On-campus program Creativity and Management (B.A.) – Karlshochschule International University

👉 The Bachelor's programme Creativity and Management is designed for students who want to combine business knowledge with creative industries. You can choose from six profiles such as Digital Innovation, Cultural Management, Strategic Communication, Motion Design, Film, or Digital Media Creation. The programme includes management modules, creative practice, and scientific methods. The course content covers strategic management, media analysis, and technical skills, supplemented by practical and international semesters. The study starts at the end of September, lasts for six semesters, with classes in Karlsruhe or Potsdam, fees of 550 euros per month for EU students.

Creativity and Management (B.A.) at a Glance

📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
💶 Fees
from 550 € monthly
from 19800 € total
🏫 University Karlshochschule International University, UAS based in Karlsruhe (Deutschland)
Die Karlshochschule International University ist eine private, gemeinnützige sowie staatlich anerkannte Hochschule in Karlsruhe, die sich auf inter- und transdisziplinäre Studiengänge in den Wirtschafts- und Gesellschaftswissenschaften konzentriert. Die systemakkreditierte Hochschule bietet praxisorientierte Lehre und fördert die Persönlichkeitsentwicklung ihrer Studierenden. Ein umfangreiches internationales Netzwerk und Kooperationen mit Unternehmen und zivilgesellschaftlichen Organisationen unterstützen die Ausbildung künftiger Führungskräfte.
📋 Study Format On-campus program
🎓 Field of Study Communication Sciences
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents Introduction to Creative Practices, Scientific Methods, Film and Media Analysis, Introduction to Management, Strategic Management, Resource Management, Controlling and Reporting, Change Management, Innovation Management, Digital Technologies, Entrepreneurial Projects, Cultural Management, Event Coordination, Media and Communication Psychology, Digital Communication, Communication Campaigns, Motion Design Modules, Film Production, 3D Visualizations, 3D Modeling, Real-Time Engines, Immersive Technology
📚 Electives Digital Innovation, Cultural Management, Strategic Communication, Motion Design, Film, Digital Media Creation
📍 Location Karlsruhe, Potsdam
📅 Enrollment Winter semester
🔗 More Info View Vendor Profile

Who is the Bachelor of Creativity and Management suitable for?

The Bachelor's degree in Creativity and Management (B.A.) is aimed at individuals who want to combine business management competencies with creative professional fields. You belong to the target group if you are interested in management tasks in the creative, media, or cultural industries – for example, in Digital Innovation, Cultural Management, Strategic Communication, Motion Design, Film, or Digital Media Creation. The programme is also suitable if you appreciate international perspectives, want to study in English, and value project-based learning and practical experiences.

Admission: Formal and personal requirements overview

To be admitted to the Bachelor's programme in Creativity and Management (B.A.), you must meet the following formal conditions:

  • General university entrance qualification (A-levels) or subject-specific university entrance qualification according to state law
  • Alternatively: an internationally recognized school-leaving certificate of equivalent value (e.g. IB Diploma, A-Levels) or a valid university admission qualification in the country
  • Very good English language skills (English is the language of instruction)
  • For non-EU applicants: Compliance with application deadlines as per the visa process, usually by 15th July

Personally, you should bring openness to interdisciplinary tasks, curiosity about creative industries, and a willingness to work project-oriented. Advantages are teamwork skills, communication strengths, and an interest in international work contexts. Initial experiences in creative work, the media sector, or social engagement are helpful but not mandatory.

What content does the Bachelor of Creativity and Management convey in detail?

The study programme Creativity and Management (B.A.) combines business basics with practical elements from the creative economy. You will acquire competencies in management, creativity, and industry-specific specialization. The following contents structure the curriculum:

  • Basic modules: Introduction to creative practices, scientific methods, film and media analysis, basics of business administration, and strategic management.
  • Management modules: Strategic management, controlling, handling financial and human resources, reporting, and change management.
  • Specialisation areas (choice from the first year):
    • Digital Innovation: Innovation management, digital technologies, entrepreneurial projects in the digital sector.
    • Cultural Management: Culture promotion, arts and culture management, development of cultural networks.
    • Strategic Communication: Media and communication psychology, digital communication, campaign development.
    • Motion Design: Visual concept, digital animation, 3D visualization.
    • Film: Film production from concept development to post-production, insights into business models of the film industry.
    • Digital Media Creation: Interactive spatial concepts, 3D modelling, development of virtual experiences.
  • Languages: The language of instruction is English, supplemented by additional language courses.
  • Practice-oriented projects: Business cooperations, practical semesters, and the opportunity for semesters abroad.

The acquired skills include analytical and strategic thinking, leadership competence, practical knowledge in the media and creative industries, and methodological competence in the implementation of creative projects.

How is the course of study in the Bachelor of Creativity and Management structured?

The study comprises six semesters (three years) and is designed for a total of 180 ECTS points. The structure can be summarised as follows:

  • Start: Studies begin every year at the end of September.
  • Location and profile selection:
    • The profiles Digital Innovation, Cultural Management, and Strategic Communication are taught in Karlsruhe and have an international focus.
    • Motion Design, Film, and Digital Media Creation are taught in Potsdam, focusing on practical skills.
  • Study organisation: Semester operation with regular lectures (Monday to Friday) and block seminars.
  • Practical component: Business projects in the creative industry, mandatory practical phases, and optional semesters abroad.
  • Language training: English-language courses, with additional language courses to deepen intercultural competencies.

From the first year onwards, you choose your profile and set individual priorities, enabling early specialisation.

What career opportunities do you open up in creative professions after completing the Bachelor of Creativity and Management?

Depending on the chosen specialisation, various perspectives in the creative economy and management arise. Overview of typical fields of work:

  • Digital Innovation: Digital transformation management, project management for digital innovations, innovation consultancy in the technology sector.
  • Cultural Management: Cultural manager in cultural institutions, event and project coordination, participation in boards and cultural networks.
  • Strategic Communication: Communication management, PR consulting, development and implementation of media campaigns, social media strategy, storytelling in international contexts.
  • Motion Design: Motion designer, 3D animator, visual effects designer, work in media and creative agencies.
  • Film: Production management, project management in film production, post-production, design and implementation of film projects in entertainment, science, and corporate communication.
  • Digital Media Creation: Development of immersive virtual spaces (e.g. VR/AR), game design, media design in industry, architecture, education, and museums.

The broad mix of management, creative, and digital skills qualifies you for interface positions and leadership responsibilities in the media, cultural, and digital industries.

What costs can you expect with the Bachelor of Creativity and Management and how can you finance it?

The monthly tuition fees are 550 € for EU students and 750 € for non-EU students. This results in the following total costs for the entire six semesters:

  • EU students: 19,800 € (36 months at 550 €)
  • Non-EU students: 27,000 € (36 months at 750 €)

The price includes all lectures, practical projects, and the use of university infrastructure. In addition to private financing, options such as scholarships, education loans, or support from employers are available. The tuition fees are also tax-deductible in Germany as special expenses, reducing the financial burden.

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