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The Central State Office for Distance Learning (ZFU) has approved the course Fitness Economics under the number 176118. Who is the Master Fitness Economics at the DHfPG suitable for?
The Master's program in Fitness Economics is aimed at bachelor graduates who want to further qualify for strategic management tasks in the fitness or health sector. You are in the right place if you want to enter management positions in fitness studios, health centers, or in consulting and sales in the fitness industry. Also, individuals who aspire to self-employment – such as having their own studio or working as a consultant – are part of the target group. Experience in management, sales, or coaching in fitness and health companies is advantageous but not a mandatory requirement.
What admission requirements do you have to meet?
For admission to the Master of Arts in Fitness Economics, you need a completed first degree (bachelor's or equivalent) – preferably with a focus on fitness, health, or economics. There is no specific subject requirement, but relevant bachelor's degrees such as Fitness Economics, Sports Economics, Prevention and Health Management, and similar programs are recommended. The first degree must have been completed at a recognized university. Relevant work experience is not mandatory but can support the application.
Personally, you should bring an interest in strategic and entrepreneurial issues in the fitness industry. Important aspects include:
- Analytical thinking and planning skills for management and financial matters
- Communication and negotiation skills for working with teams, customers, and business partners
- Independent and structured way of working, even in distance learning and during self-study phases
- Willingness to take on task leadership and actively shape change processes
- Basic knowledge of business administration or marketing is advantageous but can be taught during the course
What content does the Master's programme in Fitness Economics convey?
In the Master of Arts Fitness Economics at the German University for Prevention and Health Management, you acquire in-depth knowledge in the areas of management, strategy, and economic control specifically tailored to the fitness and health industry. The key content focuses include:
- Research Methods: Developing analytical skills for scientific work and evaluation processes
- Strategic Corporate Management I & II: Methods of planning, implementing, and controlling corporate strategies to create sustainable competitive advantages
- Communication and Negotiation: Expanding soft skills for employee and business partner conversations, negotiations, and customer retention
- Entrepreneurship: Ability to develop innovative business models and successfully lead your own company
- Strategic Fitness Management: Operational and strategic management of fitness and health companies
- Corporate Finance & Controlling: Planning and monitoring financial processes, establishing controlling systems
- Marketing Management and Sales Management: Developing and implementing marketing and sales strategies to acquire customers and secure future business prospects
- Case Studies: Applying learned concepts to real-life issues in fitness economics
Through these modules, you develop competencies in project management, employee leadership, and innovation management. Digital transformation, service management, and professional customer relationships are embedded in a practical context.
How is the structure of the distance learning programme in Fitness Economics designed?
The Master's programme in Fitness Economics is designed as a dual distance learning course with combined face-to-face and online phases, lasting a total of 24 months (four semesters). The study programme can commence at any time. Key features of the structure include:
- Teaching Sessions: A total of 32 on-site days throughout the entire study period, optionally in person or digitally via livestream
- Distance Learning Components: Independent processing of study materials, accompanied by practical instructors
- Online Campus: Utilisation of the ILIAS E-Campus for digital learning materials and exchange
- Completion: Upon successful completion of all modules and the master's thesis, you will be awarded the Master of Arts
- Flexibility: Part-time study programme due to modular structure and digital participation options
Additional offerings such as Career Services, study counselling, and access to a job market facilitate the organisation of your studies and the transition to new career paths.
What career paths are opened up with the Master's in Fitness Economics?
With this qualification, you are eligible for leadership and strategic roles in the fitness and health industry. Typical fields of employment for graduates include:
- Management of Fitness Studios and Chains: Assuming leadership positions, e.g. as a studio manager
- Self-Employment: Establishing or taking over your own fitness studio or health centre
- Consulting and Sales: Working in consulting firms, marketing agencies, or sales companies in the fitness sector
- Institutions: Responsible positions in educational institutions focusing on fitness, health, and management
- Fitness Product Industry Companies: Employment with manufacturers of fitness equipment and products, for example in business development or product management
With a master's degree, you also have access to a doctorate and can qualify for higher positions in the public sector. Competencies in strategic corporate management, marketing, digitalisation, and personnel management make you attractive for high-growth companies and new business models.
How expensive is the Master's programme in Fitness Economics and how can you finance it?
The tuition fees for the Master of Arts Fitness Economics are as follows:
- 390 euros per month for enrolments until 31.05.2026
- 440 euros per month for enrolments from 01.06.2026
The total duration of the programme is 24 months. There are no additional costs for study materials or examinations.
Various financing options are available:
- "Study now, pay later": Flexible payment models, such as repayment after completing the programme
- Scholarships and Funding Programmes: Access to various government and private funding sources
- Support from Employers: Many companies contribute to financing part-time study programmes
- Tax Deductibility: The tuition fees are tax-deductible as business expenses
For precise information on current funding programmes, you can seek personal advice.
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