Admission requirements
For the Communication Management (B.A.) programme at Karls University, applicants are required to provide evidence of a higher education entrance qualification. Typically, this includes the Abitur, Fachhochschulreife, or an equivalent international qualification. Good English skills are necessary as it is the primary language of instruction. Additional language courses are part of the curriculum. It is recommended to apply by September 1st (EU) or July 15th (Non-EU), although the deadline may vary depending on the visa process of the respective home country.
Details
The Bachelor's programme in Communication Management at Karls University prepares students for the diverse challenges in the field of communication and management. The interdisciplinary programme combines management studies, marketing science, communication studies, psychological approaches, and cultural studies. It is designed for individuals interested in the psychology behind communication and who want to understand and influence social dynamics.
Students acquire practical skills that enable them to develop strategic campaigns and effectively manage digital communication. Despite its strong practical orientation, equal emphasis is placed on theoretical foundations to provide a comprehensive understanding of communicative processes in society.
The course is structured over six semesters and allows students to participate in corporate projects as well as a semester abroad to broaden their knowledge. The language of instruction is English, supplemented by language courses in German or other foreign languages.
Modules in the first year: Media & Technology: History, Economics & Law, Media Practices, Introduction to Management, Responsible Practices, Introduction to Scientific Research Methods. Modules in the second year: Digital Markets and Communication, Area Studies, Resources: Financial Resources, Human Resources, Organization, Introductory Company and Consulting Project. Modules in the third year: Elective, Communication Elective, Management Elective, International Project, Bachelor Thesis including DefenceGraduates are able to work in a variety of communication-related professions, including as campaign managers for NGOs, marketers, or in public relations. A strong focus on project-based learning complements the study programme and prepares students for a successful career in an international environment.
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