International Tourism and Event Management, Bachelor of Arts

Who is the International Tourism and Event Management Degree Suitable For?

The Bachelor's degree in International Tourism and Event Management at SRH University is aimed at anyone envisioning a future-oriented career in the tourism and event industry. The course is ideal for you if you are interested in economic contexts, international markets, and creative event concepts. It is especially intended for students with a general higher education entrance qualification, advanced technical college entrance qualification, or a comparable university entrance certification, as well as professionally qualified individuals with the appropriate prior education. Persons with an affinity for foreign languages, intercultural communication, and organisational processes also benefit from this practice-oriented programme with an international focus.

Overview of Admission Requirements

• University Entrance Qualification: Required is the general higher education entrance qualification (Abitur), advanced technical college entrance qualification, or an equivalently recognised admission qualification. Access is also open to qualified professionals with the appropriate qualification.
• Application Documents: A tabular CV with a current passport photo as well as a copy of an identity document (for international applicants, proof of the National Identity Card) are required.
• Language Skills (for international applicants): Proof of sufficient German language skills is necessary. The programme is offered in German.
• NC-free: There is no Numerus Clausus (NC) for the programme.
• Personal Selection Interview: After reviewing the application documents, the university will invite you to a selection interview. Upon successful completion, you will receive the offer of a study place.

A special feature: The application process can be completed entirely online. After a successful application, the selection interview follows, then you receive a study contract upon positive decision and finally the admission.

Personal Requirements and Skills

In addition to formal criteria, the programme requires certain personal qualities to successfully and enjoyably complete the course:

• Interest in business, management, tourism, and event organisation
• Openness to international experiences and intercultural communication
• Willingness to learn foreign languages and work abroad
• Teamwork skills, organisational talent, and communication strength
• High self-motivation and sense of responsibility for projects
• Analytical thinking and creativity in dealing with new challenges
• Flexibility and resilience, especially in organising and carrying out events
• Good English skills are advantageous as foreign languages are part of the curriculum

These qualities help you to make the best use of the practice-oriented and international components of the programme and to prepare specifically for responsible roles in the tourism and event industry.

What can you expect in the Bachelor’s degree in International Tourism and Event Management?

In the Bachelor’s programme International Tourism and Event Management at SRH University, you engage in a practical way with the organisation and marketing of tourism offers and events. The course includes business administration fundamentals, industry-specific knowledge of tourism and event management as well as legal, digital and sustainability-related aspects.

• Business administration fundamentals (e.g. accounting, controlling, marketing, human resource management)
• Industry knowledge in tourism (destination management, tourism law, travel, cruise & aviation mobility) and event management (MICE, live communication, event law, festival management)
• Hotel & venue management, social media design and user experiences
• Foreign language modules (e.g. business English and another language such as Spanish, French or Chinese)
• Practical projects and case studies to apply your knowledge in real scenarios
• Focus on sustainability, innovation and digitalisation in the industry
• Applied research methods and academic work

How is the course structured?

You can complete the programme in Berlin or Dresden in various formats, depending on the location:

• PraxisPlus Track (7 semesters, 210 ECTS): Two multi-month internships, at least one of which abroad, give you intensive insights into the professional environment.
• Fast Track (6 semesters, 180 ECTS): A multi-month internship (also with an option abroad) allows a condensed entry into the profession.

The course is designed to be project- and practice-oriented. You benefit from several practical phases in which you gain concrete work experience. Through elective modules and specialisations, you can set individual priorities, for example in cultural and festival management, trade fair management or in the field of digital solutions. You also have the option of completing a semester abroad at a partner university.

• Three language modules to prepare you internationally
• Individual specialisations (e.g. e-tourism, hotel management, tour operation management)
• Internship abroad firmly integrated into the curriculum
• Completion through an independent Bachelor thesis

What career paths are open to you?

After graduation, you are qualified for diverse activities in tourism and event management. The industry is one of the largest economic sectors worldwide and offers numerous opportunities to start your career. Typical professional profiles include:

• Project manager in tourism companies and for tourism service providers
• Event manager (e.g. at agencies, organisers, trade fairs and congresses)
• Positions at tour operators, travel agencies, airlines or cruise companies, rail operators or destination management organisations
• Roles in hotel management, leisure and amusement parks
• Jobs at international or regional associations, sports and cultural institutions
• Entry into digital and marketing agencies within the tourism and event industry

The degree programme also prepares you for a subsequent master’s degree in Germany or abroad and opens the door to leadership positions as well as a career in academia and teaching.

Where do you study International Tourism and Event Management?

The course is offered, depending on your choice, at the Berlin or Dresden campus. Both cities provide access to a vibrant event and tourism scene as well as numerous practical partners. On campus, you benefit from the innovative CORE principle, which promotes active and self-responsible learning.

How much does the course cost and how can you finance it?

The monthly tuition fees depend on the study model and location:

• Berlin, 7 semesters: €690 per month
• Berlin, 6 semesters (Fast Track): €790 per month
• Dresden, 7 semesters: €620 per month
• Dresden, 6 semesters (Fast Track): €650 per month

In addition, there is a one-off enrolment fee of €750 (for EU/EEA citizens) or €1,000 (for international students without EU/EEA citizenship). No further examination fees are charged during the course. SRH University offers a variety of financing options and advisory services.