Journalism and Corporate Communications, Bachelor of Arts

Who is the Bachelor’s Degree in Journalism and Corporate Communications Suitable For?

The Bachelor’s degree in Journalism and Corporate Communications at the Media University of Applied Sciences is aimed at all those interested in media, communication, and current societal developments. It is particularly targeted at school graduates with university entrance qualifications who wish to work journalistically, communicate strategically, and establish themselves professionally in the modern media landscape. The course also appeals to those enthusiastic about cross-media storytelling, social media, PR, corporate communication, marketing, and digital communication. Anyone who enjoys research, writing texts and interviews, and has an affinity for technology and designing digital content will find a practical and versatile qualification for numerous media professions in this programme.

Admission Requirements: What Do You Need to Apply?

• General University Entrance Qualification (Abitur): The usual requirement for admission is the general university entrance qualification (Abitur) or a subject-specific university entrance qualification.
• Advanced Technical College Entrance Qualification: You can also apply with an advanced technical college entrance qualification.
• Professional Qualification: Admission is also possible if you have a professional qualification recognised as equivalent – for example, a completed vocational training with several years of professional experience, depending on state legislation.
• Language Certificate: Since the course is taught in German, proof of sufficient German language skills is usually required if you do not have a German school leaving certificate.
• Application Procedure: Applications are submitted directly to the Media University. You must provide the required documents (certificates, if applicable proof of German language skills, CV). For the dual study programme, a cooperation agreement with a practical partner must additionally be presented. The university supports with placement.

Note: For detailed information regarding admission, it is advisable to contact the student advisory service of the Media University.

Additional requirements such as Numerus clausus (NC), aptitude tests, or motivation letters are not explicitly mentioned on the website at present, but may be part of the admission process on a case-by-case basis.

Personal Requirements for Successful Study

• Interest in Media, Society, and Communication: Enjoyment of current topics, curiosity about people and events, as well as enthusiasm for journalistic work.
• Language and Writing Competence: Good written expression, confident command of the German language, and ideally creativity in writing.
• Analytical Thinking and Critical Ability: Willingness to verify researched information, to penetrate complex issues, and to reflect critically (keyword fact checking).
• Team and Communication Skills: Openness to collaboration in projects, interviews, or editorial teams.
• Affinity for Technology: Enjoyment in using cameras, audio equipment and digital media or willingness to acquire these skills.
• Organisation and Initiative: Independence in gathering information, time management, and perseverance in project and internship daily routines.

A confident manner, flexibility, and openness to new communication channels complete the profile. Those with international experience or language skills in English or other foreign languages have additional advantages for their future career.

Study Content in Detail

In the Bachelor's degree programme Journalism and Corporate Communication at the Media University of Applied Sciences, you acquire comprehensive knowledge in both journalism and corporate communication. This prepares you for a wide range of tasks in the modern media and communications industry.

• General Education Modules:
  • Scientific Propaedeutics
  • Economics
  • Media and Communication Studies
  • Interculturality
  • Empirical Research Methods
  • Personal and Social Skills
• General Education Elective Modules (Selection):
  • Media Law
  • Social Sciences
  • Social Psychology
  • Media Technology
  • Digital Economy
  • Business English
  • Second Foreign Language (e.g. Spanish, Chinese)
• Subject-Specific Modules:
  • Foundations of Journalism
  • Media System and Media Ethics
  • Journalism in Text and Image
  • Audio Journalism
  • TV and Video Journalism
  • Online Journalism
  • Journalism Research
  • Fundamentals of Corporate Communication
  • Media and Communication Management
  • PR Video Production
  • Marketing
  • Advertising and PR
  • Online and Mobile Strategies
  • Digital Trends and Tools
  • Various Revision Courses and Practical Workshops

A focus is placed on cross-media storytelling. You learn to tell stories using text, video, audio and interactive graphics. Topics such as fact checking, digital online strategies, social media campaigns and academic work are an integral part of the course. Practical training includes, among other things, working with cameras and microphones. Lecturers with many years of practical experience provide you with a realistic insight into the industry.

Course Structure

The programme can be completed in the traditional full-time format (6 semesters) or as a dual study programme (7 semesters). You can start your studies in the summer semester (April) or winter semester (October). In the traditional study model, a six-month compulsory internship is included.

• Traditional Study Programme: 6 semesters, including an integrated practical semester.
• Dual Study Programme: 7 semesters, practice-integrated through working in a partner company. Tuition fees are usually covered by the company. The practical component is particularly high here and the module structure is slightly adjusted.

Central teaching methods include seminars, practical exercises, projects and practical workshops. In addition, scientific competences and methodological knowledge are taught in separate modules.

Career Prospects & Job Opportunities

With a Bachelor of Arts degree in Journalism and Corporate Communication, a wide range of career paths is open to you, for example in:

• Journalism (e.g. editor, reporter)
• Corporate communication and public relations
• Social media and content management
• Online editing and content marketing
• Press and public relations
• Moderation, on-air promotion
• Advertising and PR agencies
• Independent media production

Graduates of the Media University work at well-known companies and institutions such as Axel Springer, ARD, ZDF, RTL, Gruner + Jahr, NDR, VICE Germany or Unilever. The training is specifically designed to meet the demands of the digital and traditional media markets.

Location

You can study the programme at the Media University of Applied Sciences in Berlin, Cologne or Frankfurt am Main. On site, the locations offer diverse contacts with media companies and practical partners. You also complete the compulsory internship with a partner organisation of your choice – previous options have included ZDF, RTL, Axel Springer, European Space Agency as well as numerous large PR and media agencies.

Costs and Financing

• Traditional Study Programme: 790 EUR per month. Total costs for the six-semester programme: approx. 23,040 EUR.
• Dual Study Programme: Usually free of charge, as the fees are covered by your partner company. The student advisory service provides information about possible remuneration.
• Financing Options: There are options such as scholarships, BAföG and instalment payments. The university offers individual support for financing questions.

The programme is officially approved and accredited by the Accreditation Council. It meets international academic quality standards.