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- no numerus clausus, no admission restrictions
- 4 possible study cities, you can change the study location as you wish during the course of study
- intensive master's program in small study groups
Admission Requirements
The admission requirements for this course of study include a successfully completed bachelor's degree (with a grade of 'good' or better) in the fields of media and communication studies, applied media, media business, journalism, business and economics, sociology, psychology, or German studies with at least 180 ECTS credits, or a comparable academic degree, such as a diploma.
The grade for the degree should be 2.5 or better. If the average grade is different, the ability to study may be demonstrated through a separate selection interview.
For a bachelor's degree that is not yet fully completed, 80% of the required credit points must have been earned at the time of application. The remaining credits must be completed by the time of enrollment.
In the previous bachelor's degree program, at least 45 ECTS credits in media or communication science modules should be allocated. Missing ECTS points can be replaced by a subject-related pre-internship (minimum of 12 weeks). If neither subject modules nor an internship can be proven, an entrance test must be taken.
In addition, proof of at least 5 ECTS credits in business administration and a grade of '2.5' or better is required for admission. Without the corresponding proof, a propaedeutic test must be completed.
An appropriate letter of recommendation from a university professor, program director, or dean is recommended.
Study Contents and Specializations
Facebook and Twitter, LOHAS and Performer – people, their media, and markets are changing rapidly. All organizations – companies, associations, and clubs – must adapt to these changes and learn to communicate differently. The Master's program in Corporate Communication at Fresenius University examines the sociological, psychological, and communications science foundations of organizational communication and develops practical applications.
Key topics of the Master's program in Corporate Communication include the conception of cross-media campaigns, globalized brand communication, and the study of communication effects with traditional and new media. Optional specialisation modules provide an intensive and practical engagement with social media, crisis or live communication, public relations, or public affairs. Central master competencies in decision theory, business ethics, organizational management, and digital media are covered in combination modules.
The study plan includes the following modules:
- 1st Semester: Principles of corporate communication, creative tools & design thinking, sociology and communication, social psychology, legal aspects of corporate communication, empirical methods in applied research
- 2nd Semester: Storytelling, brand communication, digital marketing, ethical aspects of corporate communication, leadership and management, empirical research project
- 3rd Semester: Campaign communication, crisis communication, stakeholder management, consumer behavior, corporate governance & compliance, digital applications & data management
- 4th Semester: Elective module I, elective module II, master's thesis, disputation
During the course of your studies, you will choose a total of 2 elective modules from these topics: live communication, economic sociology, content marketing, conflict management & mediation; civil society engagement, European integration.
Tip: You can find a detailed study plan and an overview of each module and specialization in the study brochure for the Master's in Corporate Communication at Fresenius University. Request brochure now ...All Study Locations from Hamburg to Munich
Fresenius University offers the Master's in Corporate Communication at a total of 4 locations in Germany. Conveniently, if you want to explore a new city during your studies, you can simply switch to one of the other campuses of the university.
Hamburg: Hamburg, one of the most attractive cities in Germany, not only offers a rich cultural scene and countless opportunities for going out. The professional prospects for the time after graduation in Hamburg are excellent: logistics and trade are, for example, interesting industries, numerous advertising agencies and publishers are based there, and the healthcare industry is thriving in the 1.7 million city. Fresenius University's Campus Business & Media is located in Alte Rabenstraße, and the Campus Business & Social is in Lilienstraße in Hamburg.
Munich: Munich is one of the cities with the highest quality of life in Germany. The Bavarian capital not only offers an enormous cultural offering and a wealth of sights, but also a beautiful surrounding countryside with numerous lakes. With the many renowned, internationally active companies, Munich is one of the economically strongest cities in Germany. Fresenius University is represented in Munich with two campuses: The Campus Business & Media is in Schwabing on Infanteriestraße, and the Campus Health & Social is on Charles-de-Gaulle-Straße.
Cologne: Cologne, the bustling city of 1.1 million in North Rhine-Westphalia, offers plenty of culture and entertainment. The city is also one of the most important economic hubs in Germany. In particular, media companies, insurers, food, and chemical companies are based in the city — the chances of starting a career in Cologne after graduation are particularly high. You can find Fresenius University's Campus Business & Media and the Campus Health & Social directly in the MediaPark, the commercial park for media companies in the Neustadt-Nord district of Cologne.
Düsseldorf: Düsseldorf is an important economic hub for advertising, telecommunications, fashion, and management consulting. With the diverse mix of industries in Düsseldorf, the city is excellent for a top career start after graduation. Fresenius University can be found in Düsseldorf at a total of 3 locations, at Platz der Ideen, Fährstraße, and Karl-Friedrich-Klees-Straße.
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