Sustainability in Creative Industries, Bachelor of Arts

Admission Requirements

With your B.A. in Sustainability in Creative Industries, for example, you can work as an Innovation Manager, Supply Chain Manager or Strategic Foresight Analyst in the creative industry.

In order to be able to start university studies at the AMD Academy of Fashion and Design, applicants must demonstrate the qualification required for the course of study (university entrance qualification). This is demonstrated by:

• the general university entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study in the relevant subject area and in the federal states specified in the certificate,
• or the vocational higher education entrance qualification, which entitles you to study at a university of applied sciences or in a structured degree program at a university in the federal states specified in the certificate.

Alternatively, you can also be admitted without a high school diploma or vocational qualification. Provided that the following conditions are met for studying without a high school diploma:

• You have passed a master craftsman's examination.
• Or you have a qualification in accordance with the Regulation on Access to Higher Education for Professionally Qualified Persons in the State of Hesse, that is, either a qualification from a professional advanced training course of at least 400 hours, a qualification from a technical school or a vocational or administrative academy, or a passed final examination in a state-recognized training occupation with subsequent at least two-year professional activity and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be proven for admission. International applicants with a study qualification in their home country but without a German university entrance qualification can take a 120-minute written and a 30-minute oral examination. A satisfactory result in TestAS, SAT, ACT, ITB, or Gaokao can replace this examination.

For English-language courses of study, English skills at level B2 are required. For German-language courses of study, applicants must demonstrate English skills at level B1, as some classes are held in English. International applicants need German language skills at DSH 1 or TestDaF TDN 3 in addition for German-language courses of study.

Study Contents and Specializations

The Bachelor's programme "Sustainability in Creative Industries" at AMD Academy of Fashion & Design provides comprehensive knowledge and skills to promote innovation in the creative economy. Graduates are able to take on key roles in areas such as marketing, management, and creative direction. The programme promotes an understanding of the challenges of sustainability in the creative economy, integrating communication and design skills, as well as systemic thinking and production management.

The study plan includes the following modules:

• 1st Semester: Onboarding in Creative Industries, Creative Practice I, Visual Communication I, Integrated Communication I, Sustainable Systemic Thinking I, Management & Production I
• 2nd Semester: Creative Lab - Spaces & Experiences, Creative Practice II, Visual Communication II, Integrated Communication II, Sustainable Systemic Thinking II, Management & Production II, Individual Semester Project
• 3rd Semester: Spring/Fall Academy, Creative Practice III, Visual Communication III, Integrated Communication III, Sustainable Systemic Thinking III, Management & Production III, Individual Semester Project
• 4th Semester: Spring/Fall Academy, Creative Practice IV, Visual Communication IV, Integrated Communication IV, Sustainable Systemic Thinking IV, Management & Production IV, Individual Semester Project
• 5th Semester: Internship
• 6th Semester: Spring/Fall Academy, Creative Practice V, Materials Laboratory, Integrated Communication V, Sustainable Systemic Thinking V, Management & Production V, Individual Semester Project
• 7th Semester: Colloquium, Exhibition/Documentation, Bachelor Thesis, Bachelor Thesis Defense

The Spring or Fall Academies at AMD offer a variety of workshops led by renowned experts from the fashion and design industry, journalism, and related fields. These workshops provide students with the opportunity to deepen their knowledge in various key areas and gain practical experience.

After completing the Bachelor's programme, graduates are well-prepared to pursue further studies at the Master's level.

Similar Programmes at AMD Academy of Fashion & Design

• Fashion & Design Management, B.A.: This English-language Bachelor's programme qualifies you for management functions in the fashion, lifestyle and consumer goods industry. The programme combines sound theory with a high level of practical relevance - for example, through internships, through company cooperations and through visits to trade fairs. You will study in Berlin at the AMD Fashion & Design Campus.
• Fashion Design, B.A.: With this English-language bachelor's programme, you will learn creative, craft and technical skills as well as interdisciplinary thinking to create modern fashion collections. The programme includes a practical semester. You will study in Berlin at AMD's Campus for Fashion and Design.