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The Central State Office for Distance Learning (ZFU) has approved the course Digital Business Management under the number 179518c. Who is the Bachelor’s Degree in Digital Business Management suitable for?
The distance learning programme Digital Business Management (B.A.) is aimed at professionals and prospective students who aspire to specialist and leadership roles in the context of digital transformation. It particularly addresses individuals from various industries and company departments who wish to design and implement digital business models, processes, and technologies within organisations. The degree is suitable for career changers as well as those with commercial or technical backgrounds who want to prepare specifically for roles, for example in organisational development, marketing, human resources management, production or IT.
What admission requirements apply?
There are several entry routes for the bachelor’s programme at Euro-FH:
- General higher education entrance qualification (Abitur) or advanced technical college entrance qualification (Fachhochschulreife) qualify for direct admission.
- You can also study without the Abitur if you can provide proof of a recognised subject-specific advanced training qualification (e.g. IHK specialist, master craftsman, state-certified technician or business administrator).
- With completed vocational training and at least three years of professional experience, entry is also possible after passing the university entrance examination.
There is no numerus clausus (NC) restriction. In addition, completed further training as well as creditable achievements from a previous degree can be individually recognised.
For a successful degree, you should bring an interest in digitalisation topics and business administration contexts. Self-motivation, willingness to learn and good time management are expected – especially for studying independently in the online format. Analytical thinking skills, openness to new technologies, ability to work in a team and communication skills are further helpful qualities to navigate digital transformation processes confidently and to act as a link between IT, management and specialist departments.
What is the content structure of the Bachelor's degree in Digital Business Management?
In the Bachelor's programme in Digital Business Management, you acquire comprehensive expert knowledge on the digitalisation of business processes and their implementation in companies. The focus is on current methods of the digital economy, practical case studies, and the use of modern management tools:
- Digitalisation and Management: Basics of business administration with an emphasis on digital value creation, business models, and organisational structures
- Technologies & Methods: Use of collaboration software, cloud solutions, data analytics, design thinking, and agile project management methods
- Practice-oriented seminars: Application of study content in realistic compact seminars, project work, and current case studies
- Elective modules: You specialise in two out of five specialisations:
- Digital Work (working environments, organisation, and management of digital teams)
- Digital Marketing (online communication, strategies, content production)
- Digital Finance (digital financial services, payment innovations, blockchain)
- Digital Production (automation, Internet of Things, virtual technologies)
- Digital Entrepreneurship (founding companies, business planning, digital innovations)
- Soft skills & leadership: Development of leadership competencies, change management, and communication skills in the digital environment
In addition, fundamentals of economic analysis, legal aspects of digitalisation, and technological trends are taught. The content is regularly adapted to the current demands of digital transformation.
How does the Digital Business Management distance learning programme at Euro-FH work?
The programme is designed as a flexible distance learning course and is ideal for working professionals. The duration of study is optionally 36 or 48 months; a free extension is possible. You can start at any time, without any admission restrictions (NC).
- Learning format: Digital study materials (also available as audio), online tutorials, and webinars accompany you throughout your studies
- Online campus: Organisation, learning management, and communication take place via the central platform – accessible through browser & app
- AI learning support: With KILEA, an artificial intelligence is available around the clock to provide individual learning tips and quick assistance
- Examinations: You can take examinations monthly, either online or at one of 10 examination centres in Germany
- Seminars: Mandatory practical phases include approximately 8 days of on-site and online seminars (around 20 hours), spread over the course of the studies
- Media mix: Learning materials are available digitally, in print, and in audio form, supplemented by videos, podcasts, and virtual libraries
- Support: Personal academic support, tutors, and teaching staff assist you individually
In addition, you can have prior learning from (continuing) education and previous studies credited to significantly reduce study time and costs.
What career prospects does the degree in Digital Business Management offer?
With a Bachelor of Arts in Digital Business Management, you are qualified for numerous areas related to digital transformations. Typical fields of activity for graduates are:
- Organisational development and change management: Steering and implementing digital change processes
- Human resource management: Introduction of digital personnel processes, recruiting platforms, and HR analytics
- Online marketing and sales: Development of digital marketing strategies, social media management, e-commerce
- Controlling & data analysis: Establishing digital controlling instruments, data evaluation for business decisions
- IT and process management: Optimisation of IT infrastructures, digital process modelling
- Production & supply chain: Digitalisation of value chains and production processes
- Digital entrepreneurship: Founding startups or innovation projects in the (medium-sized) business environment
The degree programme also prepares you for management and leadership roles in the digital economy and opens the way to advanced master's degrees.
Where does the study take place and what spatial options are available?
The programme is offered completely location-independent as distance learning. All organisation, communication, and access to learning content take place via the digital Euro-FH online campus.
- Worldwide access: You can study from anywhere, both in Germany and abroad
- On-site options: For on-site examinations, 10 examination centres in Germany are available; most seminars can be attended online
- Individual planning: Dates for on-site and online seminars can be chosen flexibly so you can coordinate them well with work and private life
The university is based in Hamburg; however, the study format enables you maximum flexibility regardless of your place of residence.
What costs and financing options should you expect for the Bachelor's in Digital Business Management?
The total costs for the programme amount to €13,392 for the regular duration of study, with a monthly instalment payment of €279/month planned. Depending on the individual payment model, recognition of prior learning, and special offers, the actual costs may vary.
- Promotional prices: Temporary discounts reduce the total costs, for example through starting credits or special offers
- Recognition of prior learning: Credit for previous education or study achievements can save up to 50% of the study time and costs
- Free extension: If you need more time, you can study for 18 to 24 months longer at no additional cost
- Flexible payment models: Various instalment options are available, tailored to your financial situation
- Funding opportunities: The programme is eligible for BAföG (under certain conditions), and you can also benefit from support programmes such as education loans, scholarships, and tax deductibility
The university regularly provides information on current funding models and offers advice for financial support queries.
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