Vegan Food Management, Bachelor of Arts

Admission requirements

The Fachhochschule des Mittelstands (FHM) is a state-recognized, private university of applied sciences. Students must therefore meet at least the same formal admission requirements that would be necessary for admission to a comparable course of study at a public university. The formal requirement for admission to a bachelor's degree at the FHM is a university or technical college entrance qualification. Those with relevant professional qualifications can also take up studies. Possible ways to access the course:

Proof of university entrance qualification (general qualification for university entrance, etc.) Higher education entrance qualification Advanced technical college entrance qualification Master craftsman State-certified technician Master candidate with advanced technical college entrance qualification Business administrator in the skilled crafts sector Business administrator (IHK) Graduates of two-year technical college training courses Business administrators and business specialists State-certified business administrator Professional qualification (school leaving certificate + at least 2 years of training** + subsequent at least 3 years of subject-specific professional experience)

*Examination of the university entrance qualification according to state law NRW
**if the training is not in the subject, an entrance examination is required

Details

According to the opinion research institute IfD Allensbach (2023), around 1.52 million people in Germany live vegan. The reasons for this are varied, but the trend towards a vegan diet has increased significantly in recent years, and not only among animal rights activists. The economy has long since discovered the market potential of the products and services in demand, especially from non-vegans: cafés, restaurants, supermarkets, as well as the tourism and clothing industries offer an increasing variety of vegan options. Veganism is not just a megatrend. For many, it is a way of life and a sustainable alternative to conventional diets, to advocate for more animal protection and to ensure the global survival of humanity in the long term.

 

Your prospects after graduation

As a vegan food specialist, you might work on putting together the optimal vegan product range for the customers of a supermarket chain. As a marketing manager, you might develop a marketing strategy for a new vegan product together with the sales department. In recent years, more and more companies have integrated the topic of “vegan” into their corporate strategy in order to develop sustainable, healthy, environmentally and animal-friendly products. Helping to shape and implement a so-called CSR strategy is both an innovative and responsible field of activity for you as a future graduate.

Possible areas of work are:

Category management in the food trade Purchasing and sales in the food manufacturing industry Marketing or project management for the introduction of new vegan product lines CSR management Business development in (system) gastronomy Delicatessen, wholesale and retail Raw material producers Associations and institutions related to veganism