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The Central State Office for Distance Learning (ZFU) has approved the course Digital Business Management under the number 181518c. Who is the Master’s Degree in Digital Business Management at Euro-FH suitable for?
The distance learning programme Digital Business Management (M.A.) is aimed at professionals who want to take on management responsibility in the digital economy or who want to actively shape digital transformation in companies. Typical target groups are junior managers in the fields of business, IT, marketing, HR, production or consulting, as well as specialists with initial professional experience who wish to acquire in-depth knowledge at the interface of management, digitalisation and innovation. The degree programme also appeals to individuals who specifically want to qualify for leadership positions in the digital environment or who want to support changes in companies as digital business experts.
What admission requirements apply for the Master’s degree?
For regular admission, you need a completed first degree (Bachelor, Diploma, or equivalent) regardless of the subject area, as well as relevant professional experience after the first degree. Furthermore, English skills are required since parts of the course may be conducted in English. There is no Numerus Clausus (NC).
- Completed university degree (Bachelor, Diploma, Magister or comparable)
- Professional experience – usually at least 1 year after the first degree
- Proof of English skills (e.g. through a language test or previous academic achievements in English)
Alternatively, you can be admitted without a first degree via the Master’s entry programme if you can demonstrate a completed vocational training plus relevant professional experience. The university offers individual advice on the details of the entry programme and the recognition of your prior learning achievements.
Personal requirements: You should have an interest in digital transformation, forward-looking technologies and business administration contexts. Analytical thinking, self-initiative and a willingness to engage with changing digital business models are important. For distance learning, you also need high self-discipline, organisational skills and the ability to learn in a structured, independent manner. Initial practical experience in management or the digital sector is helpful but not strictly required.
What content does the Master's programme in Digital Business Management convey?
In the programme Digital Business Management (M.A.) at the European Distance Learning University Hamburg, you acquire comprehensive competencies to actively shape digital transformation and implement innovations in companies. The central study contents include:
- Business management skills related to digital business models and organisations
- Leadership and change management in digital contexts
- Technologies of digitalisation, including artificial intelligence and data-driven business processes
- Digital innovation methods and project management
- Analysis and control skills for data-based decision support
- Key qualifications such as reflective ability, problem solving and cross-company thinking
During your Master’s you can choose two out of six attractive specialisations:
- New Work & Collaboration: Digitalisation of work environments and computer-supported collaboration
- Digital & Customer Experience Marketing: Digital marketing strategies and customer experience management
- Digital Finance & FinTech: Modern financial technologies and digital business models in the financial sector
- Smart Factory: Digital production processes and supply chain management
- IT- & Service Management: Strategic IT management and design of digital services
- AI & Communication: Artificial intelligence in corporate communication and marketing
Additionally, the distance learning programme promotes your digital competence through the use of modern learning formats including your own AI learning companion (KILEA).
How is the course and organisation of the distance learning structured?
The Master's programme Digital Business Management comprises 120 ECTS credits and can be completed in 24 or 32 months depending on your personal planning. You study entirely location-independent via distance learning and benefit from a maximally flexible study model:
- Start your studies at any time, no fixed semester dates
- Individual learning pace thanks to modular structure and flexible exam scheduling
- Exams can be taken monthly online or at one of ten exam centres in Germany
- Seminars mostly online, with a compact on-site seminar in Hamburg (Doberaner Weg 20, 22143 Hamburg; 4 days or 2 days; 16 or 8 hours) integrated
- Free extension of study period by up to 50 % possible (12 or 16 months)
- Multimedia study materials: print, digital and as audio
- Access to the AI learning companion KILEA for study support and knowledge queries around the clock
Support is provided by personal study advisors, subject tutors and academic lecturers. Retakes of exams without penalty and crediting of prior achievements are also possible.
Which career paths does the Master Digital Business Management open up for you?
The Master’s degree in Digital Business Management makes you a sought-after specialist or executive at the interface of business administration and digitalisation. Typical positions for graduates include:
- Executive for digital transformation in companies from various industries
- Expert in digitalisation, AI and change management
- Digital business management consultant
- Specialised coach for change processes in the corporate environment
Also in related fields – such as IT management, digital marketing, smart production or FinTech – the programme qualifies you for demanding roles. Thus, the degree constitutes an ideal basis for taking on strategic leadership roles, project responsibility or a career as an internal business consultant.
Where does the programme take place and what in-person components are there?
The distance learning is organised 100% online. You can study from anywhere – completely location-independent. Euro-FH offers you:
- Multimedia learning materials and a comprehensive online campus
- Access to online exams as well as the option to take exams at 10 nationwide exam centres
- On-site seminar in Hamburg (Doberaner Weg 20, 22143 Hamburg) as the only mandatory in-person phase, optionally compact over 4 days or 2 days (16 or 8 hours)
All other seminars, tutorials and counselling services are available online. The study management and support are conducted entirely digitally.
What costs should you expect for the Digital Business Management programme?
The tuition fees amount to a total of €13,472, which corresponds to a monthly cost of €421 over the recommended study duration. Depending on the chosen study period model and any crediting of prior achievements, actual costs may be lower.
- Flexible instalment and payment options available
- Free extension of study period possible for up to 16 months
- Opportunities to credit previously completed achievements (saving up to 50% of study duration and costs)
- Regular attractive discounts and promotions (e.g. time-limited price reductions)
- Individual funding options, including BAföG, education vouchers or employer grants
A free test month allows you to start your studies risk-free. Free advice on financing options is offered.
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