Strategic Communications & Digital Marketing, Master of Arts

Admission requirements

The formal requirement for admission to the Master of Arts (M.A.) in Strategic Communication & Digital Marketing distance learning program is a bachelor's degree or an equivalent academic degree (e.g. Magister or Diplom).

The following documents are required for your application:

Curriculum vitae Proof of university entrance qualification (general qualification for university entrance, etc.) Proof of a university degree 1 year of professional experience

Details

Anyone who wants to be successful needs a communication strategy: from public relations to marketing and internal communication. With unified, consistent communication that focuses on key messages, relevant target groups can be won over and retained in the long term. The Master's program in Strategic Communication & Digital Marketing (M.A.) is the first to combine these integrated communication skills in a single course of study. The FHM's innovative concept is unique in Germany.

 

Your distance learning at the FHM

The FHM Online-University combines the flexibility of distance learning with the personal support structure of the FHM. Our professors and student advisors are always there for you when you need them, and will guide you personally and competently through your distance learning program.

Shorten your studies

With our Master's program in Strategic Communication & Digital Marketing, there is the option of completing the program in a shorter period of time. This is possible because we recognize modules from your professional experience. You can choose whether you want to have your previous knowledge recognized or complete the Master's program within 2 years (24 months) without recognition.

 

Your prospects after graduation

The Strategic Communication & Digital Marketing (M.A.) program aims to provide both scientifically sound skills and application-oriented qualifications so that graduates can professionally perform specialist and management functions in the communications and marketing industry in a digital environment. In addition to specialist expertise in the areas of strategic communication and digital marketing, you will also learn skills and abilities in the areas of management, media production, and communications and market research.

Media and public relations Marketing departments (especially digital marketing) Digital agencies (SEO etc.) Communications agencies Corporate communications/PR Media productionSocial media agencies E-commerce Market research Consulting (management consulting)