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Who is the Master’s Digital Management & Leadership programme suitable for?
The Master’s degree programme Digital Management & Leadership is aimed at graduates of business administration and media-related bachelor’s programmes who want to prepare for leadership roles in the digitalised economy. The programme is particularly suitable if you already have some knowledge of business, media or digital technologies and want to specifically expand your skills in digital transformation, innovation management and modern leadership approaches. It is particularly targeted at career starters who wish to take on specialist or managerial responsibilities in companies across all sectors in the medium term – whether in established corporations, start-ups or in the field of business development.
What formal requirements do you need to meet?
For admission you need:
- A first professional qualifying higher education degree (Bachelor) with at least 180 ECTS credits
- At least 15 ECTS credits in the subject area of media and communication sciences (with a focus on digital media, online marketing and/or social media)
- At least 25 ECTS credits in the subject area of business administration
- At least 5 ECTS credits in quantitative methods
If you are missing credit points in the specified subject areas, you can still be admitted to the programme by successfully passing an entrance test.
Personal requirements: You should have a strong interest in digitalisation and modern forms of corporate management. Teamwork skills, communication strength and problem-solving competence are as important in everyday study life as openness to innovative technologies and agile working methods. Experience in projects or practical prior knowledge in the area of digital media is an advantage but not a mandatory requirement. Independent working and the willingness to critically reflect on new business models will support your success in the programme.
Study Content in Detail: What Do You Learn in the Master’s in Digital Management & Leadership?
In the Master’s programme Digital Management & Leadership at Hochschule Fresenius, you develop a profound understanding of the digital transformation of companies. You acquire skills in strategic and agile management, digital business model development, and modern leadership. The content includes, among others:
- Digital Transformation and Digital Economy
- Creative Tools & Design Thinking
- Business Planning & Finance
- Digital Law
- Empirical Methods in Applied Research
- Agile Product and Innovation Management
- Digital Marketing & E-Commerce
- Digital Media and Social Media Management
- Human Computer Interaction and Interface Basics
- Digital Applications & Data Management
- Digital Sustainability Management
- Leadership Skills and Leadership in Digital Contexts
- Practical Projects (Empirical Research Project, Case Study)
You have the opportunity to set individual specialisations through elective modules. Options include International Management, Digital Business Ethics, Behavioural Decision Making and Business Consulting. The combination of theoretical knowledge with practice-oriented projects prepares you optimally for leadership roles in a digital environment.
Course Structure: How Is the Programme Organised at Hochschule Fresenius?
The programme is designed as a four-semester on-campus master’s degree in the so-called “3-day master” model. You spend three fixed days per week on campus during the semester. This model enables an optimal link between study and practical experience – for example through part-time jobs or working student activities. You study in small groups and benefit from practice-oriented courses, case studies, workshops and guest lectures. Regular elective modules support individual profile development.
During the course of study, you work on projects, set your own focus areas and write a master’s thesis including a colloquium in the final semester. Throughout your studies, you can take advantage of free additional offers for personal development, languages and networking. The programme usually starts in the winter semester.
Career Prospects & Employment Opportunities: What Perspectives Does the Master’s Degree Open Up?
With the Master of Science in Digital Management & Leadership, you are prepared to take on specialist and leadership roles in digital, innovation-driven companies. Possible positions include, for example:
- Digital Transformation Manager
- Digital Product Manager
- Business Development Manager
- Project Manager in the Field of Digitalisation
- Consultant for Digital Business Models
- Executive in Digital Marketing, E-Commerce or Innovation Management
Graduates find employment in start-ups, medium-sized companies, large corporations, consultancies, or take on responsibility in business start-ups. Digital skills and understanding of transformation and leadership are in demand across industries.
Location of Study: Where Is the Programme Offered?
The on-campus programme is offered at the locations Munich and Wiesbaden. All Hochschule Fresenius campuses feature modern, well-equipped facilities, close networking with the regional economy and offer an attractive study environment. As a student, you can change your study location within the university during your studies to get to know different campuses.
Each campus is characterised by a central location, good accessibility and additional offerings such as Career Days, networking events and internationally oriented exchange opportunities.
Costs and Financing: What Do You Need to Know About the Price and What Options Are Available?
The monthly tuition fees for the Master’s programme Digital Management & Leadership amount to 850 Euros. Overall, this results in an investment of 20,400 Euros over the standard duration of four semesters. An additional one-off registration fee of 695 Euros applies.
The price includes all regular courses, examinations, additional offerings in language, personal development and career, as well as access to StudyPLUS, Hochschule Fresenius’ continuing education and networking portal. Several financing options are available:
- BAföG for students
- Scholarship programmes from the university and external providers
- Study loans (e.g. KfW study loan)
- Educational funds
- Working student jobs alongside studies (well compatible due to the 3-day model)
The student advice service at Hochschule Fresenius supports you in finding suitable financing options and provides information about current offers and application procedures.
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