English 
Deutsch Who is the Bachelor’s Degree in Journalism and PR at SRH University suitable for?
The Bachelor’s degree programme in Journalism and PR is aimed at school leavers with the Abitur or a university of applied sciences entrance qualification who aspire to a career in media, communication, or the creative industries. It is especially intended for those interested in working journalistically, designing editorial content, or developing communication strategies for companies, organisations, or media houses. The programme is suitable for creative individuals with an interest in media, research, text production, and digital storytelling in print, online, and social media. Career changers with professional experience in the media or communication fields are also addressed, provided they meet the formal admission requirements.
What formal admission requirements apply for the Bachelor’s Degree in Journalism and PR?
You can gain admission to the programme with one of the following qualifications:
- general higher education entrance qualification (Abitur)
- subject-specific higher education entrance qualification
- university of applied sciences entrance qualification
- alternatively: completed vocational training of at least two years and at least three years of professional experience plus an aptitude test
In addition, you will need a motivation letter (maximum 1,800 characters) explaining your reasons and professional goals, as well as a CV with a recent passport photo and a copy of your identity card. After positive assessment of the documents, a selection interview will take place as part of the application process.
You should enjoy creative work and developing media content during your studies. Communication skills, a confident grasp of language, interest in social issues, and openness to digital tools and platforms are helpful. Initiative, organisational skills, and willingness to conduct independent research and work in a team will make the start of your studies easier. Experience in working with media, editorial tasks, or social media is advantageous but not required.
Course Content in Detail
In the Bachelor’s degree programme in Journalism and PR at SRH University in Berlin, you engage with key topics of the modern media and communications industry. You receive a solid education that combines journalistic craft, public relations, and cross-media skills in a practical way. The main course contents include:
- Fundamentals of Journalism: Research, various journalistic text formats, journalistic ethics and quality standards
- Public Relations (PR): Development of content strategies, media and public relations, media law, crisis communication and strategic communication
- Editorial Management: Organisation of editorial processes, editorial and content management systems, planning and control of journalistic projects
- Media Literacy and Digital Communication: Working with print, online and social media, development of formats for different platforms
- Creativity Techniques and Storytelling: Creative writing, visual storytelling, use of modern presentation technologies
- Practical Projects: Participation in real media projects, e.g. accompanying events such as the Berlin Press Ball or developing communication campaigns
As the course progresses, you can choose a specialisation. If you decide on Journalism and PR, you deepen the development and implementation of editorial as well as communicative content for media, companies or organisations. This way, you develop a confident sense for content, target groups and effectively managed dialogue.
Course Structure
The Bachelor’s degree is organised as an on-campus programme with partial online live sessions. The study model is designed for seven semesters (3.5 years) of full-time study. The organisation of the programme follows the CORE principle: You learn in interactive 5-week blocks where theory and practice are closely interlinked.
- Each semester, you complete three modules at the Berlin campus and two modules remotely via live online teaching.
- The curriculum is designed to allow a connection between studies and professional practice.
- You work in small groups, receive individual support and benefit from practice-oriented teaching methods.
- The assessments are varied: from written exams to project work to practical presentations.
The strong practical relevance is reflected in real media and communication projects, collaborations with companies and the opportunity to participate in industry-relevant events.
Career Prospects & Job Opportunities
With the Bachelor’s degree specialising in Journalism and PR, you qualify for diverse professional fields in the creative, cultural, media and communications industries. Typical areas of activity for graduates include:
- Editors in print, online and broadcasting
- Content creators for media houses, companies or agencies
- Press and public relations in corporate communications departments, associations or NGOs
- Communications managers
- Social media managers, influencer relations, content strategy
- Project management in media houses or PR agencies
In a dynamically growing industry landscape, positions in editorial offices, press departments, agencies or online communication are open to you. You are prepared to manage creative campaigns, publish journalistic content multi-medially and work conceptually in responsible communication roles.
Study Location
The degree programme is offered at the Berlin campus of SRH University. You study on-site at a modern campus, complemented by digital live teaching sessions. The Berlin campus is centrally located, offers well-equipped seminar rooms, a creative network of students from different degree programmes as well as close contacts to Berlin’s media and creative industries.
The personal exchange and proximity to major media houses, agencies and event venues in Berlin make the location particularly attractive for aspiring communication professionals.
Costs and Financing
The monthly tuition fees for students with EU/EEA citizenship (including Switzerland, Western Balkans and Ukraine) are €690. For a duration of 7 semesters, the costs correspond to around €4,140 per semester. In addition, there is a one-time matriculation fee of €750.
- Tuition fees EU/EEA: €690 monthly or €4,140 per semester
- Tuition fees non-EU/EEA: €4,140 per semester, one-time matriculation fee €1,000
- No additional examination fees during the course of study
To finance your studies, you can use government grants such as BAföG, scholarship programmes or education loans. SRH University regularly provides information about various financing and funding opportunities to make studying accessible.
Advisory Service
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