Corporate Communications, Master of Arts

Study Content in Detail: What Will You Learn in the Master’s in Corporate Communication?

In the Master’s programme in Corporate Communication at Hochschule Fresenius, you will engage intensively with the planning, implementation, and analysis of communication strategies within companies. The focus is on both internal and external communication processes in an increasingly digital and global environment. The curriculum is shaped by the following subject areas:

• Principles of corporate communication and storytelling
• Creative tools & design thinking as methods for innovative communication solutions
• Sociology and social psychology, especially for understanding consumer behaviour
• Empirical methods and applied research for the evaluation of communication measures
• Legal and ethical aspects of corporate communication as well as topics such as corporate governance & compliance
• Campaign communication, digital marketing, and the use of digital applications and data management
• Crisis communication and stakeholder management
• Leadership and management in communication departments

During your studies, you will choose individual specialisations in modules such as live communication, content marketing, conflict management & mediation, civil society engagement, economic sociology, or European integration. With an empirical research project, the master’s thesis, and the concluding disputation, you will deepen your academic work and analytical skills. The degree equips you with the know-how to design, manage, and critically reflect on complex communication processes.

Course Structure: How is the Master’s Programme Organised?

The Master’s in Corporate Communication is designed as a four-semester full-time on-campus study programme. The so-called 3-day master format means you attend lectures and seminars on campus three fixed days per week. This allows you time for a part-time job or working as a student assistant.

• Duration of study: 4 semesters (standard period of study)
• Start of studies: each winter semester
• Scope: 120 ECTS credits
• Language of instruction: German

The curriculum consists of compulsory modules, elective modules, an empirical research project, as well as the master’s thesis and a disputation. Regular guest lectures, practical workshops, and cooperation with partner companies ensure an application-oriented daily study life. StudyPLUS programmes expand the offer with additional workshops, language courses, and opportunities for personal development.

Career Prospects & Job Opportunities: Where Will the Master’s in Corporate Communication Lead You?

With the competencies acquired during your studies, you are a sought-after specialist in all areas of corporate communication. Typical professional fields include:

• Internal communication expert: building and optimising internal communication, accompanying change processes
• Social media manager: developing strategies for digital channels, content creation, community management
• PR manager: maintaining media contacts, crisis communication, public relations
• Campaign manager: planning and managing complex communication campaigns
• Consultant in communication agencies and management consultancies specialising in communication
• Expert in digital marketing or brand communication in companies, associations, or NGOs

The degree also opens up leadership positions in communication departments as well as opportunities for academic advancement or doctoral studies.

What does the campus in Cologne offer?

The study programme takes place at the Fresenius University of Applied Sciences campus in Cologne. The location is centrally located and offers a vibrant environment with short distances to leisure activities such as restaurants and cinemas.

• Modern seminar rooms and work areas
• Good accessibility by public transport
• Networking opportunities through a variety of on-site events

Proximity to the campus and an open learning atmosphere enable you to exchange knowledge directly with other students and teachers and to work together on practical projects. You will also benefit from StudyPLUS offers such as the talent network, international exchange opportunities, and the PioneerLab for start-up ideas.

Costs and Financing: How Much Does the Study Programme Cost and How Can You Finance It?

The tuition fees for the Master’s in Corporate Communication at Hochschule Fresenius amount to 850 euros per month. For the full duration of study of four semesters (24 months), this results in a total sum of 20,400 euros. Additionally, a one-off registration fee of 695 euros is payable.

The fees include all courses, access to StudyPLUS offers, language courses, workshops and networking events. Various options are available to finance your studies:

• BAföG: State funding for students who meet the requirements
• Scholarships: Selection of merit-based or support scholarships, some of which can be applied for directly via the university
• Student loans: Flexible loan offers, for example from KfW or private banks
• Student assistant jobs or part-time work: The 3-day concept makes it easier to combine study and work

The study advisory service at Hochschule Fresenius supports you in selecting and applying for appropriate financing options.