International Communication and Business, Bachelor of Arts

Who is the International Communication and Business degree course suitable for?

The Bachelor's degree course "International Communication and Business" at the International University SDI Munich is aimed at prospective students who wish to pursue an international career in the fields of business and communication. The target group especially includes individuals interested in global economic contexts and international relations, who want to work in multiple languages and deliberately expand their intercultural skills. The study programme appeals both to school leavers who want to start a broad, practice-oriented course directly after finishing school, as well as to people with a multilingual background who enjoy exchanging ideas in international teams. Those who later want to work in areas such as international marketing, human resources, corporate communications, project management or public relations will find a solid foundation here. The degree course is also suitable for those seeking further specialisation in a Master's programme and looking for a broad professional preparation.

Admission requirements: What do you need for your studies?

• Higher education entrance qualification: Generally required is the Abitur, the university of applied sciences entrance qualification or a comparable international school qualification entitling to study at a German university.
• English language skills: For participation in the English-taught degree course, level B2 (according to the Common European Framework of Reference for Languages, CEFR) is required. Those who obtained their higher education entrance qualification in Germany usually automatically prove these language skills.
• Second foreign language: During your studies, you choose between German, Spanish or Chinese. No prior knowledge is required for these elective languages.

Proof of further specific qualifications is not required. Detailed information and individual advice are offered by the university as part of study counselling.

Personal requirements: What should you bring with you?

• Interest in international topics: You should be open to economic issues in an international context as well as to other cultures and global communication.
• Motivation for languages: Enjoyment in using and improving your English skills as well as a further language is important.
• Intercultural openness: The ability to engage with people from different backgrounds is an advantage.
• Independence & organisational skills: The degree course requires initiative as well as the willingness to independently plan learning times – e.g. for working alongside your studies (keyword: 3-day university) –.
• Practical orientation: You should be interested in applying what you have learned during your studies directly in an internship abroad and through project work.

The programme is particularly suitable for communicative, committed applicants who see themselves in an international, diverse study and future professional environment.

What Awaits You in the Bachelor International Communication and Business?

The International Communication and Business (B.A.) degree programme at the International University SDI Munich offers a broad education combining international business administration, international relations and intercultural communication. You will learn to understand economic contexts in globalised markets and respond to them in different cultural settings. In addition to business administration expertise, you will gain intercultural skills and knowledge in two languages: English as well as German, Chinese or Spanish.

• Focus on international communication: Combination of business expertise and language skills
• Practice-oriented teaching: Lecturers and professors with professional experience and industry contacts
• Intercultural collaboration: Project work in international teams
• Multilingual education: Teaching language English, second language selectable

How Does the Degree Programme Work?

The programme consists of seven semesters (full-time) and is organised as a so-called “3-day university”. This means that you attend lectures and seminars on three fixed days per week and can use the rest of the week flexibly for work, self-study or personal interests. The programme includes a mandatory internship semester in Germany or abroad, during which you gain work experience in an international context. An additional semester abroad at a partner university is optionally possible.

• Total duration: 7 semesters (incl. bachelor thesis)
• Programme structure: 3-day university; especially suitable for combining with part-time jobs
• ECTS credits: 210 Credit Points
• Languages in the programme:
  • English (language of instruction)
  • Optional German, Chinese or Spanish (no prior knowledge required)
• Internship semester: Mandatory internship in Germany or abroad

What Career Opportunities Does the Degree Programme Open Up for You?

The bachelor’s degree specifically prepares you for roles in internationally operating companies, NGOs, NPOs, as well as working abroad. You work, for example, in marketing, human resources, international project management or corporate communications. A subsequent master’s degree – for instance in intercultural communication or digital media management – is also possible.

• Possible fields of work:
  • International marketing
  • Human resources management
  • International project management
  • Corporate communications and public relations
  • International sales and fundraising
• Typical positions: Trade Advisor, HR Business Partner, Digital Marketing Executive, Project Manager
• Work locations: Germany and international sites worldwide

Campus: SDI Munich

You will study on the campus of the International University SDI Munich (Baierbrunner Straße 28, 81379 Munich). The university is characterised by its international focus and numerous partnerships with companies and universities worldwide.

Costs and Financing at a Glance

The tuition fees amount to 520 Euros per month (a total of approximately 22,515 Euros over the regular study period). The “3-day university” model allows you to work alongside your studies. Additionally, there are opportunities to apply for scholarships. The university offers individual advice on study financing.

• Monthly tuition fee: 520 Euros
• Total costs (regular study period): approx. 22,515 Euros
• Scholarships and funding opportunities: Applications possible at any time
• Employment during studies: Easily compatible thanks to the flexible study model