English 
Deutsch Who is the Master’s in International Marketing & Media Management aimed at?
The Master’s programme International Marketing & Media Management is aimed at graduates of business or social sciences who wish to specifically qualify for leadership roles in international marketing or for strategic positions in the media sector. It is particularly targeted at career starters and young professionals who want to further develop their analytical and conceptual skills in a global context – for example, for roles in agencies, companies, market research, or consulting.
Formal admission: Which criteria do you need to meet?
For admission you need:
- A completed business or social science university degree (Bachelor’s or a comparable qualification; obtained at a university or university of applied sciences)
- At least 20 ECTS credits in business-related subjects during your first degree
If you can already demonstrate 210 ECTS from your first degree, the Master’s can be completed in three semesters. With 180 ECTS, a standard duration of four semesters is planned. The course is taught entirely in English; corresponding language skills are expected.
You should have a strong interest in economic contexts, digital media, and international markets. Analytical thinking, openness to interdisciplinary work, and strong communication skills are fundamental. For teamwork, the development of marketing concepts, and working on real projects, you need initiative, organisational skills, and a willingness to engage with new trends and methods. Previous experience in marketing, media, or empirical research will facilitate your entry, but is not mandatory.
Which subject areas does the Master’s degree in International Marketing & Media Management cover?
In the Master’s programme International Marketing & Media Management at the Media University of Applied Sciences, you combine economic and communication science theories with direct practical experience in business. The course focuses on strategic and operational skills in international marketing as well as in management of media companies. You will engage intensively with current marketing trends, digital transformation, and entrepreneurial decision-making. The course content is practice-oriented and includes:
- International Marketing and Media Management: Development and control of brands and media offerings in international competition
- Integrated Marketing Communication and Consumer Behaviour: Development and testing of communication strategies for different target markets
- Price and Sales Management: Design of global pricing strategies, development of international sales structures
- Media Management Theory and Media Economics: Analysis and management of media companies
- Digital Transformation and New Media Markets: Opportunities and challenges through technological innovations
- Empirical Social Research and Market Research: Methodological skills for market analysis, data interpretation, statistics and business intelligence
- Entrepreneurship: Development and evaluation of business models in international contexts
- Media Law, Media Psychology, Converging Technological Trends: In-depth study of legal, psychological and technological aspects of the media industry
Particular emphasis is placed on analytical thinking, intercultural leadership skills, and the connection between research and practice. You will develop solid abilities to independently design and carry out marketing processes, strategic business decisions and empirically based analyses.
How is the course structured and organised?
The Master’s programme consists of 4 semesters (full-time; possibly shortened with prior qualification of 210 ECTS) and is organised as a on-campus course at the campus locations. It starts each spring semester (April) and winter semester (October). The language of instruction is English. Small study groups and project-based teaching characterise the organisation. Key points in the course structure include:
- Lectures with close links between theory and practice, often involving current research projects and case studies
- Project work, excursions and practical projects in collaboration with renowned companies from media and business
- Flexible study planning through elective modules and individual specialisations
- Opportunity for study abroad through Erasmus+, PROMOS and worldwide partner universities
- Part-time study possible
- Degree awarded: Master of Arts (M.A.)
Practice-oriented teaching formats such as the regular project week and supervision by industry-experienced lecturers ensure a close connection to the world of work. In dual study programmes, the integration of practical professional components in cooperation with companies is even stronger.
Which career paths and professional prospects does this Master’s open up?
With the Master’s degree in International Marketing & Media Management, you qualify for leadership positions in marketing, media management or consulting in an international environment. Typical fields of work for graduates are:
- Marketing management in companies or agencies
- Media management and management of media projects
- Consulting in marketing strategies and brand management
- Market research in institutes or corporate research
- Business intelligence and data-driven analysis of business processes
- Management consulting with a focus on media, digital markets and transformation
- Positions as analyst, project manager or founder in the international media and marketing environment
The strong practical orientation as well as the university’s international network facilitate a direct entry into professional life and also enable careers abroad.
Where does the course take place and how is it organised on site?
You will study at the campus locations of the Media University of Applied Sciences in Berlin, Cologne or Frankfurt am Main. The university offers modern infrastructure with digital learning environments, seminar rooms designed for practical projects and personal support. International study options as well as semesters abroad at worldwide partner universities are actively promoted. Small study groups and interdisciplinary exchange on campus shape the learning experience and personal development.
What are the costs and what financing options are available?
The tuition fees for the Master’s programme International Marketing & Media Management amount to 695 Euros per month, which corresponds to 16,680 Euros for the entire duration of study of four semesters. The course is BAföG-eligible. In addition, there are numerous options for financing:
- Installment payment and flexible payment models directly via the university
- Participation in Erasmus+ or PROMOS for study abroad with funding possibilities such as partial scholarships or travel cost allowances
- Individual advice on scholarships, student loans and external funding offered by the Career Service or the International Office
For a part-time variant or a shortened course (with prior studies amounting to 210 ECTS), the total costs may change. The university provides individual support in choosing suitable financing options.
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