Admission requirements
Access to the bachelor's degree is granted to those who provide evidence of the general university entrance qualification, the subject-specific university entrance qualification, or the advanced technical college entrance qualification (§ 49 para. 1 HG NRW). Access to the degree is also granted to those who can prove an equivalent recognised prior education or who have qualified through vocational training (§ 49 paragraphs 2 to 4 HG NRW).
In addition to the formal admission requirements, the following personal qualities will facilitate successful studying:
- Interest in practice-oriented higher education
- Above-average willingness and ability to perform
- Analytical thinking skills
- Entrepreneurial mindset and initiative
- Communicative skills
- Media literacy
Details
The Bachelor's degree programme in Banking & Sales is characterised by a focus on banking management and an in-depth specialisation in sales at financial service providers. The programme reflects today's expanded sales landscape of financial service providers and the associated development towards multimedia sales. The specialisation covers four areas:
- sales control or sales management,
- consulting and sales of financial products,
- the various sales channels
- and the sales-relevant areas of IT.
With this specific orientation, the programme is unique within the German higher education landscape. The programme is aimed at career starters and professionals in the credit industry who aspire to a career as a sales specialist. The part-time programme, compatible with work and training, comprises a total of 210 ECTS credits (7 semesters in full-time study) and leads to the academic degree "Bachelor of Arts (B.A.)."
Course content
Fundamental areas
- Business Administration
- Economics
- Law
- Quantitative Methods
- Key Qualifications
Core modules in Banking Management
- Basics of Banking and Business Policy
- Banking and Savings Bank Law
- Product, Price and Sales Policy
- Bank Accounting and Banking Supervision
- Overall Bank Management
Specialisation modules in Sales
- Business Policy and Sales Planning
- Sales Control and Target Group Management
- Customer Consulting/Sales Coaching
- Credit Business
- Asset Management/Associated Business
- Information Processing at Financial Service Providers
- Electronic Business
- Social Media
- Stationary Sales
- Direct Sales
- Multichannel Sales
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