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The Central State Office for Distance Learning (ZFU) has approved the course Online marketing and social media under the number 1140322c. Who is the Bachelor's degree in Online Marketing and Social Media suitable for?
The Bachelor's degree in Online Marketing and Social Media is aimed at individuals seeking a practical and academically sound qualification in digital marketing. Typical target groups are career starters who want to enter the fields of online marketing, social media management or digital communication, as well as professionals who wish to specifically expand their skills in digital brand management, e-commerce or the social media environment. Career changers from traditional marketing, communications or business fields also benefit, as do employees in companies, agencies or start-ups with a digital focus. The course is designed for people who value flexible learning formats, such as completing a distance learning programme alongside their job.
What admission requirements apply to the course?
To be admitted to the Bachelor's in Online Marketing and Social Media at Euro-FH, you must fulfil one of the following formal requirements:
- General higher education entrance qualification (Abitur) or subject-specific higher education entrance qualification
- University of applied sciences entrance qualification (e.g. completed school and practical part)
- Professional qualification without (subject-related) higher education entrance qualification via two routes:
- Completion of a subject-specific advanced training examination (e.g. master craftsman, specialist, state-certified business administrator)
- Vocational training with at least three years of professional experience in a related field as well as passing a university entrance examination
Applicants with previously completed study achievements or recognised further training (e.g. IHK qualifications) can have modules credited and thus shorten the duration of study and save costs. A numerus clausus (NC) is not provided for this course.
You should have a strong interest in digital media, marketing processes and communication. Initiative, digital affinity and analytical thinking skills are helpful to understand and implement data-driven marketing strategies. For the part-time distance learning course, you need good self-management, perseverance and the ability to organise yourself independently. Communication skills, creativity as well as openness to new technologies and trends in online marketing and social media complete the required competence profile.
Which skills will you acquire in the Bachelor Online Marketing and Social Media?
In the degree programme Online Marketing and Social Media at the European Distance Learning University Hamburg, you develop a comprehensive competency profile for the digital marketing world. The focus is on imparting the business administration and management-related fundamentals complemented by marketing and communication science expertise. You learn how to use digital channels strategically and operationally for marketing purposes and deepen your knowledge in all relevant disciplines of online and social media marketing.
- Strategic and conceptual online marketing: Development and management of digital campaigns, cross-channel communication planning
- Business administration & psychological fundamentals: Central aspects of business administration, advertising psychology, media and communication science
- Online marketing toolset: Practical tools and methods for implementing SEO, SEA, content management and social media campaigns
- Digital communication and design: Design of cross-media actions and development of communication strategies for different target groups
- Web & app programming: Basic technical knowledge for creating and maintaining digital platforms
- Marketing analytics: Building skills in data collection, evaluation and interpretation to measure success and audience understanding
- Social media management: Professional handling of social media platforms, community management and influencer relations
As the programme progresses, you choose two of the three specialisations:
- Digital Branding & Nudging: Brand management in the digital space, supporting purchasing decisions through psychological incentives
- User Experience & Consumer Research: User-centred website design, application of market research methods to optimise the user experience
- Digital Commerce & Management: Development and management of online business models, integration of innovative digital technologies
How is the Online Marketing and Social Media degree structured?
The degree Online Marketing and Social Media (B.A.) is designed as a part-time distance learning programme, offering you high temporal and spatial flexibility. The regular duration of study is 36 or 48 months, with a free extension possible (18 or 24 months).
- Self-study: Via the online campus, you have 24/7 access to multimedia, regularly updated study materials – in print, digital or audio versions.
- Webinars and seminars: The compulsory programme includes 11 webinars of three hours each as well as a two-day attendance seminar in Hamburg (alternatively available more frequently as an online option). In addition, there are optional offerings for further specialisation.
- Exams and assessments: You can take examinations monthly at flexible dates – online or at one of the ten examination centres in Germany.
- Optional dual model: The linkage of studies and professional practice is firmly integrated into the dual study model; practical transfer is supported by writing reflection reports on company-related tasks.
- Individual study organisation: With personal support, subject tutors and the digital learning assistant KILEA, you are supported throughout the learning process.
Enrolment is possible all year round; you can start your studies at any time.
Which career paths are open to you after graduation?
With a Bachelor’s degree in Online Marketing and Social Media, you are qualified for diverse professional paths in a growing and future-oriented industry. Your skills are in demand in all areas involving digital communication, marketing and data analysis.
- Online marketing and social media management in companies of all sectors
- E-commerce and digital commerce management
- Strategic online media planning as well as campaign management
- Media and advertising agencies: Conceptualisation and implementation of digital marketing measures
- Start-ups and organisations focusing on digital communication
- Market and marketing research, web analytics
- User experience, customer research and brand management
This qualification also opens the door to taking on leadership roles, for example as an online marketing manager or social media strategist, and lays the foundation for further Master’s programmes in marketing, management or digitalisation.
Where and how does the Online Marketing and Social Media distance learning take place?
The programme is conducted entirely online. The Online Campus of Euro-FH serves as the central platform for learning materials, communication and study management.
- All teaching and learning materials are available digitally, in print or as audio files.
- Webinars and seminars are mainly offered online; the two-day attendance seminar takes place in Hamburg (alternatively also possible remotely).
- Examinations can be taken either virtually or at one of the ten examination centres throughout Germany.
- The entire study organisation can be managed digitally and location-independently.
What are the costs of the Online Marketing and Social Media degree and what financing options are available?
The monthly tuition fees for the Bachelor Online Marketing and Social Media start at €259 – depending on the chosen study model. The total tuition fee for 36 months is usually €13,872. Shorter or longer durations as well as discount promotions can affect the amount.
- Tuition fees: from €289 per month in the classic model (other models, e.g. longer duration, from €259/month)
- Free extension: up to 50% of the standard study period
- Recognition possibilities: Previous achievements from education, training or prior studies are extensively recognised; this can reduce study time and costs by up to 50%
- Funding programmes: Financing through BAföG, education loan, scholarships, tax relief as well as special discounts and promotions from the university are possible
- Payment models: Flexible instalment options are available
Thanks to flexible organisation, extensive recognition options and the possibility of financial support, the programme is tailored to different life situations.
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