Admission requirements
To be admitted, you must have completed at least a 6-semester communication management-oriented or business administration Bachelor's degree. As part of this, you should have earned at least 20 ECTS credits from economics courses or be willing to make up these credits in a bridging course. Additionally, you should have already gained practical experience in a company or organisation related to communications and possess English skills at B2 level.
Details
Corporate communication is currently strongly influenced by digitalisation. Different communication channels and social media platforms require adapted and innovative strategies to shape external PR positively. But internal communication also benefits from new concepts and fresh ideas. To be able to meet such challenges and also take on tasks from the areas of management, marketing and event management, a solid education is necessary. With the dual master's degree course "Communication Management" you acquire the necessary expertise and gain practical experience during your studies through a company-based training. This way, you can apply your theoretical knowledge directly and learn to handle even difficult tasks. After graduating, you qualify for work in communication agencies, marketing departments, publishing houses and broadcasting companies as well as media enterprises.
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