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Deutsch Who is the Bachelor Digital Marketing and E-Commerce aimed at?
The Bachelor's degree in Digital Marketing and E-Commerce at Media University is aimed at individuals who aspire to a career in the digital economy and are interested in the development, marketing, and operation of innovative online business models. Typical target groups are secondary school graduates (Abitur), technical secondary school graduates (Fachabitur), as well as professionally qualified individuals who later wish to work in areas such as online marketing, social media, e-commerce, or data analytics. The course is especially suitable for analytically and creatively minded people with an interest in digital media, consumer behaviour, and data-driven strategies.
What formal admission requirements must you meet?
The following formal requirements apply for admission to the Bachelor of Arts Digital Marketing and E-Commerce programme:
- General higher education entrance qualification (Abitur) or
- Subject-specific higher education entrance qualification (Fachabitur) or
- Advanced technical college entrance qualification (Fachabitur) with eligibility to study for the federal state of the campus location
- Professionally qualified applicants gain access via a master craftsman’s certificate, an equivalent advanced training qualification, or after individual assessment (e.g. with completed vocational training and several years of relevant professional experience)
- Admission interview or selection process (depending on the allocation of study places and university recommendation)
You should have an interest in digital technologies, marketing trends, and economic issues. Analytical understanding is as important as creativity in the development of digital communication strategies. Communication skills, team orientation, as well as the willingness to engage with numbers and methods of empirical research are advantageous for successful studies. Practical experience in marketing, e-commerce, or social media is helpful but not mandatory.
Which content do you cover in the Digital Marketing and E-Commerce degree programme?
In the bachelor’s degree programme Digital Marketing and E-Commerce at the Media University of Applied Sciences, you acquire comprehensive knowledge in two closely connected fields of the future. You develop solid skills in digital marketing, including social media marketing, online advertising, consumer behaviour and media planning. At the same time, you deepen your expertise in e-commerce, for example in shop systems, retail and service management, customer relationship management as well as user experience (UX) and web analytics.
- Data-driven strategies: You learn data analytics, empirical methods and basics of applied statistics to make data-based marketing decisions.
- Business ethics and digital ethics: Key issues concerning society, regulation and responsibility are discussed.
- Interdisciplinarity: Apart from economics, subjects such as media and communication studies, interculturality as well as foreign languages are on the curriculum.
- Practice-oriented modules: Through case studies and real projects, e.g. in the practical module E-Commerce, you gain insights into current market trends.
The degree programme places emphasis on dual qualification – thus, you are broadly positioned both in marketing and in the management of digital business models.
How is the course organisation structured?
The programme is offered both as a full-time campus degree and as a dual degree programme. In the full-time variant, you study at one of three locations for 6 semesters (three years). The dual study programme lasts 7 semesters and integrates practical phases in a partner company alongside the theoretical phases.
- Campus study: Lectures, seminars and exercises take place in fixed cohorts and small groups.
- Dual degree programme: Practical tasks and projects are carried out directly in the company. The theory blocks are combined with real professional experiences.
- Mandatory internship: In the classic course of studies, you complete a six-month practical phase to establish industry contacts and apply your knowledge.
- Starting dates: You can start either in the summer semester (April) or winter semester (October).
Project-based teaching formats, such as regular project weeks, as well as a high practical share and close cooperation with companies are integral components of the degree programme.
What career prospects can you expect after graduation?
After your graduation, you will have diverse career opportunities in digital business. You qualify for specialist and leadership positions in the digital economy, for example as
- Digital Marketing Manager
- Media Planner
- Social Media Consultant
- Community Manager
- Business Analyst
- Data Analyst
Thanks to the interdisciplinary education, you can work in agencies, e-commerce companies and start-ups as well as in management consultancy, product management or international trade. The practical orientation of the programme with real projects and contacts to companies facilitates your career entry and also prepares you for advanced master’s programmes.
Where does the Digital Marketing and E-Commerce degree take place?
You study at a campus in Berlin, Cologne or Frankfurt am Main. The Media University focuses on small learning groups, interactive lessons and personal support. Each location is modernly equipped and easily accessible by public transport. An active campus life and a variety of networking events additionally support your practical career entry. Within the framework of Erasmus+, a semester abroad or internship abroad is also possible.
What costs should you expect for the degree and how can you finance it?
For the full-time campus degree, the tuition fees amount to €790 per month. With a course duration of 6 semesters (36 months), this results in a total amount of €28,440. In the dual degree programme, the fees are usually covered by the partner company.
- Financing options: The full-time degree is eligible for BAföG; furthermore, you can use educational funds, scholarships, instalment payment models or funding programmes such as Erasmus+ and PROMOS.
- Company financing: In the dual model, the practical company usually covers the full tuition fees and pays you a salary.
An individual financing plan can be created according to your situation. The university offers personal advice on funding opportunities and also supports scholarship applications and financing solutions for your studies.
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