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Deutsch Who is the Master’s programme in International Marketing and Brand Management at Munich Business School suitable for?
The Master's programme in International Marketing and Brand Management is aimed at university graduates who aspire to a career in international marketing, brand management, or brand consulting. It particularly targets individuals who wish to expand their business administration skills with specialised knowledge in digital marketing, consumer behaviour and brand storytelling. The programme is ideal for students with an international orientation who want to work in multicultural teams and deliberately enhance their intercultural competences. Career changers with a non-business background can also gain access via a preceding Pre-Master.
Which formal admission requirements do you have to meet?
For admission to the Master’s in International Marketing and Brand Management, you need a first university degree with at least 180 ECTS credits. Applicants holding a business administration Bachelor's degree enter the programme directly. Those without a business administration degree can qualify through a Pre-Master at Munich Business School. In addition, you must demonstrate good English skills. Accepted tests are:
- TOEFL iBT/Home Edition (min. 85 points, written section min. 22, others min. 20)
- IELTS (min. 6.5 overall score, Academic Module)
- Duolingo English Test (min. 115 points)
- Pearson PTE Academic (min. 56 points)
- Cambridge (min. 173 points or Grade B or higher)
- ELS English for Academic Purposes (Level 112)
The language requirement is waived if you completed your first degree entirely in English or your school education in English. The selection procedure additionally includes a personal interview (online or on-site), which assesses suitability and motivation.
You should have a strong interest in marketing trends, consumer behaviour and strategic brand management. Independent work, high self-motivation as well as pronounced team and communication skills are important, as many projects take place in an international environment. International experience, creativity in solving practice-oriented tasks and the willingness to engage intensively with digital tools and empirical methods are advantageous. For the English-language study programme, linguistic proficiency at an academic level is required.
What Study Content Does the Master in International Marketing and Brand Management Cover?
In the Master's programme International Marketing and Brand Management at Munich Business School, you acquire comprehensive knowledge in international marketing strategies and international brand management. The curriculum imparts both subject-specific fundamentals and specialised skills:
- International Marketing and Brand Management: Analysis and evaluation of market structures, global market strategies, as well as brand-driven approaches to customer engagement.
- Customer Understanding and Consumer Behaviour: Principles of consumer behaviour, behavioural economics, qualitative and quantitative data analysis.
- Digital Brand Communication: Customer journeys, user experience, programmatic advertising, social media and data-based marketing strategies.
- Innovation Marketing: Marketing of innovations, strategies for innovative markets, diffusion and adoption rates, as well as targeted marketing concepts for new products.
- International Business and Management: International strategic management, organisational behaviour, conscious business management.
- Negotiation and Communication Skills: International business communication, business ethics and negotiation techniques in a global context.
- Elective Specialisation Modules: Selection of subjects such as Brand Storytelling, Psychology of Marketing, Independent Research Project, Success Factor Happiness and Technology Trends.
Furthermore, you strengthen your analytical, organisational and cultural skills through practical projects and a compulsory semester abroad – important prerequisites in the international marketing environment.
How Is the Course of Study in International Marketing and Brand Management Organised?
The Master's programme is designed as a full-time on-campus study and lasts optionally 18 months (Single Degree) or 24 months (Dual Degree). The programme is divided into three semesters and is characterised by a close interlinking of theory and practice:
- Semester 1: Teaching of fundamentals in international marketing, customer understanding, international management and practice-oriented project work.
- Semester 2: Deepening in digital marketing, innovation management as well as elective modules according to personal interests. Continuation of the business project with company reference.
- Semester 3: Individual specialisation through a semester abroad at one of the MBS partner universities, a further internship in the German-speaking region or – within the framework of the Dual Degree – an additional master’s degree abroad. Completion with the writing of the master’s thesis.
Language diversity, international focus topics and small student groups promote an intensive engagement with the course content. Additionally, you can participate in workshops, excursions and a mentoring programme.
What Professional Perspectives Does the Master in International Marketing and Brand Management Offer?
As a graduate, you will have a broad profile for leadership and specialist positions in the international marketing field. Typical professional fields include:
- Brand Manager in internationally operating companies and agencies
- Marketing Manager with a focus on international markets and digital strategies
- Innovation Specialist, Market Analyst or responsible for market research and consumer analyses
- Communications Manager for digital, traditional and cross-media campaigns
- Strategy Consulting in the area of branding and brand management
- Careers in start-ups, NGOs or multinational corporations in business development, product management or international sales
The strong corporate network of Munich Business School as well as the optional mentoring programme support you in professional networking and entry into the international job market.
How Is the Study Location Munich and the Spatial Organisation Designed?
The programme is conducted at the Munich Business School campus in Munich. The university is situated in a central location and offers modern learning environments as well as excellent connections to business companies in and around Munich. Fully equipped apartments close to campus are available for international and non-local students. Campus life is enriched by international students, regular guest lectures, company projects and a comprehensive network of more than 60 partner universities worldwide.
A compulsory semester abroad at a partner university is an integral part. Alternatively, with appropriate prior qualifications, a subject-specific internship in the German-speaking region is offered.
What Costs and Financing Options Should You Expect for the Master in International Marketing and Brand Management?
The tuition fees amount to €1,430 per month (when paid in monthly instalments) or €8,580 per semester. The total costs for the three-semester programme thus amount to €25,740. In addition, there is an application fee of €60 as well as a one-time enrolment fee (€690 for EU students, €1,490 for non-EU students).
- Munich Business School scholarships: Up to €4,000 funding on the total tuition fees possible (each €2,000 in the 1st and 2nd semesters).
- Early-bird discount: Reduction of €1,000 on the tuition fees for on-time applications.
- Financing partners: Possibility of 100% study financing via Brain Capital (access-dependent).
Usually, you can structure the instalment payments flexibly, for example in three semester instalments or 18 monthly partial payments. With these structures, the university enables individual planning of your study financing.
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