-depth knowledge in financial, organizational, and analytical areas. A wide range of specialisations allows you to tailor your individual career path. In addition, the programme offers study abroad opportunities as well as an optional dual degree, opening up international career prospects. The degree qualifies you for numerous roles in business and administration, management consulting, marketing, or entrepreneurship.

At a Glance

🏫 Provider SRH University, UAS based in Heidelberg (Germany)
The SRH University of Applied Sciences Heidelberg, founded in 1969, is one of the largest private universities in Germany. It offers around 40 degree programs across six faculties and follows an innovative teaching model: the CORE principle (Competence-Oriented Research and Education). The university focuses on practical, interdisciplinary learning and personalized student support. Admission is based on individual selection rather than a numerus clausus (NC). With 18 locations across Germany and a strong international network, the university provides flexible study options and opportunities for global experiences. It is part of the SRH education group, which serves over 20,000 students from more than 140 countries.
🎓 Field of Study EconomicsBusiness Administration
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Business Software, Financial Accounting, Applied Business Mathematics, Personnel and Organization, Business Informatics, Marketing for the Digital Era, Cost and Performance Accounting, Procurement Production and Logistics, Scientific Work and Research Methods, Fundamentals of Finance, Commercial Law, Strategic Management, Fundamentals of Microeconomics, Applied Statistics, Entrepreneurship and Business Simulation, Accounting, Investment and Finance, Tax Law, Current Developments in Business and Management, Internship, Specialization, Bachelor Colloquium, Bachelor Thesis, Study Abroad, International Internship
📚 Electives Financial Management, Real Estate Management, Marketing Management, International Marketing Management, Restructuring and Turnaround Management, Automotive Management, Human Resource Management, Sports and Event Management, Supply Chain Management, Digital Business & E-Commerce
📍 Location Berlin, Heidelberg
📅 Enrollment Winter or summer semester
💶 Fees
from 690 € monthly
from 25590 € total
🔗 More Info https://www.srh-university.de

Admission requirements

  • general qualification for university entrance or university of applied sciences entrance qualification (if no diploma is available yet, the last interim report card is initially sufficient. However, we will need a final certificate before starting the studies)
  • Alternatively, a professional qualification can also grant access
  • If German is not the mother tongue, a proof of German proficiency should be provided

Details

The Business Administration (BWL) programme at SRH University is designed for individuals seeking a broad business education while also wishing to specialise individually. With the flexible structure of the programme, students can set personal areas of interest and strategically expand their career prospects. The target audience includes both high school graduates and working professionals with relevant qualifications and university entrance qualifications who are looking for a practice-oriented programme with diverse career opportunities.

The programme provides comprehensive knowledge in key business areas such as financial accounting, marketing, human resource management, controlling, and business informatics. The CORE principle promotes independent and practice-oriented learning. A unique feature of the programme is the combination of comprehensive fundamentals with a wide range of specialisations, including Financial Management, Real Estate Management, Marketing Management, International Marketing Management, Restructuring and Turnaround Management, Automotive Management, Human Resource Management, Sports and Event Management, Supply Chain Management, and Digital Business & E-Commerce.

During the course of the studies, an internship, business simulations, and, depending on the study variant, a semester abroad are planned, allowing for international experiences and a strong practical focus. The programme consists of six or seven semesters with 180 or 210 ECTS points and offers the option to obtain a dual degree from a partner university.

Business Software

Financial Accounting

Applied Business Mathematics

Personnel and Organisation

Business Informatics

Digital Era Marketing

Cost and Performance Accounting

Procurement, Production, and Logistics

Academic Writing and Research Methods

Fundamentals of Finance

Business Law

Strategic Management

Microeconomics Basics

Applied Statistics

Entrepreneurship and Business Simulation

Accounting

Investment and Financing

Current Developments in Economics and Management

Macroeconomics Fundamentals

Tax Law

Specialisations and in-depth studies in the mentioned subject areas

Internship and/or study abroad

Bachelor's Thesis and Colloquium

Graduates find various entry opportunities in human resource management, controlling, purchasing, marketing, sales, in advertising agencies, management consultancies, tax consulting, auditing, banks, insurance companies, or in start-up ventures.

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