Media and Event Management, Bachelor of Arts

Who is the Media and Event Management (B.A.) degree suitable for?

The Bachelor’s degree in Media and Event Management at the Media University of Applied Sciences is aimed at all those who are interested in the dynamic media landscape, event management, and innovative forms of communication. The target group is young people who want to help shape both creative and economic processes, appreciate teamwork, and possess organisational talent. The degree is particularly suitable for school graduates with higher education entrance qualifications who want to gain initial insights into the media or event industry or later aspire to leadership positions there. Career changers with a strong interest in media, events and management also benefit from the practice-oriented approach of the degree.

What admission requirements should you ideally meet?

To be admitted to the Media and Event Management (B.A.) degree programme at the Media University, you need:

• General higher education entrance qualification (Abitur) or
• Advanced technical college entrance qualification (Fachabitur) or
• An equivalent, subject-specific higher education entrance qualification recognised as such

For the dual study programme, a training contract with a cooperating company is also required. The Media University supports the placement of suitable practical partners. A letter of motivation or a selection interview may be part of the application process.

Personal requirements: What should you ideally bring with you?

Besides the formal conditions, some personal qualities are helpful to be successful in your studies and later in your career:

• Interest in media, communication and digital trends
• Organisational skills as well as enjoyment in planning and implementing projects
• Creativity and willingness to innovate
• Teamwork skills and strong communication abilities
• Initiative and sense of responsibility
• Basic understanding of economic relationships
• Flexibility and openness to changing tasks

What Awaits You in the Media and Event Management Degree (B.A.)?

In the Bachelor's degree programme in Media and Event Management at the Media University of Applied Sciences, you will acquire a solid dual qualification: You will be specifically prepared for the management of modern media formats and events. The content combines topics from business administration, media studies and event management. A particular focus is placed on current developments such as digitalisation, the eventification of society and new communication technologies.

How Is the Degree Programme Structured?

• Duration of study: 6 semesters (classic, full-time) or 7 semesters in the dual model
• Degree: Bachelor of Arts (B.A.)
• Start of studies: Every April (summer semester) and October (winter semester)
• Practical semester: A six-month internship is an integral part of the classic degree programme
• Dual study: The dual variant integrates additional practical phases in the cooperation company

Example Study Contents and Modules

• General education modules: Economics, media and communication studies, academic working methods, interculturality, methodology, social skills
• Elective modules for specialisation: Media law, social sciences, social psychology, media technology, digital economy, business English, further foreign languages
• Subject-specific modules: Media production and project management, media markets and platforms, media innovation management, data analytics, event technology, event marketing and sponsoring, event law, practical project event management

Central components such as media economics, network economics, digital ethics and corporate management form the foundation for later leadership roles in the industry.

Practical Relevance and Course of Studies

You can choose between two models: the classic full-time study with an integrated practical semester or the dual study, where you gain practical experience in the cooperation company in parallel. Practical projects are implemented together with companies as part of the modules. Previous internship and cooperation partners include, for example, Compact Team, Koelnmesse, Ströer Media, Star Entertainment, WDR and many other major industry players.

• Classic study: You complete a long-term mandatory internship to apply the knowledge gained during your studies in practice.
• Dual study: You work alongside your studies in the cooperation company and closely integrate the practical projects there into your academic training.

The Media University supports you in finding a suitable internship or cooperation company.

What Career Opportunities Does the Degree Offer?

• Media and event management: Entry into agencies, event organisers or companies in the media sector
• Marketing and communication: Positions such as marketing manager, social media consultant, project manager in the field of event and marketing projects
• Event management: Planning, execution and control of events, for example as an event manager or production assistant
• Online and digital marketing: Activities in consulting, conception or implementation of digital media and event formats, among others as an SEO consultant
• Self-employment: Establishing companies in the media or event sector

The experience of alumni shows: Graduates of the degree programme now work in a variety of positions – from consulting and management to self-employment.

Where Can You Study?

• Berlin
• Cologne
• Frankfurt am Main

All locations of the Media University are centrally located and offer a modern learning environment as well as direct access to the local creative and event industry.

What Costs Are Incurred During the Degree Programme?

• Classic full-time study: 790 EUR monthly (total costs: approx. 28,440 EUR for 6 semesters)
• Dual study: In most cases, the cooperation company covers the tuition fees so that you incur no monthly costs. The exact conditions can be found out in consultation with the study advisory service.

For both models, various financing options exist, such as BAföG or scholarship programmes. The Media University provides information and supports you in finding suitable funding.