Sports Management, Bachelor of Arts

These are the requirements for the Bachelor in Sports Management

With your Bachelor's in Sports Management, you can work in areas such as marketing, sales, or advertising.

To be admitted to the private Bachelor's program in Sports Management at IU International University, you need to have either a high school diploma (the general qualification for university entrance), a technical diploma, or a subject-specific university entrance qualification.

In addition, you can study Sports Management without a high school diploma. To be admitted to the IU program without a high school diploma, you need to have completed an advanced training course, such as becoming a certified business economist, or hold a master craftsman's certificate. You can also be admitted if you have completed a vocational training program and have worked full-time for at least 3 years after completing this training.

These are the study contents in the Sports Management program

This Bachelor's degree at IU consists of approximately 32 modules that you will take and complete over 6 semesters of regular study time. Each module carries 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course schedule for full-time studies in Sports Management looks as follows:

• Semester 1: Introduction to Sports Management, Economics and Sports, Event Management I, Business Administration, Sports Events, Digital Sports Marketing
• Semester 2: Sport Psychology, Introduction to Scientific Work, Collaborative Work, Digital Skills, Human Resources, Marketing
• Semester 3: Accounting and Balance Sheets, Digital Business Models, Project: Sports Markets, Organization of Sports Clubs and Associations, Intercultural and Ethical Competences, Project: Social Media Campaign
• Semester 4: Leadership 4.0, Project: Self-Reflection, Personality Development & Professionalization, Investment and Financing, Sports Law, Cost and Performance Accounting, Project: Sports and Digitalization
• Semester 5: Intercultural Management, Agile Project Management, Sports Financing and Licensing, Current Topics in Sports Management, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor Thesis

What sets the Sports Management Bachelor's program at IU apart are the numerous opportunities to specialize in areas of interest and professional fields in the elective module area.

For the first specialization, you can choose from these exciting modules: Sports Management, Sports Media Management, Football Management, E-Sports Management.

For the second specialization, you can select one of these study modules: Business Consulting, Gastronomy and Catering, Online and Social Media Marketing, International Management, International Marketing and Branding, Big Data and Web Analytics, Programming: Java and Web Application Interfaces, Big Data and Data Protection.

Finally, for the third specialization, you can choose one of these study modules: Negotiation, Health Care Management, Market Psychology, Organizational Psychology, Corporate Finance, Applied Sales, Advanced Leadership, Human Resources Specialization, E-Commerce, Tourism Management, Entrepreneurial Hotel Management, Business Controlling, Enterprise Resource Planning, IT Management, Sustainability Management in Tourism, Hospitality and Events, Foreign Languages, General Studies

How myStudy Sports Management at IU works

The myStudy program at IU International University is a flexible learning program that combines campus life with self-study phases at home.

Teaching sessions take place on site 2-3 days a week. Alternatively, those interested can attend the events through IU's Virtual Campus.

Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the Sports Management modules at all times.

Each semester consists of 2 parts, allowing you to take 3 modules per semester. Modules in Sports Management, for example, conclude with an exam or a term paper.

Studying Sports Management at the Virtual Campus of IU

At the Virtual Campus, you will attend your Sports Management teaching sessions, for example, through regular video conferences with your fellow students and professors.

Through IU's learning platform myCampus, you will have access to study scripts and the virtual library. With the help of IU's LearnApp, you can also work through your scripts digitally on a tablet.