On-campus program Tourism & Event Management (B.A.) – DUAS

👉 The Bachelor's degree programme in Tourism & Event Management is aimed at prospective students with a general university entrance qualification, subject-specific university entrance qualification, or entrance qualification for universities of applied sciences, and who have German language skills at B2 level as well as English skills at B1 level. The six-semester full-time or part-time study course imparts comprehensive competencies in the fields of tourism economics, event organisation, marketing, sustainable management, and digitalisation. Special features include practical projects, study abroad semesters through an international university network, and collaboration with regional and supra-regional partners from culture, business, and research. The Bachelor of Arts degree qualifies graduates for management and leadership roles in national and international tourism and event industries.

At a Glance

🏫 University Dresden University of Applied Sciences, UAS based in Dresden (Germany)
📋 Study Format On-campus program
🎓 Field of Study EconomicsTourism and Event
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🌍 Language of Instruction German
📖 Course contents Study projects, overseas adventures, excursions, practical projects, visitor surveys, user surveys, scientific evaluation, management and leadership functions, event management in marketing, daily student life
📍 Location Dresden
📅 Enrollment Winter semester
💶 Fees
from 590 € monthly
from 21240 € total
🔗 More Info View Vendor Profile

Who benefits from the Bachelor in Tourism & Event Management at FHD?

The Tourism & Event Management degree programme at the Dresden University of Applied Sciences is aimed at school graduates who aspire to a career in the tourism, event or leisure industry. It particularly addresses individuals interested in management activities in an international environment and passionate about topics such as sustainable tourism, digitalisation and innovative event formats. The programme is also suitable for career changers with a subject-specific university entrance qualification in the field of business who specifically want to take on leadership tasks in organisations such as event agencies, tour operators or tourism associations.

What formal requirements do you need to meet?

No numerus clausus (NC) is required for admission to the Bachelor's degree in Tourism & Event Management. The following are admissible:

  • General university entrance qualification (Abitur),
  • University of Applied Sciences entrance qualification (possibly with regional restrictions), or
  • Subject-specific university entrance qualification with a business focus.

In addition, you can be admitted with a professionally recognised equivalent qualification (e.g. master craftsman’s certificate, advanced training qualification, relevant vocational training plus professional experience). German language skills at B2 level as well as English skills at at least B1 level must be provided as compulsory proof.

You should bring . A strong interest in intercultural issues, problem-solving competence and openness to digital transformation processes are also important. Previous experience in projects, voluntary work or stays abroad can facilitate entry. For on-campus study, willingness to actively participate in practical projects and teamwork is also crucial.

What do you learn in the Bachelor’s degree in Tourism & Event Management at FHD?

In the Bachelor’s degree programme Tourism & Event Management at the Dresden University of Applied Sciences, you engage intensively with the key topics of the modern tourism and event industry. The focus is on current industry trends such as sustainability, digitalisation and resilience. You acquire business administration and management-related knowledge specifically tailored to the tourism and event sector. Important subject areas include:

  • Fundamentals of tourism management
  • Event management & event organisation
  • Health and wellness tourism
  • Sustainable tourism concepts
  • Marketing in the tourism and event sector
  • Intercultural communication & internationalisation
  • Project management with practical projects and excursions
  • Legal, ethical and social aspects of the industry

You develop skills in analysing market developments, conceptualising and implementing events as well as entrepreneurial thinking. Through practice-oriented training phases, you acquire competencies in dealing with clients, guests, partner companies and teams.

How is the degree structured and organised?

Your course lasts 6 semesters (3 years) and is organised as a full-time on-campus course at the Dresden University of Applied Sciences. Lectures usually take place over 4 days a week. Structuring elements of the study programme include:

  • Lectures in German, accompanied by some English-language modules
  • Practical projects and excursions with external partner companies
  • An integrated internship to apply your skills in professional practice
  • Optional study abroad semester possible via the International Office
  • Supervision by professors and academic advisors

Teamwork, project work and personal exchanges with lecturers are central. Already during your studies, you have access to an extensive practical network that ensures a current connection to the professional world.

What career paths does a degree in Tourism & Event Management open up for you?

With your Bachelor of Arts in Tourism & Event Management, you qualify for management and leadership roles in the tourism and event industry – both nationally and internationally. Typical professional fields include:

  • Event agencies and institutes
  • Marketing departments with a focus on event management
  • Cultural or concert promoters
  • Trade fair and congress organisations
  • Organisers of sports events or large-scale events
  • Tourism organisations and tour operators
  • Business travel departments of large companies
  • Airlines, travel agencies, hotel chains and leisure facilities
  • Wellness and health resorts

In addition, you can pursue a master’s degree or deepen your knowledge through specialised further training. You benefit from a practically oriented education and close contacts to companies, which facilitates your entry into the profession.

Where and how do you study Tourism & Event Management?

The degree takes place at the campus of the Dresden University of Applied Sciences. The address is Güntzstraße 1, 01069 Dresden. The university offers a modern learning environment with personal support, diverse practice and project partners, as well as international cooperation opportunities. Excursions, study abroad stays and direct links to the regional event and tourism industry shape your everyday study life.

What costs should you expect for the Tourism & Event Management degree?

For the full-time course at the Dresden University of Applied Sciences in the field of Tourism & Event Management, you pay €590 per month. This amounts to a total of €21,240 for the entire duration of 6 semesters. Actual tuition fees may vary depending on payment method, course format and possible credits.

  • Total tuition fee: €21,240 (for 6 semesters)
  • Early bird advantages and discounts possible (e.g. save €400 by applying by 31.05.2026)
  • Individual financing options: scholarships, BAföG, education funds or student loans

For individual advice on financing, the student advisory service and the International Office of the university are available to you.

Advisory Service

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