Media Management, Bachelor of Arts

These are the requirements for the Bachelor's in Media Management

With your Bachelor's in Media Management, for example, you work as a trainee, strengthening various departments in the company's trainee program and expanding hands-on core competencies

You can be admitted to the private Bachelor's program in Media Management at IU International University if you have either a high school diploma (general university entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can also study Media Management without a high school diploma. To be admitted to the IU program without a high school diploma, you must have completed an advanced training course, such as State-Certified Business Administrator, or hold a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years following this training.

These are the study contents in the Media Management program

This Bachelor's degree at IU comprises approximately 32 modules that you will take and complete over 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will accumulate 180 credit points from module to module and from semester to semester.

The typical course schedule for full-time studies in Media Management looks as follows:

• Semester 1: Digital Media Formats, Print Production, Agile Project Management, Business Administration, Introduction to Media and Communication Sciences, Media Economics
• Semester 2: Introduction to Academic Work, Collaborative Work, Statistics, Marketing, Content Management Systems, Cost and Performance Accounting
• Semester 3: Fundamentals of Audiovisual Media, Augmented, Mixed and Virtual Reality, Project: Print Media, Seminar: Cross-Media Management, Law, Intercultural and Ethical Action Competence
• Semester 4: Investment and Financing, Leadership 4.0, Online Marketing, Media Psychology, Project: Online Media, Media Law
• Semester 5: Digital Business Models, Mobile Media, Project: Audiovisual Media, Media Platforms and Systems, Project: Cross-Media Management, Digital Editorial Management
• Semester 6: Elective Module A, Elective Module B, Bachelor's Thesis

What makes the Bachelor's program in Media Management at IU special is the numerous opportunities to deepen your knowledge in elective areas according to your own interests and professional fields.

For the first specialization, you can choose from these exciting modules: International Media Economics, Media Marketing, Media Processes.

For the second specialization, choose one of these study modules: International Media Economics, Media Marketing, Media Processes, Content Strategy, Content Creation, Communication and PR, Market and Advertising Psychology, International Marketing and Branding, Sports Media Management, User Experience, Big Data and Data Protection, Market Research and Consumer Behavior, Business Consulting, Advanced Leadership, Applied Sales, Business Start-up, Project Management, E-Learning, IT Management, Foreign Language, General Studies.

How the myStudies Media Management program at IU works

The myStudies program at IU International University is a flexible program that combines campus life with self-study phases at home.

Classes take place on-site 2-3 days per week. If preferred, students can also attend classes alternatively via IU's Virtual Campus.

Through the online portal and IU's Learn App, students have access to study materials, presentations, and videos for the Media Management modules at any time.

The semester is divided into two parts, allowing you to take 3 modules per semester. The modules in Media Management, for example, conclude with an exam or a term paper.

Study Media Management at IU's Virtual Campus

If there is no IU campus near you or if you prefer to learn flexibly and digitally, you can also enroll at IU's Virtual Campus.

At the Virtual Campus, you can attend your Media Management classes, for example, through regular video conferences with your classmates and professors.

Through IU's learning platform, myCampus, you can access study materials and the virtual library. Using IU's LearnApp, you can also study your materials digitally on a tablet.