International Tourism and Event Management, Bachelor of Arts

Who is the Bachelor's Degree in International Tourism and Event Management Suitable For?

The Bachelor's degree in International Tourism and Event Management at SRH University is aimed at everyone who aspires to a career in the international tourism or event industry. It is especially suitable for you if you are interested in management within culturally diverse, dynamic, and creative sectors and later want to work in areas such as tour operation, hospitality, event agency, event organisation, or destination management. Due to its focus on business management fundamentals, practical phases, and international orientation (including foreign languages and internships abroad), the programme primarily appeals to ambitious applicants who are passionate about sustainable development, digitalisation, and innovative concepts in tourism and event management.

Admission Requirements: What You Need to Bring

• General higher education entrance qualification (Abitur), advanced technical college entrance qualification or an equivalent university entrance qualification
• University entrance also possible for qualified professionals according to specific regulations
• Documents to be submitted: tabular CV with current passport photo, copy of ID (for international applicants, copy of National Identity Card)
• Proof of sufficient German language skills – required for international applicants

Admission takes place in a two-stage process: After a successful online application, the university reviews your submitted documents. If the formal requirements are met, you will be invited to an interview. Final admission, including the study contract, is only granted after a positive interview result.

Personal Requirements for a Successful Degree

• A strong interest in international cultures and economic contexts
• Openness to foreign languages and willingness to acquire or deepen language skills in German and at least one other language
• Teamwork and communication skills – important for project implementation and working in an international environment
• Organisational and planning talent for the execution of events and travel
• Initiative, self-organisation, and willingness to undertake stays abroad as part of the degree
• Enjoyment of practical, project-oriented work as well as interest in digitalisation and sustainable development

The degree suits you if you want to gain first professional experience during your studies and are enthusiastic about future-oriented topics such as international mobility, event organisation, tourism management, and innovative business models.

What do you learn in the Bachelor's degree in International Tourism and Event Management?

In the International Tourism and Event Management course at SRH University, you learn how to professionally plan, design and carry out events and travel. The content combines business administration fundamentals with practical knowledge from tourism and event management. You will expand your knowledge in areas such as:

• Business Administration – e.g. accounting, controlling, marketing, human resource management, business development
• Tourism Management – including destination management, tourism law, hotel management, special-interest tourism
• Event Management – incl. event law, live communication, MICE (meetings, incentives, conventions and exhibitions/events), concert and tour management
• Practice-Oriented Modules – such as case studies, lab projects, applied research methods and subject-related practical projects
• Languages – mandatory English modules as well as optional courses (among others Spanish, French, Chinese, Arabic, Italian, Russian)
• Digital Competences and Sustainability – social media, digitalisation in tourism, sustainability and innovation management
• Legal Fundamentals – event law, tourism law

As you progress, you can set individual focuses, for example in the fields of culture and festival management, travel, cruise and aviation management, trade fair management or with modules from the neighbouring degree programme International Hotel Management. An internship abroad or even a whole semester abroad are integrated components.

What is the structure of the Tourism and Event Management degree?

You can choose between two study options:

• 7 semesters (3.5 years, 210 ECTS): Two practical phases, including up to 10.5 months internship, at least six months abroad. Particularly suitable if you want to gain international practical experience.
• 6 semesters (3 years, 180 ECTS): One practical phase of about 4.7 months, which you can also complete abroad.

In the fifth semester, you can set individual focuses either through elective modules or through a semester abroad. The final thesis forms the seventh or sixth semester.

The course is practice-oriented: a mix of project work, internships and teaching in small groups prepares you specifically for real tasks in tourism and event management. The integration of language modules and a mandatory internship abroad strengthen your international employability. The SRH’s own CORE principle promotes self-directed and active learning.

What are your career prospects?

With a Bachelor’s degree in International Tourism and Event Management, you have a wide range of entry opportunities – both nationally and internationally. Typical professional fields are:

• Project management at tour operators and travel agents
• Management in companies for air, ship, rail and bus transport
• Work at destination management organisations (DMOs) and tourism associations
• Event agencies, trade fair and congress centres, festival and concert organisers
• Hotel management, especially in the area of events and functions
• Departments for events, culture or sports management in companies and public institutions
• Amusement parks, cultural and tourism institutions

The course also provides the basis for a subsequent Master’s degree, for example in tourism management, event management or related business degree programmes.

Where can you study?

The Bachelor's degree in International Tourism and Event Management is offered at the Dresden and Berlin locations. Both locations enable you to complete the course either with a special focus on practical experience (7 semesters) or in the fast-track programme (6 semesters). Internships can be completed in Germany and abroad. The language of instruction is German, supplemented by several language modules.

What costs arise during your studies?

The tuition fees vary depending on the location and chosen track (status: current academic year):

• Dresden, 7 semesters: €620 per month
• Berlin, 7 semesters: from €690 per month
• Berlin, 6 semesters (Fast Track): from €790 per month

In addition, there is a one-time enrolment fee of €750 (EU/EEA) or €1,000 (non-EU/EEA). The fee remains constant throughout the standard period of study. There are no additional costs for examinations or resits.

SRH University offers various options for financing your studies, for example through scholarships, BAföG or student loans.