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Deutsch Who is the MBA Media Management by distance learning suitable for?
The MBA Management – Media & Business Communications is designed for specialists and executives from media, communication or marketing who want to elevate their knowledge to a strategic level and further qualify for leadership positions. Career changers with initial professional experience in related fields also have the opportunity to take the MBA route via an entrance examination. The distance learning course explicitly addresses working professionals who want to study flexibly and independently of location alongside their job – regardless of whether they already have an academic degree.
What requirements must you meet for admission?
You can be admitted to the MBA programme at Brand University if one of the following two options applies to you:
- You have a first academic degree (e.g. Bachelor) with at least 180 ECTS and at least one year of relevant professional experience after the first degree.
- Or: You have at least one year of relevant professional experience after completing vocational training and pass an entrance examination from the university. In this case, access to the MBA is possible without a Bachelor’s degree and without a school-leaving certificate.
All documents are verified as part of the application process. The examinations as well as the entire application process take place online.
You should have analytical thinking skills, independence and a high level of self-motivation, as the course is completed in an asynchronous distance learning format. Initial practical experience in communication, media or marketing is necessary, complemented by an interest in leadership, strategic media planning and the further development of your communication skills. Good time management, a strong digital affinity and a willingness to take responsibility in project and team processes are important.
What study content does the MBA Media Management distance learning programme cover?
In the MBA Media Management programme at Brand University of Applied Sciences, you acquire
- Management competencies (36 ECTS): Here you learn how to lead and manage complex projects. Topics include General Management, Marketing Management, Organisation, Project Management & Communication, Financial Analysis, and Academic Work.
- Media & Business Communications (30 ECTS): You deepen your understanding of media communication, media economics, digital business models, public relations, media planning, and media/advertising psychology. The focus is on professional handling of both traditional and digital media.
- Master’s thesis and colloquium (24 ECTS): The final phase consists of a proposal, the academic Master’s thesis, and a preceding colloquium, accompanied by personal supervision.
During the course, you develop strategic, communicative and analytical skills that qualify you for management positions in the media, communications, or marketing sectors.
How is the process and organisation of the Media Management MBA structured?
The MBA Media Management distance learning programme is entirely 100% online and offers maximum flexibility. You can start at any time, and the completion of modules as well as exams is time- and location-independent. The following aspects characterise the study process:
- Full-time or part-time study: Completion in 18 months (full-time) or 24 months (part-time)
- Free extension of up to 12 months possible
- No on-site attendance; all exams are taken online. Possible exam formats: multiple choice, written exams, project work, video presentations, case studies, oral exams
- Onboarding, study coaching and personal mentoring support you from the start of your studies
- You study in a self-paced mode, but can participate in voluntary live lectures and tutorials (also available as recordings)
The organisation enables part-time studying alongside employment as well as individual scheduling. You are supported by personal supervision during both the entry phase and the examination and Master’s thesis phase.
What career opportunities can graduates expect?
With the MBA Media Management from Brand University, a wide range of leadership and specialist roles in the media and communications industry opens up. Upon completion, you are well positioned for roles in the following areas:
- Public Relations (PR) Management: Leadership and management of external corporate communications
- Media Consulting: Development and advice on cross-media media strategies for companies
- Content Strategy Management: Building, managing and optimising content processes across various channels
- Management of communications departments or agencies: Strategic responsibility for communications or marketing teams
- Employment in media planning, media economics or as a key account manager media/communications
Especially professionals and managers from media, marketing and communications as well as career changers can purposefully expand their career opportunities with the MBA and qualify for positions with personnel and budget responsibility.
How is the spatial and organisational implementation of the course arranged?
The MBA Media Management is offered exclusively as distance learning and is thus entirely location-independent. All lectures, examinations and advisory services are available online:
- Courses are conducted via the Online Campus of Brand University
- There are no compulsory attendance phases
- Voluntary live sessions and tutorials can be attended online (all content available as recordings)
- Personal supervision for the Master’s thesis also takes place digitally
The university’s headquarters is in Hamburg, but entry is fully digital. This means you benefit from all the university’s service and advisory options without having to be on site.
What costs are associated with the MBA distance learning in Media Management and how can it be financed?
The total cost for the MBA Media Management distance learning programme at Brand University amounts to €8,900. There is a choice of different payment models:
- Full-time (18 months): 18 instalments of €550 or a one-off payment of €8,544 (4% discount)
- Part-time (24 months): 24 instalments of €412.50 or a one-off payment of €8,544 (4% discount)
- Alternatively: semester-wise payment with a 2% discount
- Free extension of the study period by up to 12 months possible
The price includes all teaching materials, exam fees, personal support, access to the digital campus as well as Office 365 including Microsoft Teams. There are no additional or hidden fees.
Financing options:
- Discount promotions: Currently a €1,000 introductory discount on tuition fees is possible
- Various payment options, depending on individual circumstances
- The programme is designed for part-time study alongside employment – working in parallel is possible and facilitates financial planning
The FIBAA accreditation and orientation towards working professionals make this model especially attractive for those who value flexibility and transparent costing.
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