Journalism & PR Management, Bachelor of Arts

Who is suited for the PR Management and Journalism degree programme (B.A.)?

The Bachelor’s degree programme in PR Management and Journalism at SRH University is aimed at individuals who aspire to a career in media, communications management, public relations, or journalism. It particularly addresses those who want to specifically develop their skills in researching, writing, designing, and digital publishing. The course is ideal for people who wish to work creatively, have a sense for current social trends, and want to operate within interdisciplinary and international teams. Those interested in topics such as media ethics, data journalism, communication strategies, and content management will also find a suitable education here. Furthermore, the programme is suitable for anyone seeking a comprehensive entry into the creative industries after completing their Abitur, subject-specific university entrance qualification, or a qualified vocational training.

Admission requirements for the Bachelor's degree programme

• General university entrance qualification (Abitur), subject-specific university entrance qualification, or university of applied sciences entrance qualification
• Alternatively: at least two years of vocational training and at least three years of professional experience as well as successful participation in an aptitude test
• Motivation letter (maximum one page, no more than 1,800 characters including spaces) – containing the reasons for wishing to study at SRH University and a description of personal career goals
• Curriculum vitae with a current passport photo
• Copy of ID card (for international applicants, National Identity Card)

The selection process also includes a personal interview. There is no Numerus Clausus (NC).

Personal requirements for successful studies

• Interest in media, digital technologies, and social developments
• Strong communication skills, confident oral and written expression
• Critical thinking ability and enjoyment in researching, analysing, and preparing information
• Creativity, organisational skills, and initiative
• Willingness to work on projects and in teams
• Curiosity about interdisciplinary topics and willingness for continuous learning
• Openness to new forms of communication, digital tools, and cross-media working methods

Initial experience through internships, part-time jobs, or voluntary engagement in the media and communications sector is advantageous but not mandatory.

What do you learn in the Bachelor’s degree in PR Management and Journalism?

In the Creative Industries Management degree programme with a focus on PR Management and Journalism at SRH University, you develop skills in media management, journalism, communication, and PR. You engage with current methods and digital tools that are in demand in the media industry today. The core content includes, among others:

• Media economics and communication: Teaching economic and communicative fundamentals for the media and creative industries.
• Cross-media communication and content strategies: Concepts for the successful dissemination of content across various channels and platforms.
• Journalistic craft: Text types, interview techniques, press standards, information research, protection of sources and intellectual property.
• Digital media production: Handling editorial systems and content management systems for online and offline content.
• Media law and ethics: Legal frameworks as well as ethical aspects of everyday media work.
• Data journalism & artificial intelligence: Opportunities and challenges of data-driven approaches, virtual reality, and machine learning.
• Brand management & influencer marketing: Building and managing brands as well as strategic action in social media.
• Fundamentals of economics: Business administration, leadership, financing and sustainable business models.
• Project and change management: Theory and practice of managing media projects.
• Soft skills: Personal development, network management and future skills in the media sector.

How is the degree structured?

You study full-time over seven semesters and benefit from the CORE learning principle at SRH University, which promotes independent and practice-oriented learning. The Bachelor’s degree comprises 210 ECTS credits. The course combines theoretical phases with extensive practical phases, including several practical projects and a compulsory practical semester or a study semester abroad.

• Start of studies: winter semester
• Location: Berlin (central university location)
• Elective modules: opportunity for individual specialisation
• Practical elements: practical projects every semester, teaching editorial office, “Innovation Lab” and a practical semester
• Degree: bachelor thesis including colloquium in the seventh semester

The programme is free of admission restrictions (NC-free) and officially recognised. Teaching is supported by small groups, interdisciplinary projects and professional supervision. Example projects such as the “Podcast workshop” demonstrate the direct practical relevance.

What career prospects does it open up?

After graduation, you can pursue a variety of career paths related to media, communication and PR. Possible fields of employment include, for example:

• PR manager
• Online or print journalist for various departments such as politics, culture or business
• Content manager for websites, social media offers or company portals
• Editor in publishing houses, newspapers, radio or TV productions
• Press officer in companies, associations or public institutions
• Public relations specialist for internal and external communication
• Innovation and change management, event and marketing management
• Researcher/information broker in the media sector
• New professions such as influencer management, social media content creation or self-employment with own media projects

Employers include media companies, editorial offices, agencies, non-profit organisations or companies from any sector seeking targeted communication and media presence.

Where do you study?

The PR Management and Journalism degree programme is offered at the Berlin location. SRH University provides you with a modern campus with a creative atmosphere in the heart of the capital. In Berlin, you can make numerous contacts in the media industry and benefit from collaborations with companies and projects such as the “Podcast workshop”.

What costs do you have to expect?

The monthly tuition fees at the Berlin campus are 690 Euro (for EU/EEA students; as of 2024). The total amount for the degree (7 semesters) is 28,980 Euro. In addition, there is a one-time enrolment fee of 750 Euro for EU/EEA students. For non-EU/EEA students, the semester fee is 4,140 Euro each; the enrolment fee is 1,000 Euro.

• No additional examination fees during the degree programme (including repeat exams)
• Payment of fees monthly
• Various financing options such as education funds, loans and scholarships are available

The university provides information on various ways to finance your studies, such as scholarship programmes or loans.