International Marketing and Brand Management, Master of Arts

On-campus program @ Munich Business School 

👉 The Master International Marketing and Brand Management at Munich Business School prepares students for a successful career in international marketing. The programme combines challenging theory with practical projects to impart expertise in brand management. Participants have the opportunity to gain international experience and focus on specialised fields that match the latest trends and technologies. The emphasis is on a practice-oriented education applicable in a variety of industries.

At a Glance

🏫 University Munich Business School, UAS based in Munich
The Munich Business School (MBS) is a state-recognized private university for business in Munich. It offers practical and internationally oriented study programs in the field of business administration, including bachelor's, master's, MBA, and DBA degrees.
🎓 Field of Study EconomicsInternational Management
📜 Degree Master of Arts (M.A.)
⏳ Duration 3 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents International Marketing and Brand Management, Customer Insights for Marketing and Brand Management, International Marketing and Brand Management Project, International Business and Management, International Focus, Languages (Optional), Communication in International Business, MBS Engagement, Integrated Brand Communication in a Digitalised World, Marketing of Innovations, Electives, International Marketing and Brand Management Project, International Focus, Languages (Optional), Responsible Leadership in a Global Context, MBS Engagement, Study Abroad Semester or Internship, Master's Thesis
📚 Electives Brand Storytelling, psychology of Marketing, Independent Research Project, Success Factor Happiness, Technology Trends
📍 Location Munich
📅 Enrollment Winter semester
💶 Fees
from 1430 € monthly
from 24900 € total
🔗 More Info https://www.munich-business-school.de

Admission requirements

To participate in the Master International Marketing and Brand Management programme, a successful Bachelor's degree (180 ECTS or more) is required. Applicants with a degree in business administration can enroll directly in the programme, while other applicants have the opportunity to qualify with a Pre-Master.

In addition, sufficient English language skills, proven by recognized language tests, are required.

An informal review of your documents can be provided upon request. Please contact the MBS student advisory service for this.

Details

The Master's programme in International Marketing and Brand Management at Munich Business School offers a comprehensive education in the areas of international marketing and brand management. The three-semester full-time programme is aimed at students who wish to acquire solid skills in these areas. Participants learn how to develop marketing strategies for global markets, gain customer insights, and effectively implement brand campaigns. The programme combines theoretical and practical approaches by integrating the latest scientific findings with work on real projects.

In the first semester, fundamental modules such as International Marketing, Brand Management, and Consumer Behavior are covered. Students can tailor their international focus each semester and choose from courses such as Business in Germany, Business in Latin America, or Business in China. Optional language courses in Spanish, Chinese, or German are available.

The second part of the programme focuses on advanced subjects such as digital brand communication, marketing of innovations, and elective courses. In the third semester, students have the opportunity to complete a semester abroad or an internship. The Master's thesis marks the completion of the programme.

The target audience for the programme consists of graduates with a background in business studies who aspire to a career in international marketing or brand management. Graduates have various career opportunities in global companies, agencies, or as consultants. Industry experts and guest lecturers from leading companies enrich the programme, which is supported by a mentoring programme that provides valuable networking opportunities.

Advisory Service

Have questions about Academic Programs International Marketing and Brand Management? Ask your question here, even anonymously. An employee of the institution Munich Business School or the editorial team will answer you.

Your question?
or post as a guest
Loading comment... The comment will be refreshed after 00:00.