Event Management, Bachelor of Arts

These are the requirements for the Bachelor's in Event Management

With your Bachelor's in Event Management, you can work as an Event Coordinator or Project Manager, for example.

For admission to the private Bachelor's program in Event Management at IU International University, you need to have either a high school diploma (general university entrance qualification), a technical college entrance qualification (Fachabitur), or a subject-specific university entrance qualification.

In addition, you can also study Event Management without a high school diploma. To be admitted to the IU program without a high school diploma, you must have completed an advanced training course, such as becoming a state-certified business economist, or hold a master craftsman's certificate. You can also be admitted if you have completed a vocational training and worked full-time for at least 3 years following this training.

These are the study contents in the Event Management program

This Bachelor's program at IU consists of approximately 32 modules that you will take and complete over 6 semesters of regular study time. Each module is worth 5-10 credits (ECTS) and concludes with an examination such as a term paper or an exam. Overall, you will earn 180 credits from module to module and from semester to semester.

The typical course plan for full-time studies in Event Management looks as follows:

• Semester 1: Business Mathematics, Event Management I, Event Management II, Business Administration, Project Management, Law
• Semester 2: Collaborative Work, Introduction to Academic Work, Business Events, Digital Skills, Planning and Development of Events, Marketing
• Semester 3: Accounting and Balance Sheet, Meeting and Conference Management, Trade Fair and Exhibition Management, Economics and Markets, Intercultural and Ethical Skills, Commercial Law
• Semester 4: Statistics, Sustainability Management in Tourism, Hospitality, and Events, Investment and Financing, International Event Management, Cost and Performance Accounting, Communication and Public Relations
• Semester 5: Crisis Management in Tourism, Hospitality, and Events, Current Issues in Tourism, Hospitality, and Events, Business Game: Tourism, Hospitality, and Events, Personnel and Company Management, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor's Thesis

What makes the Bachelor's program in Event Management at IU special are the numerous opportunities to specialize in topics of personal interest and professional fields through elective courses.

For your first specialization, you can choose from these exciting modules: Leisure Events, Event Management and Digitalization in the Fitness Industry, Entrepreneurial Hotel Management, Sport Media Management, Tourism Management, Gastronomy and Catering, Agile Management.

For your second specialization, choose one of these study modules: Transport Management, Cruise Tourism, Health Tourism, Advanced Leadership, Applied Sales, Business Consulting, Business Controlling, International Marketing and Branding, Online Marketing and Social Commerce, Content Strategy, HR Specialization, CRM/Digital and Mobile Campaigns, Media Marketing, Content Creation.

Finally, for your third specialization, pick one of these study modules: E-Commerce, Transformation Management, Search Engine Marketing, Business Start-Up and Innovation Management, Social Media Marketing I, Interculturality and Diversity, Working World 4.0, International HR and Leadership, Market and Advertising Psychology, Business Intelligence in Marketing, Influencer Marketing and Social Selling, Native Advertising, Social Change, Storytelling and Writing Workshop, Digital Entrepreneurship, General Studies.

How the myStudies Event Management at IU works

The myStudies program at IU International University is a flexible study program that combines campus life with self-study phases at home.

Classes are held on campus 2-3 days per week. Alternatively, students can attend classes via the Virtual Campus.

Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the Event Management modules at any time.

Each semester consists of 2 parts, with students taking 3 modules per semester. Modules in Event Management, for example, conclude with an exam or a term paper.

Cities where you can privately study Event Management

With over 35 locations across Germany, IU International University offers programs in various disciplines throughout the country.

Currently, the university offers the Event Management program in 5 cities, such as Berlin, Dusseldorf, Hamburg, Cologne.

On campus, you will attend your classes. In the lounge area, you can interact with your fellow students. Depending on the city, you may also have access to the dining halls, cafeterias, and libraries of other universities, such as in Berlin.

Learning Event Management at the IU Virtual Campus

If there is no IU campus near you or if you prefer flexible and digital learning, you can enroll in the so-called IU Virtual Campus.

At the Virtual Campus, you will attend your Event Management classes, for example, through regular video conferences with your classmates and instructors.

Through the IU learning platform, myCampus, you will have access to study materials and the virtual library. You can also use the LearnApp from IU to study your materials digitally on a tablet.