Online Marketing, Bachelor of Arts

These are the requirements for the Bachelor's in Online Marketing

With your Bachelor's in Online Marketing, you can work as an SEO manager, SEA manager, or social media manager, for example.

You can be admitted to the private Bachelor's program in Online Marketing at IU International University if you have either a high school diploma (general higher education entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

Furthermore, you can study Online Marketing without a high school diploma. To be admitted to the IU program without a high school diploma, you must present a completed advanced training qualification, for example as a state-certified business economist, or a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years following this training.

Study Content in Online Marketing Degree

This Bachelor's degree at IU comprises about 32 modules, which you will complete over the course of 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will accumulate 180 credit points from module to module and from semester to semester.

At the beginning of the programme, you can decidewhether to complete a self-organized internship totaling 30CP or over 900 hours or instead participate in the following 6 modules: Interaction and Communication in Organizations, Intercultural and Ethical Acting Skills, Personal Skills, Collaborative Working, Project: Public Speaking, Conflict Management and Mediation.

The typical course structure for full-time Online Marketing study looks like this:

• 1st Semester: Online Marketing, Statistics, Interaction and Communication in Organizations, Consumer Behavior, Introduction to Academic Work in Business, Management, and Communication, Agile Project Management
• 2nd Semester: Communication Policy, Marketing, Intercultural and Ethical Acting Skills, Social Media Marketing, Media Law, Design Thinking
• 3rd Semester: Online Sales Management, Customer Relationship Management, Personal Skills, Market Research, Project: Digital Business Models, Project: Cross Media Marketing
• 4th Semester: Search Engine Optimization - SEO, Web Analytics, Collaborative Working, Search Engine Optimization - SEA, Seminar: AI in Marketing & E-Commerce, Project: Customer Journey
• 5th Semester: Project: Public Speaking, Project: Search Engine Marketing, Elective Area A, Elective Area B
• 6th Semester: Project: Growth Hack Analysis, Conflict Management and Mediation, Elective Area C, Elective Area D (Internship), Bachelor Thesis

If you have chosen the internship, the 6 corresponding modules from this course will of course be omitted.

What sets the Online Marketing Bachelor's programme at IU apart is the numerous opportunities for in-depth exploration of subject areas according to individual interests and professional fields in the elective areas.

As a specialization, you can choose from these exciting areas with corresponding study modules in elective areas A and B:

• Digital Business: Digital Future Commerce, Innovation in the Digital Environment, Digital HR, Project: Marketing Analytics
• E-Commerce: E-Commerce I, Social Commerce, E-Commerce II, Pricing Strategy
• Social Media: Social Commerce, Project: Social Media Campaign, Influencer Marketing, Project: Conflict Management and Opinion Formation in Social Media
• Growth Hacking: Fundamentals of Growth Hacking, Project: Growth Hacking Trends, Seminar: IT in Growth Hacking, Project: Applied Growth Hacking

As a third specialization, you are free to choose from a variety of other study modules, such as: Advanced Leadership, Augmented, Mixed, and Virtual Reality, Content Marketing, Customer Centric Transformation, Artificial Intelligence, Data Analytics and Big Data, Foreign Languages, International Marketing, Market Psychology.

How myStudy Online Marketing Works at IU

The myStudy programme at IU International University is a flexible hybrid study programme that combines traditional campus life with self-study phases at home.

Supporting events take place on-site 2-3 days a week. Those who wish can alternatively attend the events via the IU Virtual Campus.

Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the Online Marketing modules at any time.

The semester consists of 2 parts, so you take 3 modules per semester. Modules in the Online Marketing subject, for example, conclude with an exam or a term paper.

Private Online Marketing Study Locations

With 25 study locations throughout Germany, IU International University is present throughout Germany for degree programmes in all disciplines.

The hybrid Online Marketing programme is currently offered by the university in cities such as Düsseldorf, Hamburg, Cologne, and Munich.

On campus, for instance, you attend your supporting events. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also use the canteens, cafeterias, and libraries of other universities - such as in Berlin.

Studying Online Marketing at IU's Virtual Campus

If there is no IU campus near you or if you prefer to learn flexibly and digitally, you can also enroll at the so-called IU Virtual Campus.

At the Virtual Campus, for example, you attend your supporting events in Online Marketing via regular video conferences together with your fellow students and lecturers.

Through the IU learning platform myCampus, you have access to study scripts and the virtual library. Using the LearnApp of IU, you can also work through your scripts digitally on a tablet.