Admission requirements
Since the part-time Bachelor's degree program in Online Marketing & Digital Commerce is a postgraduate program, admission to the program is only possible with a completed vocational training program. The following vocational training programs enable admission to the program and thus shorten the duration of the program to 2 years:
Industrial business management assistants Retail business management assistants Management assistants in wholesale and foreign trade Management assistants in office management Bankers Media managers for digital & print E-commerce management assistants Management assistants in marketing communication Automotive management assistantsReal estate management assistants Management assistants in freight forwarding and logistics services Management assistants in insurance and finance Tourism management assistants Event management assistants Management assistants in health services Sports and fitness management assistants Certified business administrator Certified Business Administrator
Your apprenticeship is not listed? Please contact our student advisory service so that we can check whether individual recognition is possible.
Details
SEO, SEA, leads, content or even your own shop systems in digital commerce – anyone who practices modern marketing cannot avoid these terms. However, the market and the internet offer an incredible number of possibilities, making it difficult for players to keep track of them all and find the right strategies. This requires highly trained specialists and managers.
Your prospects after graduation
As a future online marketing specialist, you will manage and optimize processes, design digital campaigns, manage agencies and work with SEA/SEO accounts and Google Ads accounts. You will learn how to develop cross-media campaigns and, last but not least, how to professionally measure and analyze success.
Possible areas of work include:
Community management in companies or institutes Online shop manager E-commerce manager Search engine marketing (SEO & SEA) Online trade & sales Influencer marketing Blogger relations Social media marketing Social media monitoring Content marketing UX design Online marketing
Advisory Service
Have questions about Academic Programs Online Marketing & Digital Commerce? Ask your question here, even anonymously. An employee of the institution FHM University of Applied Sciences or the editorial team will answer you.
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