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Who Benefits from the Bachelor's Degree in Media and Communication Management at Euro-FH?
The distance learning programme Media and Communication Management (B.A.) is aimed at individuals seeking an academically sound and at the same time practice-oriented entry or advancement in the professional fields of media, communication or the digital economy. Typical target groups are career starters interested in media production, public relations, social media and marketing as well as professionals from agencies, companies or non-profit organisations who want to systematically expand their communication skills. Also, career changers with subject-specific further training and employees in the communications or creative industries benefit, especially if they want to take on management tasks or prepare for current digital challenges. The flexible online programme, which can be started at any time, primarily appeals to people who want to study independently of location alongside their job or in individual life situations.
What Formal Admission Requirements Apply?
Several admission options without a numerus clausus apply for admission to the Bachelor's degree in Media and Communication Management at the European Distance and Independent Studies University Hamburg:
- With (subject-specific) university entrance qualification: general higher education entrance qualification, subject-specific higher education entrance qualification or advanced technical college entrance qualification
- Without university entrance qualification but with subject-specific further training examination: for example master craftsman’s certificate, business administrator, state-certified business manager or comparable qualification according to the Vocational Training Act
- Without university entrance qualification but with vocational training: successfully completed vocational training of at least two years plus three years relevant professional experience
Already completed further training, academic achievements or relevant previous qualifications can, if applicable, be credited and shorten the duration of study.
You should have an interest in media, digital technologies and communication trends and be willing to work independently in distance learning. Analytical thinking skills, creativity as well as openness for intercultural and digital communication processes support your study success. Experience in the media, marketing or communication sector is helpful but not mandatory. Also important are organisational talent, motivation for self-directed learning and the willingness to continuously engage with current topics such as social media, media design, online marketing and corporate communication. For the dual study mode, a practical company with a suitable assignment position is required.
What content can you expect in the Bachelor’s degree in Media and Communication Management?
In the Bachelor’s degree programme in Media and Communication Management at the European Distance Learning University Hamburg, you will acquire comprehensive business administration and management-related knowledge. The course structure integrates both fundamental business administration content and specific topics from media and communication studies as well as practice-oriented modules from media and communication management.
The central study contents include:
- Basics of business administration and management essentials such as project management, change management and design thinking
- Media design, media technology & digital technologies: here you learn the most important tools and techniques from professional media production
- Social media & community management, digital communication and digital business models
- Journalism, public relations and strategic communication in the digital transformation
- Communication planning, implementation and evaluation of campaigns
- Global and intercultural perspectives on media and communication
- Development and implementation of practice-oriented projects, including an integrated practical project
In the further course of study, you will specialise in two focus areas from seven selectable specialisations, including digital business models & strategies, customer experience management, digital marketing, event management, new work, corporate learning & digitalisation as well as media education.
By combining theory and practice, you acquire skills to successfully design innovative communication processes, independently manage media projects and make strategic decisions in the digital transformation.
How does the distance learning programme Media and Communication Management work?
The degree programme is structured as a flexible distance learning course with online seminars and can be completed in full-time (36 months) or part-time (48 months). A start of studies is possible at any time. The duration of study can also be extended free of charge by 18 or 24 months.
- Individual time management through self-study with modern, multimedia-prepared materials (digital, printed, audio)
- Online seminars and webinars with integrated module final examinations
- Virtual introductory seminar at the start of studies
- Practical experience through an integrated practical project
- Examinations flexibly selectable monthly – online or at nationwide examination centres
- Use of the innovative AI learning companion KILEA for individual learning support around the clock
The programme can also be completed in a dual variant: here, university studies are closely linked with practical company experience, and the competencies acquired are documented through practice reflections.
What career opportunities open up after the degree?
With this qualification, you qualify for diverse professional fields in the media, communication, digital and creative sectors. You are in demand as a specialist or management professional in companies, agencies, NGOs, authorities or public organisations.
- Corporate communication & PR: strategy, consulting and management of communication processes
- Social media management & digital communication
- Marketing, event management, customer experience
- Media production and media design
- Knowledge, environmental or political communication
- Media education, corporate learning, training
- Consulting, coaching and media education
The Bachelor’s degree (B.A.) also offers the opportunity to pursue advanced Master’s programmes in related fields and to further specialise professionally.
Where does the Bachelor’s degree take place and how is it organised?
Your entire course of study is location-independent and can be organised entirely online. You learn via the interactive Euro-FH online campus, which provides access to all study materials, communication, organisation and examination management.
- Study from anywhere, no attendance requirement at the campus in Hamburg
- Online seminars replace face-to-face events
- Examinations online or at nationwide examination centres of your choice
The online campus as well as the mobile app “Mein Campus” enable flexible, modern studying – both alongside work and full-time.
What costs should you expect for the Bachelor’s in Media and Communication Management?
The tuition fees amount to a total of €13,872 (for the standard period of study of 48 months, €289 per month). The monthly costs vary depending on the chosen study model and payment method and are possible from €259/month.
- Free extension of study period by up to 24 months
- Savings through recognition of existing further training – up to 50% of the time and fees can be saved this way
- Various payment models selectable from €209/month
- Funding opportunities through BAföG, scholarships, education loans and regional funding programmes
- 4 weeks free trial
The dual study variant is also fee-based. Additional costs for seminars or examinations generally do not apply, as these are included in the total price.
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