Admission requirements
- general qualification for university entrance or university of applied sciences entrance qualification (if no diploma is available yet, the last interim report card is initially sufficient. However, we will need a final certificate before starting the studies)
- Alternatively, a professional qualification can also grant access
- If German is not the mother tongue, a proof of German proficiency should be provided
Details
The Business Administration (BWL) programme at SRH University is designed for individuals seeking a broad business education while also wishing to specialise individually. With the flexible structure of the programme, students can set personal areas of interest and strategically expand their career prospects. The target audience includes both high school graduates and working professionals with relevant qualifications and university entrance qualifications who are looking for a practice-oriented programme with diverse career opportunities.
The programme provides comprehensive knowledge in key business areas such as financial accounting, marketing, human resource management, controlling, and business informatics. The CORE principle promotes independent and practice-oriented learning. A unique feature of the programme is the combination of comprehensive fundamentals with a wide range of specialisations, including Financial Management, Real Estate Management, Marketing Management, International Marketing Management, Restructuring and Turnaround Management, Automotive Management, Human Resource Management, Sports and Event Management, Supply Chain Management, and Digital Business & E-Commerce.
During the course of the studies, an internship, business simulations, and, depending on the study variant, a semester abroad are planned, allowing for international experiences and a strong practical focus. The programme consists of six or seven semesters with 180 or 210 ECTS points and offers the option to obtain a dual degree from a partner university.
Business Software
Financial Accounting
Applied Business Mathematics
Personnel and Organisation
Business Informatics
Digital Era Marketing
Cost and Performance Accounting
Procurement, Production, and Logistics
Academic Writing and Research Methods
Fundamentals of Finance
Business Law
Strategic Management
Microeconomics Basics
Applied Statistics
Entrepreneurship and Business Simulation
Accounting
Investment and Financing
Current Developments in Economics and Management
Macroeconomics Fundamentals
Tax Law
Specialisations and in-depth studies in the mentioned subject areas
Internship and/or study abroad
Bachelor's Thesis and Colloquium
Graduates find various entry opportunities in human resource management, controlling, purchasing, marketing, sales, in advertising agencies, management consultancies, tax consulting, auditing, banks, insurance companies, or in start-up ventures.
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