Social Media, Bachelor of Arts

These are the requirements for the Bachelor's in Social Media

With your Bachelor's in Social Media, you can work, for example, as a Social Media Manager or as a Community Manager.

You can be admitted to the part-time distance learning program in Social Media at IU International University if you can present either a high school diploma (general university entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can study Social Media without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you must have completed an advanced training program, such as becoming a certified business economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after this training.

These are the study contents in the online course Social Media

This bachelor's degree at IU includes approximately 31 modules that you will complete over 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course plan for full-time studies in Social Media looks like this:

• Semester 1: Marketing, Introduction to Media and Communication Sciences, Introduction to Academic Work, Sociology, Digital and Mobile Campaigns, Business Administration
• Semester 2: Online Marketing, Communication Psychology, Collaborative Work, Social Media Marketing, Storytelling, Project: Writing Workshop
• Semester 3: Influencer Marketing, Content Management Systems, Intercultural and Ethical Skills, Media Law, Basics of Audio-Visual Media, Image and Video Editing
• Semester 4: Content Marketing, Social Commerce, Social Media Monitoring, Agile Project Management, Social Ads, Project: Podcast Production
• Semester 5: Seminar: Current Topics in Digitalization, Leadership 4.0, Project: Social Media Campaign, Social Media Research Methods, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor's Thesis

What makes the Bachelor's program in Social Media at IU special are the many opportunities to deepen knowledge in elective areas according to personal interests and professional fields.

For the first specialization, you can choose from these exciting modules: Community Management, Customer Management and Acquisition, Native Advertising, Conflict Management, and Opinion Formation in Social Media, Social Media and HR.

For the second specialization, you can select one of these study modules: User Experience, Big Data Analytics, Search Engine Marketing, Design of Interactive Media, and Design Thinking.

For the third specialization, you can enroll in one of these modules: Advanced Leadership, Business Consulting, Event Management, Foreign Languages, Social Change, International Media Business, International Marketing and Branding, International Management, Communications and Public Relations, Market and Economic Psychology, Media Marketing, Media Processes, Psychology and Consumer Behavior, General Studies, Web Development.

How flexible is the standard study time in distance learning Social Media

At IU International University, in the part-time distance learning program, you can choose from 3 study models:

• In full-time study, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Full-time study in Social Media is particularly suitable for those who are not working or working only a few hours per week.
• In part-time study I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time study I is suitable, for example, if you work part-time alongside your studies.
• In part-time study II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time study II is particularly suitable if you are heavily involved in your profession alongside your distance learning.

By the way, during your studies, you can also take a semester break at no additional cost.

How does online learning work at IU?

A study program that adapts to your life: In online studies at IU, you learn flexibly and digitally when you want to learn and where you want to learn.

In the distance learning program for Social Media at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You choose when to take your modules and classes. This way, you can flexibly create your study plan and semester schedule.

Central to IU's distance learning are your interactive study scripts. You receive the scripts in printed form as well as digitally in PDF and for tablets. Through the smart IU Learn app, you have access to scripts for your Social Media studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you can also access additional materials, such as videos. You interact with your lecturers and peers, for example, in virtual live formats, such as through interactive lectures.

And exams? You can choose to take online exams. You can complete an online exam at any time once you feel sufficiently prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.