Banking & Sales, Bachelor of Arts

On-campus program @ University of Applied Sciences - Bonn 

Read everything about On-campus program Banking & Sales with degree Bachelor of Arts (B.A.). The study program is offered by University of Applied Sciences - Bonn based in Bonn. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

🏫 University University of Applied Sciences - Bonn, UAS based in Bonn (Germany)
🎓 Field of Study EconomicsFinance
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 210 Credit Points
🌍 Language of Instruction German
📖 Course contents Here is the translation of the given German text into English (en-GB), preserving the original meaning and context: "Management of operational resources, fundamentals of business informatics, basics of the legal system/civil law, descriptive statistics, fundamentals of banking and business policy, marketing, commercial and corporate law, microeconomics, inductive statistics, product, price and distribution policy in credit institutions, macroeconomics of closed economies / money and currency, English for financial services, communication and moderation/presentation, cooperation and project management, digital finance, annual financial statements/cost and performance accounting, investment and financing, banking and savings bank law, banking accounting and banking supervision, overall bank management, fundamentals of business taxation, personnel and organisation, business policy and sales planning, stationary sales, direct sales, academic work, electronic business, sales management and target group management I & II, customer advice and sales coaching, management, credit business, asset management and associated business, bachelor’s thesis & colloquium."
📍 Location Bonn
📅 Enrollment Winter or summer semester
💶 Fees
from 367 € monthly
from 15914 € total
🔗 More Info View Vendor Profile

Admission requirements

Access to the bachelor's degree is granted to those who provide evidence of the general university entrance qualification, the subject-specific university entrance qualification, or the advanced technical college entrance qualification (§ 49 para. 1 HG NRW). Access to the degree is also granted to those who can prove an equivalent recognised prior education or who have qualified through vocational training (§ 49 paragraphs 2 to 4 HG NRW).

In addition to the formal admission requirements, the following personal qualities will facilitate successful studying:

  • Interest in practice-oriented higher education
  • Above-average willingness and ability to perform
  • Analytical thinking skills
  • Entrepreneurial mindset and initiative
  • Communicative skills
  • Media literacy

Details

The Bachelor's degree programme in Banking & Sales is characterised by a focus on banking management and an in-depth specialisation in sales at financial service providers. The programme reflects today's expanded sales landscape of financial service providers and the associated development towards multimedia sales. The specialisation covers four areas:

  • sales control or sales management,
  • consulting and sales of financial products,
  • the various sales channels
  • and the sales-relevant areas of IT.

With this specific orientation, the programme is unique within the German higher education landscape. The programme is aimed at career starters and professionals in the credit industry who aspire to a career as a sales specialist. The part-time programme, compatible with work and training, comprises a total of 210 ECTS credits (7 semesters in full-time study) and leads to the academic degree "Bachelor of Arts (B.A.)."

Course content

Fundamental areas

  • Business Administration
  • Economics
  • Law
  • Quantitative Methods
  • Key Qualifications

Core modules in Banking Management

  • Basics of Banking and Business Policy
  • Banking and Savings Bank Law
  • Product, Price and Sales Policy
  • Bank Accounting and Banking Supervision
  • Overall Bank Management

Specialisation modules in Sales

  • Business Policy and Sales Planning
  • Sales Control and Target Group Management
  • Customer Consulting/Sales Coaching
  • Credit Business
  • Asset Management/Associated Business
  • Information Processing at Financial Service Providers
  • Electronic Business
  • Social Media
  • Stationary Sales
  • Direct Sales
  • Multichannel Sales

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