On-campus program Business Administration (B.Sc.) – UE

Who is the Bachelor’s Degree in Business Administration at UE suitable for?

The Bachelor’s degree in Business Administration (B.Sc.) at the University of Europe for Applied Sciences is aimed at high school graduates as well as individuals with a university of applied sciences entrance qualification who seek a practice-oriented entry into management or business. The target group includes school leavers who want to take on leadership roles in companies, realise their own business ideas, or work in areas such as marketing, controlling, digital business, and international management. The course is also suitable for those interested in an international orientation and the desire for an academic qualification without a numerus clausus (NC).

Which formal admission requirements must you meet?

The following admission requirements apply for enrolling in the Business Administration (B.Sc.) degree programme:

• General higher education entrance qualification (Abitur), subject-specific higher education entrance qualification, or university of applied sciences entrance qualification
• Alternatively: an internationally recognised equivalent school leaving certificate
• Submission of a completed application form
• Tabular curriculum vitae (CV)
• Motivation letter

There is no admission restriction through an NC. The programme is offered in German and English; proof of adequate English skills is required for the English-language variant.

As personal requirements, you should bring analytical thinking skills and an interest in economic contexts. Communication skills, the ability to work in a team, as well as motivation and initiative are just as important as openness to digital topics and international work environments. Initial practical experience, for example through internships or part-time jobs in a business environment, is helpful but not mandatory. Curiosity about methodical working, commitment to projects, and willingness for interdisciplinary exchange will support your study success.

What Content Does the Business Administration Degree at UE Cover?

In the Bachelor's degree programme in Business Administration at the University of Europe for Applied Sciences, you gain comprehensive knowledge in all key areas of economics. The course combines classical business administration content with current topics such as digitalisation and international management. Central modules include Business Administration, Economics, and Law. The core curriculum is supplemented by business-related foreign languages (Business English) as well as interdisciplinary and digital skills.

• Business Administration and Economics: Basics of corporate management, financial management, accounting, micro- and macroeconomics
• Law: Business law fundamentals for companies
• Digital skills: Modules such as Big Data Management and Digital Transformation impart knowledge on business models in digitalisation
• Practical orientation and soft skills: Team leadership, communication and negotiation techniques, as well as agile project management and creative methods
• Elective areas/specialisations: You can choose specialisations in Management & Controlling, Modern Marketing, Digital Business, Entrepreneurship, International Management or Customer Relationship Management
• Internships and projects: In addition to knowledge transfer, you will be involved early on in real practical projects and company collaborations

The focus is on imparting entrepreneurial thinking, analytical skills and social competence. You learn to assess complex economic contexts, prepare business decisions and actively shape change processes.