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IU International University of Applied Sciences
- Distance learning program
- Master of Arts (M.A.)
- 2 Semester
- German or English
- International Consumer Behavior, Applied Marketing Research, Online and Social Media Marketing, International Marketing, Advanced Research Methods, Digital Business Models, Seminar: Current Issues in …
The master's program in marketing management takes only 2-4 semesters in full-time study or 4-8 semesters in part-time study, depending on the prerequisites. You will deal with topics such as online and social media marketing and delve into media psychology, communication psychology and PR, for example.