Sports Economics, Bachelor of Arts

Admission requirements

Higher education entrance qualification, e.g. general university entrance qualification or the school part of the advanced technical college entrance qualification, qualification as a master craftsman/technical specialist, technical school qualification or further vocational training qualification as well as

Training contract with a company

Details

With the degree "Bachelor of Arts" in Sports Economics, you support the targeted development of institutions such as clubs, associations, and companies in the sports sector. Through the innovative combination of economics/management and health/training sciences, you can on the one hand take on leadership responsibilities and act strategically. On the other hand, you are also capable of conceptually designing, implementing, and supervising health-oriented programmes in practice. You can also, for example, establish cooperations between a club/association and commercial enterprises in the field of occupational health management. Through conceptual marketing, sales, and controlling programmes as well as successful personnel policies and your knowledge of the special legal aspects of sport, you create the necessary framework conditions to position the institution or company for long-term success. As a sports economist, you analyse sporting developments and trends and derive concrete strategies and measures for your employer. The dual study programme enables a constant transfer of knowledge from the course content into practice.