Digital Management & Leadership, Master of Science

Admission Requirements

With your M.A. in Digital Management, for example, you can work as an executive and management assistant, in strategic management or in change management.

The prerequisite for admission to this degree programme is a successfully completed bachelor's degree (with the grade "2.5" or better) with at least 180 ECTS credits or a comparable academic qualification, such as a diploma. In case of a different grade average, the ability to study may be demonstrated through a separate selection interview.

In case of an incomplete bachelor's degree, 80% of the required credits must have been completed at the time of application. The remaining credits must be completed by the time of enrollment.

In the previous bachelor's degree, at least 25 ECTS credits should be in the field of business studies, at least 15 ECTS credits in the field of media and communication studies (with a focus on digital media, online marketing and/or social media), and at least 5 ECTS credits in quantitative methods. Missing ECTS credits can be replaced by an admission test or a subject-specific selection interview.

Course Content and Specializations

This postgraduate program will teach you methods and concepts from the fields of Digital Management and General Management. For example, the curriculum includes courses on topics such as Entrepreneurship, digital media, decision theories, international management, financial management, organizational management, and business ethics. You will deepen your theoretical knowledge through case studies in the areas of management, entrepreneurship, and business planning.

The study plan includes the following modules:

• 1st Semester: Digital Transformation, Digital Economy, Creative Tools & Design Thinking, Business Planning & Finance, Digital Law, Empirical Methods in Applied Research
• 2nd Semester: Agile Product and Innovation Management, Digital Marketing & E-Commerce, Digital Media, Performance & Social Media Management, Agile Organization & New Work, Empirical Research Project
• 3rd Semester: Leadership and Management, Digital Entrepreneurship & Leadership, Case Study, Digital Sustainability Management, Fundamentals of Human-Computer Interaction/Interface, Digital Applications & Data Management
• 4th Semester: Elective Module I, Elective Module II, Master's Thesis, Master's Colloquium

In the elective area, you can choose 2 out of these topics: International Management, Digital Business Ethics, Behavioural Decision Making, Business Consulting.

All Study Locations from Hamburg to Munich

Fresenius University offers the Master's in Digital Management at a total of 5 locations in Germany. Conveniently, if you wish to explore a new city during your studies, you can simply transfer to one of the other campuses of the university.

Wiesbaden: In Wiesbaden, the capital of Hesse, Fresenius University has its roots as Carl Remigius Fresenius founded his chemical laboratory there in 1848. The city not only offers numerous historical sights but also an interesting business structure with many medium-sized companies, service providers, agencies, and a lively start-up scene. Fresenius University, with its 30 modern lecture halls, university library, and cafeteria, is located at Moritzstr. 17a.

Hamburg: Hamburg, one of Germany's most attractive cities, not only provides a wide range of cultural offerings and countless opportunities for going out but also excellent career prospects for post-study life. Industries like logistics and trade are interesting sectors; numerous advertising agencies and publishers are based there, and the healthcare sector thrives in this city of 1.7 million residents. Fresenius University's campus for Business & Media is in Alte Rabenstraße, while the Business & Social campus is in Lilienstraße in Hamburg.

Munich: Munich, one of the cities with the highest quality of life in Germany, offers not only a vast cultural scene and many attractions but also a beautiful surrounding area with numerous lakes. With its many renowned international companies, Munich is one of Germany's economically strongest cities. Fresenius University is represented in Munich with two campuses: The Business & Media campus is located in Schwabing at Infanteriestraße, and the Health & Social campus is in Charles-de-Gaulle-Straße.

Cologne: Cologne, the vibrant 1.1 million metropolis in North Rhine-Westphalia, offers not only a wealth of culture and entertainment but is also one of Germany's most important business locations. Media companies, insurance companies, food and chemical companies are particularly present in the city – making it highly promising for launching a career after studies. Fresenius University's Business & Media and Health & Social campuses are situated directly in the MediaPark, the industrial park for media companies in the Neustadt-Nord district of Cologne.

Düsseldorf: Düsseldorf is a significant business hub for advertising, telecommunications, fashion, and consulting. The diverse mix of industries in Düsseldorf makes the city an excellent starting point for a top career after studies. Fresenius University can be found at three locations in Düsseldorf, at Platz der Ideen, Fährstraße, and Karl-Friedrich-Klees-Straße.

Similar Courses at Fresenius University

• M.A. Digital Management, part-time study: In this part-time master's program, you will delve into the ongoing changes in companies, society, and the economy within the context of digital transformation. You will learn a set of tools and methods that will enable you to start your own business or lead a company. Lectures take place on two Saturdays per month and on a maximum of three Fridays per semester.
• M.A. Digital Management, on-campus study: This English-language master's program trains you to be an expert in change processes during the digital transformation. Over 4 semesters, you will systematically deepen previously acquired management and marketing skills, particularly regarding the conception, implementation, and management of digital measures and processes.
• MBA General Management, part-time study: The MBA program imparts crucial competencies to professionals with and without an academic degree to significantly advance career prospects. You will gain expertise for management and leadership tasks, specialized knowledge, intercultural competence, and the ability to tackle entrepreneurial challenges.