Public Relations and Communication, Bachelor of Arts

These are the requirements for the Bachelor in Public Relations

With your Bachelor's degree in Public Relations, you can work, for example, as a PR consultant, as a press officer, or as an online editor.

You can be admitted to the part-time distance learning program in Public Relations at the IU International University if you have either a high school diploma (general qualification for university entrance), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can study Public Relations without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you must have completed an advanced training course, such as becoming a certified business economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training program and have worked full-time for at least 3 years after completing this training.

These are the study contents in the online Public Relations study program

This Bachelor's degree at IU consists of approximately 31 modules that you take and complete over the course of 6 semesters of standard study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study schedule for full-time studies in Public Relations looks as follows:

• Semester 1: Introduction to Media and Communication Sciences, Introduction to Academic Work, Marketing, Digital Skills, Business Administration, Project: Writing Workshop
• Semester 2: Communication and Public Relations, Seminar: Communication and PR, Market Research, Typography: Applying type, Storytelling, Project: Press Kit
• Semester 3: Media Law, Basics of Audio-Visual Media, Collaborative Work, Corporate Publishing, Cost and Performance Accounting, Project: Public Speaking
• Semester 4: Media Psychology, Intercultural and Ethical Action Competence, Content Management Systems, Press Strategy and PR Controlling, Seminar: Current Topics in PR, Digital and Mobile Campaigns
• Semester 5: Elective Module A, Project: Press Strategy, Elective Module B, Publication Processes, Digital Editorial Management
• Semester 6: 2 Elective Module C, Professional Writing, Bachelor Thesis

What is special about the Bachelor's program in Public Relations at IU are the many opportunities to deepen your knowledge in elective areas based on your own interests and professional fields.

As the first specialization, you can choose from these exciting modules: Corporate Communication and PR, Public Affairs and PR, Public Diplomacy and PR.

For the second specialization, you can select one of these study modules: Corporate Communication and PR, Public Affairs and PR, Public Diplomacy and PR, Market and Advertising Psychology, Media Marketing, Online and Social Media Marketing.

For the third specialization, you can enroll in one of these modules: Advanced Leadership, Applied Sales, Big Data and Data Protection, Corporate Communication and PR, Event Management, Foreign Languages, International Marketing, Market and Advertising Psychology, Media Marketing, Online and Social Media Marketing, Project Management Specialization, Public Affairs and PR, Public Diplomacy and PR, Sports Media Management, General Studies.

How flexible is the standard study time in the distance learning program Public Relations

At IU International University, in the part-time distance learning program, you can choose from 3 study models:

• In full-time studies, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. The full-time program in Public Relations is particularly suitable for those who are not working or working only a few hours per week.
• In part-time studies I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time studies I are suitable, for example, if you work part-time alongside your studies.
• In part-time studies II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time studies II are particularly suitable if you are heavily involved in your profession alongside your distance learning program.

By the way, during your studies, you can also take a semester off at no additional cost.

How does online study work at IU?

A study program that adapts to your life: In the online study program at IU, you learn flexibly and digitally whenever and wherever you want.

In the distance learning program in Public Relations at IU International University, there is no mandatory presence - you continuously learn from home, in the library of your choice, or wherever you can study best.

You take your modules and courses whenever you want. This way, you can flexibly arrange your study plan and semester schedule.

Central to the IU distance learning program are your interactive study scripts. You will receive the scripts in printed form as well as digitally as PDFs and for tablets. Through the smart app IU Learn, you can access the scripts for your Public Relations studies as well as scripts from all other distance learning programs at IU.

With myCampus, the online campus of IU, you also have access to additional materials, such as videos. You interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive courses.

And exams? You can take them as online exams if you prefer. You can take an online exam 24/7 as soon as you feel sufficiently prepared for the course material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.