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Deutsch Who is the Bachelor International Business Administration – Business Psychology suitable for?
The degree programme is aimed at prospective students who want to combine economic relationships with the psychological aspects of management. If you are interested in international business, human resources, marketing, or advertising psychology and want to study in a multicultural environment in English, this bachelor's programme is right for you. It is also particularly suitable for high school graduates as well as individuals with a technical college entrance qualification or a qualified vocational training who aspire to a career in human resource management, management consulting, or international marketing. Those who wish to combine social skills and analytical thinking and prepare specifically for future leadership roles will find an optimal entry point in this degree programme.
What formal admission requirements must you meet?
- General university entrance qualification (Abitur) or technical college entrance qualification
- Alternatively: a completed, at least two-year vocational training plus at least three years of professional experience and a passed aptitude test (for professionally qualified individuals without university entrance qualification)
- Proof of sufficient English language skills (e.g. through common language certificates or the "SRH English Proficiency Certificate Test" directly at the university)
- Complete CV with a current passport photo
- Copy of identification (for international applicants: passport or National Identity Card)
In addition, you need to have an interest in international issues and openness to diverse team compositions. Initial practical experience, such as through internships or stays abroad, is advantageous.
Key personal requirements include analytical thinking, empathy, communication skills, and the willingness to understand and approach challenges of the modern work environment in a solution-oriented manner. Independent, structured work and commitment to self-directed learning are specifically promoted through the CORE principle. As the programme is conducted in English, you should feel confident in both oral and written expression.
What content and skills does the Bachelor's in International Business Administration - Business Psychology convey?
In the Bachelor's programme International Business Administration - Business Psychology at SRH University Berlin, you acquire practice-oriented knowledge in business administration and business psychology. You develop expertise in traditional business disciplines such as marketing, accounting, sales, applied business mathematics, and international management - with a focus on the peculiarities of international companies. The psychological component of the curriculum includes topics such as:
- Psychology of learning and motivation
- Emotions in the workplace and advertising
- Psychologically based personnel selection and development
- Market and advertising psychology
- Behavioural analysis in sales and work contexts
- Social psychological aspects of teamwork
- Business civil law and Business English
Through numerous project work, you enhance personal, intercultural, and social skills. The practical study concept (CORE principle) places particular emphasis on the direct application of acquired knowledge in real business scenarios. An international environment as well as the option for a semester or internship abroad deepen your language and intercultural abilities.
How is the course structured and what can you expect?
The degree programme can be completed in two variants:
- International Experience Track (7 semesters / 3.5 years): Includes a mandatory semester abroad or internship (6 months) and a career entry internship (14 weeks).
- Fast Track (6 semesters / 3 years): Comprises a career entry internship (14 weeks) without a mandatory stay abroad.
The programme is consistently taught in English and starts on April 1st and October 1st. Classes are held in person at the SRH Campus in Berlin. The curriculum combines lectures, seminars, project work, and practical phases. The degree consists of either 180 or 210 ECTS points - depending on the chosen track. The study structure is based on the excellent CORE principle, which promotes self-directed learning and practical applicability.
What career opportunities and fields of application does the degree offer?
With a bachelor's degree, you are qualified for a wide range of positions at the intersection of management, HR, and psychology. Typical fields for graduates include:
- Business consulting (focus on personnel, change management, organizational development)
- Human resources management and personnel selection
- Personnel development and personnel marketing
- Positions in marketing and advertising, particularly market research and advertising psychology
- Market and behavioural research (including data-driven analysis)
- Coaching and training in companies (e.g. leadership, motivation, communication)
According to statements from the university, the HR sector, particularly due to current trends such as demographics and digitalization, is a rapidly growing field of activity for business psychologists. The generalist-oriented degree also enables you to enter international companies and provides the basis for advanced master's programmes, such as in the field of occupational, organizational, or business psychology.
What costs can you expect - and what financing options are available?
Tuition fees vary depending on the chosen track and country of origin:
- EU/EEA citizenship:
- International Experience Track (7 semesters): €750 per month
- Fast Track (6 semesters): €840 per month
- One-time registration fee: €750
- Non-EU/EEA citizenship:
- International Experience Track (7 semesters): €5,100 per semester
- Fast Track (6 semesters): €5,500 per semester
- One-time registration fee: €1,000
Over the entire 3 to 3.5 years, the fees remain constant. Various financing options are available for funding your studies, including educational loans, support, and scholarship programs. The student advisory service at SRH University is happy to provide individual advice on this. In addition, tuition fees are often tax-deductible.
Since the programme is full-time and in-person, you should also plan for living expenses in Berlin.
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