Corporate Communications, Bachelor of Arts

Admission Requirements

Applicants are required to have a general or subject-specific university entrance qualification or a technical college entrance qualification. Alternatively, applicants with a completed vocational training and at least three years of professional experience can be admitted to the program through an aptitude test.

Access to the Traditional Study Format

No training contract is required for undergraduate studies. Applicants must fulfill the formal requirements and usually participate in a consultation. An integrated practical semester is a mandatory component of the study structure.

Access to the Dual Study Format

In addition to the general university entrance qualification, a training contract with a suitable partner company is required for the dual study program. The contract can also be submitted later but should be concluded as early as possible. Partner companies can include media companies, agencies, ministries, associations, or communication departments of larger companies, among others.

Special Application Considerations

An early application is recommended, especially for the dual study program. Typically, a personal interview or presentation of the applicant at the partner company is conducted to assess suitability for the practical phases.

Core Contents of the Study Programme

The Bachelor's degree programme in Corporate Communications at the University of Communication and Design systematically prepares students for activities in corporate communication and marketing. The programme focuses on scientifically founded content from communication studies, business administration, social sciences, and law. The practice-oriented training enables students to analyze, plan, and implement strategic communication processes.

Students acquire expertise in internal and external corporate communication, marketing tools, media usage, and economic conditions. They learn to develop communication measures in classic and digital media and to assess their impact in social, legal, and economic contexts. Other topics include communication theory, media law, ethics, advertising design, and entrepreneurship.

Types of Study: Traditional and Dual

The programme is offered in two variants: In the traditional full-time form, students complete an integrated practical semester in the fourth semester. In the dual study form, they regularly alternate between university and practical phases at partner companies. Both study formats have a standard study period of seven semesters and award 210 ECTS credits. The theoretical content is identical but the practical application differs.

Specializations in the Main Study Programme

From the third semester onwards, students choose two out of three specializations to pursue in the following semesters:

• Trade Fair and Event Management: Event organization, international event management, legal aspects, and practical project work.
• Branding and Product Management: Brand management, product development, sales strategies, brand law, and applied projects.
• Social Media and Media Management: Media strategies, digital interaction, media law, and project work in social networks.

Project and Practical Experience

Interdisciplinary project work reflecting real communication practice challenges is carried out during the course. In the dual study variant, students gain continuous professional experience. In the traditional study programme, a six-month internship takes place in the fourth semester.

Career Perspectives

Graduates are qualified for positions in corporate communication, public relations, advertising, marketing, social media, and event management. They work in agencies, media companies, ministries, associations, or the private sector. The degree programme also offers opportunities for managerial positions and for further studies at a master's level.

Degree and Examination Requirements

After seven semesters, the academic degree of "Bachelor of Arts" is awarded. Examination requirements include exams, project and seminar papers, oral exams, presentations, and a final bachelor's thesis.